artsSep 13, 202416:50pending

StockX Partners with ... Walmart?

Fire Footwear: Sneaker Talk (with Matt Frates)

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About this episode

StockX and Walmart. Two names you never expected to see in the same sentence. StockX recently announced plans to bring their sneaker marketplace into brick and mortar Walmart stores — a move aimed at brand expansion. But is Walmart really the right audience for a platform built on hype, authentication, and sneaker culture credibility? Matt breaks down the partnership, what StockX is chasing, and whether this deal helps or hurts the brand.

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