S9E15 - Takes a Licking and Keeps on Ticking: Advertising Torture Tests
Get every episode summarized
Each time Under the Influence with Terry O'Reilly publishes, we email you a written briefing from the transcript — the topics, who appeared, and any specific claims, with the ad reads skipped.
Email me new episodesFree for 3 shows. No card needed.
About this episode
This week, we explore the world of torture tests. Torture test commercials are one of the advertising industry’s most powerful techniques - because when a product can survive a dramatic test, it can convince a lot of people to buy the product. Unless, that is, the torture test goes very wrong…
We know you want to listen to all the ads in this show. On the off-chance you don’t, subscribe ad-free here.
Hosted on Acast. See acast.com/privacy for more information.
Get every episode summarized
Each time Under the Influence with Terry O'Reilly publishes, we email you a written briefing from the transcript — the topics, who appeared, and any specific claims, with the ad reads skipped.
Email me new episodesFree for 3 shows. No card needed.
No transcript yet
This episode has not been transcribed. Request it and it moves to the front of the queue.
More episodes
More from Under the Influence with Terry O'Reilly
Die Another Day: Reviving Old Commercials
Under the Influence with Terry O'Reilly
Bookmarks
Under the Influence with Terry O'Reilly
The Gong Show: Ads That Could Never (Ever) Run Today
Under the Influence with Terry O'Reilly
How Jerry Goodis Made an Advertisement a Beautiful Thing
Under the Influence with Terry O'Reilly