Spotify Expands Partner Program, IAB Announces Podcast Video Measurement Guidelines, & More
Get every episode summarized
Each time Sounds Profitable publishes, we email you a written briefing from the transcript — the topics, who appeared, and any specific claims, with the ad reads skipped.
Email me new episodesFree for 3 shows. No card needed.
About this episode
Today in the business of podcasting:
- The IAB used its Podcast Upfront during Podcast Week to release new video podcast measurement guidance, declining to adopt a single medium-agnostic standard like the AMP Accords in favor of two existing IAB Tech Lab frameworks.
- Spotify is expanding its Partner Program to more than 35 new markets this fall, opening audio and video podcast monetization to creators across Latin America and Europe while partnering with hosts like Acast, Libsyn, and Audioboom.
- Acast's Podcast Pulse 2026 study of 4,300 listeners across 13 markets finds audiences no longer see audio and video as competing formats, with 88 percent now consuming both and trust in podcast host recommendations climbing.
To find links to these, and every article covered in today's episode, click here. You can also subscribe to The Download's newsletter to receive the full issue straight to your email inbox every day.
Get every episode summarized
Each time Sounds Profitable publishes, we email you a written briefing from the transcript — the topics, who appeared, and any specific claims, with the ad reads skipped.
Email me new episodesFree for 3 shows. No card needed.
Hosts & guests
No transcript yet
This episode has not been transcribed. Request it and it moves to the front of the queue.
More episodes
More from Sounds Profitable
Lessons from Podcast Movement NYC, Buyers Choose Engaged Views, & More
Sounds Profitable
Netflix's Place in Podcasting, Upcoming YouTube Features, & More
Sounds Profitable
Podcast Locations in Apple Maps, Mid-Sized Podcast Appeal, & More
Sounds Profitable
Tu-Dum
Sounds Profitable