Smarter Tech, Sharper Targeting: Fueling Revenue with AI, Data Quality, and GTM Alignment

“AI is only as powerful as the data behind it. If you don’t trust the inputs, you can’t trust the outputs and that’s where most companies get stuck. It’s not enough to have automation or algorithms; you need quality, transparency, and alignment across your go-to-market motion. That’s the difference between tech that looks smart and tech that actually drives revenue.” AI is everywhere but without clean data and strategic alignment, it’s just noise. In this episode of Revenue Boost: A Marketing Podcast, titled, Smarter Tech, Sharper Targeting: Fueling Revenue with AI, Data Quality, and GTM Alignment, Demandbase CMO Kelly Hopping joins host Kerry Curran to unpack what it really takes to make AI work for B2B revenue growth. From smarter targeting to scaling with efficiency, Kelly shares how enterprise leaders can leverage AI-powered tools only when grounded in high-quality data and a clearly defined ICP. You’ll learn why GTM alignment matters more than ever and how to avoid the pitfalls of disconnected tech stacks and generic automation. If you’re building or optimizing your go-to-market engine, this episode is your roadmap to doing it smarter. Flat or slowing revenue? Let’s fix that—fast. Revenue Boost: A Marketing Podcast gives you proven plays, sharp insights, and “steal-this-today” tactics to power your revenue engine. 🎧 Follow on Apple, Spotify, YouTube ⭐ Rate 5 stars if these insights move your metrics 📅 Fresh episodes drop often—don’t miss a pipeline-popping idea 👉 Visit revenuebasedmarketing.com to start your growth audit—or DM me directly. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data for advertising.