The AI SEO Playbook for 2027 (AEO, GEO + AI Agents)

0:00Gropbot and Jeff, okay, so that's what we're gonna cover first. So what we have on my screen over here is my bot, and it's literally just called aeosobot, okay? And this is something that we were trying to do internally. So this is the bot that runs a content system that we have. So each week, it pulls what buyer said on calls, what the team decided in meetings, and what is already working on YouTube and X. And it puts that in one table, and we have Jeff. Jeff is the classifier, right? Which we'll talk about in a second. It will pass the road before anyone writes, and then if a page already covers the job, so is this duplicate content or not, then it will basically give a confidence score on whether duplicate content or not, right? And then we have a couple more lanes with this bot. So on Saturday, I'll check what competitors are ranking for. So what are competitors ranking for from aeosobot standpoint that we should be ranking for? Let's say based on the products and services that we sell, okay? So that's one piece of it, right? We also use Clickflow, so we can see what content is decaying,

1:02and what's losing clicks, and should we be drafting an update, or should we be consolidating content, should we be updating it, right? And then we have a GEO audit bot that sends citation gaps, and then they send it over here to this bot. So that's what it is ultimately. And then we have a measurement bot over here as well. So basically, we can track over time, hey, what's being published every single week, and what's actually getting indexed by Google, that's still important, right? You also want to make sure, hey, what's actually generating impressions? How many impressions are you generating from this new content? How many clicks are you generating? But more importantly, for us, how many free consultations are we generating, right? And so this is the early days for us, but I'll show you how we've gone about measuring this, because I basically started to roll this out like last week or so. So this is what the bot does, and then I'm going to show you, this is like a table that it kicks out over here, okay? So just so you guys know, it pulls from my content. So it can pull from my ex account, it can pull from YouTube, it can pull from internal calls that I'm having. It's looking for content spikes, okay? What it says over here is, hey, this is clear to publish, because if this is already live on a scale of zero to one,

2:05it's 0.32, right? So no, does it seem like it's be, are we inventing statistics in this one? No, right? And so we have a couple of gates over here, like criteria that we set when it comes to jobs. So you can say, hey, from a AESO standpoint, have we actually published this piece of content before? Okay, great, because you don't want to publish more duplicate content, and that's a scary thing with AI, right? Two, do you actually have real statistics to back this up, or are you just making stuff up? Three, we also have other gates where it's like, hey, if Eric actually talked about this, and this is in a YouTube video, why don't we just embed that part of the YouTube video inside of the blog post? Also, are we putting in images in there as well, which I'll show you an example blog post in a moment? Here's the other thing. I made a video yesterday, because opening an IDF day happened, right? So what opening an IDF day change for marketers? Okay, so it says it's already live, and AI tell is 0.72, but I don't actually believe that. And so I might just reply over here and say, hey, hey, so for number five on your list over here, for opening an IDF day, like, we published that to YouTube, but where do we have that on our blog from an AESO standpoint?

3:06And where are you calling out that there's an AI tell here? Are you looking at the YouTube video, or what are you looking at? Because we need to tighten this up. So it's just saying, hey, these are potential ideas. Okay, programmatic SEO plus search visibility, AI visibility, AI power, CRO, buying gate, okay, from LLM SEO to managed marketing agent. So it's suggesting that there's a gap from an AESO standpoint here that we should be targeting, but notice, Jev is saying these are all holds over here. So one of what is this? One of eight made it through, okay? So is this live already on a confidence score level? It's 0 to 1, okay? So it's 0.38. So it's, you know, it's not that high, but it's, you know, it's kind of getting up there. Are we inventing statistics, you know, 0 to 1? Is there AI tell? Okay, so if there are AI tell is like above 0.5, or honestly above like 0.40, then we probably want to redo that piece, right? But the AI tell is too high. We've already published it, and we're inventing stats. We need to go ahead and redo that, right? And then you can just have this thing redo it. So look, this table over here, this was pulled, oh, I guess this is today.

4:06So I had a YouTube video go out yesterday. So it, keep in mind, it's constantly scanning, okay? So 11,000 ads in a month. I literally had a video that said that that work code each night or last week when we did this webinar. You talk about 11, how he makes 11,000 ads in a month, right? His process for doing it. Okay, so this is, this is on YouTube. But seeing it's live on YouTube, right? Or, you know, Opus versus Oster, thumbnail tasks, or like grading a LinkedIn sequence, or forecast, and so W. So it's saying these are skipped, okay? And it's saying these are draft over here. So keep in mind, am I going to say this is a perfect no? But look, it's pulling this from from granola over here. So it knows when I say something interesting, oh, pull from my transcripts or my granola, for example. So I actually think my most interesting content is when I'm talking with my team. Because I'm not trying to create content. I'm not actually thinking about it. It just kind of comes out. So is that something I might want to draft? I don't know, but that definitely is a spike, right? Probably not something I want to draft, but because we're focused on driving more customers that want marketing, marketing, like AI marketing implementation. So that's us, right? So like this one over here, okay, what opening,

5:07I dev day change from marketers, okay? It says draft this one. So let me show you an example, because I can just keep going through these tables. But hopefully you've seen enough here where you understand that it will basically present things to you and you still need a human in a loop. So humans aren't going anywhere, guys. Like you still need a human in the beginning and then let the agent do the work in the middle. You still need a human at the end. It's not, oh, I've replaced all my people. No, no, no, no, no, we need to hire more people that know how to use this stuff. That is the right mindset. Not I'm looking to cut headcount. That's not how you're going to win long term, okay? So anyway, let me show you an example. I'm going to show you two examples. And by the way, shout out to WP Vive. So I'm we're still using WordPress today. I know it's dated. But WordPress WP Vive is a MCP with WordPress. So it allows GROCKBOT here and all my other connectors to talk to my WordPress and then draft the posts out there. Okay, so let me show you an example of what this looks like. So this post over here says, okay, how to stop your content agent from quietly killing the post that already rank. Okay, so what is this? Okay, should this brief open up blank draft

6:08or touch a page that already ranks? Okay, so it will cite the video that I made over here, right? Sometimes it'll embed the video. Most of, hey, what do we merge? What do we update? What's in that new? Okay, it'll also create tables in here. It'll also cite another discussion I have around Jev over here. Here's a table of contents down here, which would probably honestly go higher. What this also does too is we, whenever we can, we use the last 30 day skill, which is a great skill from Matt Van Horn, and it's supposed to pull statistics and put the statistics into the article itself. So this one's like, how to embed a four-deployed marketer who ships agents? What we hire at my company is four-deployed marketers, right? So how do you embed a four-deployed marketer who ships agents? Okay, here's what your marketing CRM does, or sorry, your marketing team has a CRM full of stall deals, a backlog of automation ideas, and nobody responsible. So this is kind of read like AI a little bit, right? This is why you still need a human editors, guys. Okay, so this one over here. Here's a table of contents, okay, great, it's higher. Let's try to get you decks over here. Okay, great, you have numbers, right? Eric's discussion of agent adoption shows 17 of 100 companies using AI agents.dada.

7:103.5 covering marketing staff, okay, fine. Internal links to our services pages, right? Or our answer, engine optimization pages, those are always helpful. And then let's see what else we got. We have some visual diagrams over here, which has been upgraded, right? After I started seeing these, which looks like they're AI-generated, I'm just like, hey, let's go with the past dels, right? So the idea is you're constantly improving these over and over. Okay, here we go. So for supporting evidence, a 2011, maybe it's a little too old, right? Maybe I need to refine a little bit and say, hey, we only want stuff after 2020, okay? And so you still need solid SEO, you still need good statistics, good content. You need to have all the EAT, like all the algorithm stuff to think about, like link still matter too, right? And now it's just about, okay, how do you make sure that you format things where it's easy for agents to pick up? How do you make sure that you have good technical documentation when it comes to making it easy for agents to find that documentation? The LLMs have learned what Google has known for a long time. You need other people to link to you, right? Or to cite you. And so citations are the name of the game.

8:11And having a brand being on the channel where you're creating content across the board. And I'm gonna show you the measurement piece too. So let me show you this, because again, I just started rolling this out last week, but my whole thing right now is, if I go back to Gropbot, so let's look at this. If you think about this, okay, if AI actually gives you the opportunity to do more, you're gonna wanna have more output. Because look at the only bottleneck before when it came to content generation was how much content could you get out? Like how much could you research? How much could you write? And how much could you review? Well, okay, now that you can research very quickly, because yeah, the bot can research for you. Now that you can write very quickly, and then you could have evals for the writing. Okay, well that's good, because that kind of does the editor's work as well. And then the editor, it kind of just does the final checks. So let me move over to the measurement piece, okay? So what has happened so far with these publishing,

9:12okay, if I scroll up over here? So first, when we publish, okay, so I'm like, okay, let's just get 20 out in a week. Let's see what happens, okay? So we get 21 post-life, but we had an indexation issue. So none of the posts were getting indexed, okay? Now we kind of have that being fixed. And now it's like, okay, here's how many impressions we got from it, here's how many clicks we got from it. And so this is as of, just recently, let's just call it that. And so what's gonna happen now is, I'm gonna continue to look at this, but the key here is this. It's not that these results are very small right now. It's more so as I'm testing this, are the numbers getting better, right? Are the numbers getting better? Because we had tested this with the earlier SEO, AEO flow I was talking about. And that was actually generating clicks now. Like we saw like four weeks later that those posts are generating clicks. And it's starting to compile, right? And so this stuff takes time, but how do you index these things faster? How do you make sure yet that you have the right internal linking point into this stuff too? Because again, SEO and AEO kind of go hand in hand. And so, but you do need a measurement bot here too.

10:13So we have the AEO SEO bot that helps with the content that we ingest, or again, competitor content, or decaying content, GEO audit. They'll figure the content out there and then we'll draft it up. And then the next step is we want to make sure we measure it. Because if you can't measure it, we can't manage it ultimately. So that's how I think about this. By the way, you can see on the right side over here, the good thing about Grop bot. So you can have multiple routines for each bot, right? So you know, measurement daily cohort card. OK, so this is weekdays at 8.05 AM. And then there's a density index watch. And then there's a decay fix. OK, so that's run at 14 days and 28 days, right? Now when you look at this AEO SEO bot, we have this weekly content ingest, which happens at 8.35 AM. So you can change up these routines if you want. But with these other bots, sometimes you get lost with all the routines that you have. The cool thing is it's kind of organized here. So by the way, earlier, as I was doing this podcast, I was doing this webinar with you guys. I was like, hey, this seems to be an error over here.

11:16OK, why are you saying that we covered this already when we don't have this on the blog? So it says, Ro5 held because Jeff thought a patient already covered it. I'm opening that score now to see what you're all used. There's no dev they post on the blog idea came from the YouTube video. OK, what's the highest leveraging to do? Is this high leverage? Should we even be doing this, right? And a good question I like to ask quite a bit is now that you built this, how would you rebuild it? Because after they built it, the bots like, oh, you know, here's what I would do differently next time. So I asked that question quite a bit. So take that for what it is. So literally all I did was I made a leveling up content engine. I said, hey, take the marking school episode from last week, or sorry, I did this last week. I did this on Friday. I said, hey, I want you to package the best moments from this marking school episode. And I want to test this on my YouTube channel. I want to see how it goes. So it will basically edit the video. It will come up with thumbnails as well. And I'll probably spend five to 10 minutes on the thumbnails. And here's the thing. The thumbnails become a lot more interesting because you as a creator of that video, you know what you know what resonates.

12:17You have taste and you're going to get the best results that way. OK, there's straight up. And if it doesn't work, you can test it quickly. And then by the way, who's scheduling this? Chat, you need to schedule it. Who's making the repurposing videos? Guess what? We put in Jev there and say, hey, using the Jev Gates, I just call them Jev Gating, right? Let's Jev Gate this and let's figure out what should we repurpose? What deserves to be repurposed from this video over here to our other channels such as X, such as LinkedIn, whatever it is. OK. And sometimes they'll say, hey, this video should probably just go to X and LinkedIn. We should leave the other ones alone. That's fair. We didn't have that layer of judgment before. So people were just blindly following a processing. Oh, yeah, we've got to hit one per day, one per day, one per day, right? On these. And so but now it's just like, hey, if it's actually good, and Jev says it's good, and you're continually refining that evil, it's going to get better, right? And then also, as I continue to tweak the thumbnails here, it learns what my preferences are with the thumbnails. But I use Codex for heavier lift work. And I found that it's just been incredible for design type work.

13:21And also getting new landing pages out too. So I was like, guys, why don't we, you know, we're trying to float out these new offers. Why don't we just crank out some new landing pages? And I was just like, hey, why don't you just look at the single brain, sorry, single grain.com aesthetic on the website. And this is actually what it looks like. Look, I was like, hey, why don't we just offer people a free managed marketing agent, right, as an offer? And and reality is we can probably only do like one of these. But let's just get these out there and then target account based marketing, like larger companies, right? And apply for a free pilot over here. Here's who we work with. Here's the agent. And then here's the application. Here's how it works. Here's the FAQ. How soon can we start executing all these things over here? So not bad. Now we're going to move over to talk a little bit about organic social and a little bit of meta ads too. Okay, so my my muse bot here named DoDo. What do I say? I say, you know what? I just dictate using whisper flow. I say, hey, we have these new offers coming out. I want you to scan because you're connected to my Instagram.

14:21I want you to scan the top performing organic reels that I put out there. And only the reels that are good for repurposing to my ICP. What did it do? It found six of these like this tier list one like, you know, the, you know, S tier through D tier AI tools for $20 million plus businesses. Okay. Or, you know, the CFO bot that we have for 910 vendor revenue companies. And this is a little dated now. Just keep in mind because this stuff is changing so quickly. But at least it identified six and it said, hey, I need to record a call to action at the end of it. You know what I did? I dragged that call to action video in here. I made like four of them and I said, hey, you can use these variations. I want you to edit it for me. It did it. Not only that, I said, hey, now I need you to spin up different landing page variations. Okay. So, you know, let's see what it said over here. Okay. So here's a here's a design handoff. I said, hey, muse, I don't trust you for the design. So give me the handoff document and I'm going to pass it over to codex, which is what you just saw, the designs that you just saw.

15:22Okay. So I'm kind of just going back and forth here. And it's like, okay, here's a, here's a landing page. Thank you, qualify almost. So I dictated to do do first and then I took the handoff document and I passed it over to codex. So it wasn't as simple as me just saying I dictated the last one. So I, I, I used to hand corrected or I'll correct myself. But all the concepts over here, like it showed what the, the HTML looked like. You didn't look that good, right? Kind of look like, just regular AI generic stuff. I'm like, okay, well, one, I don't want to edit the videos, two, I don't want to post it, three, I don't want to log into meta ads, four, I don't want to find what, what's actually performed for me. And so can you just draft it for me? It literally drafted it for me inside of meta ads. It's sitting there. It's sitting there with, and now that we have these ads that are edited, I just need to review them. But guess what? I'm going to iterate. And the key thing guys is that we're building, we're measuring, we're iterating, we're building, we're measuring or iterating. And most teams, not most, a lot of teams I should say, including ourselves, sometimes we have this disease called build, it's a building disease, build, build, build, but it

16:25should be build, measure, iterate, build, measure, iterate.