Sweaty Billboards: Marketing The Movies
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About this episode
With the Oscars around the corner, we take a look at creative movie marketing.
We’ll talk about miniature billboards that promoted Ant-Man.
A billboard that actually sweated to promote an action film.
And we’ll discuss a movie that was saved by a Beatle – then got banned, and was a box office success.
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Get every episode summarized
Each time Under the Influence with Terry O'Reilly publishes, we email you a written briefing from the transcript — the topics, who appeared, and any specific claims, with the ad reads skipped.
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