SEO Gets You Seen. Reputation Gets You Recommended.

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🎙️ Why does reputation matter for law firms in AI search? In this episode of the Law Firm Marketing Minute, Jason Hennessey joins Danny Decker to explain why SEO is still the foundation for getting found online, but reputation is becoming a bigger factor in whether AI tools actually recommend your firm. Jason explains that optimized content still influences Google and large language models, but AI search may also look at trust signals like Google reviews, Yelp reviews, BBB ratings, employee sentiment, and state bar standing before citing or sourcing a law firm. For solo and small law firms focused on law firm SEO, AI search visibility, GEO, reputation management, and getting recommended online in 2026, this episode shows why being visible is only part of the equation. 

📌 Key Takeaways:

•  SEO can help your law firm get found, but reputation can influence whether you get recommended. 
•  AI search may look at reviews, credibility, and trust signals beyond your website. 
•  Strong content and a strong reputation need to work together in 2026. 

🗓️ Identify The Gaps In Your Marketing:
 https://bit.ly/strategy-call-lfmm

Why does reputation matter for law firms in AI search? Listen now!