Rising to the Challenge - Kelly Gillease, CMO of NerdWallet
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About this episode
In this Marketing Over Coffee:
A Special Interview with Kelly Gillease!
Brought to you by our sponsors: Azlo and NetSuite
What is NerdWallet?
From Economics to Performance Marketing
Going from a team of 20 to 45
5:46 Azlo is a FREE business checking account with invoicing, bill pay, money transfers, NO minimum balance, and NO fees. Sign up now at Azlo.com/MOC
How does sales fit in? Product Marketing?
What key stats do you watch?
Return on ad spend versus brand recall
Multi-touch attribution
13:25 Smart companies run on NetSuite by Oracle - the WORLD'S NUMBER ONE cloud business system. With NetSuite, you'll have visibility and control over your financials, HR, inventory, ecommerce, and more - everything you need - all in one place. Get your free guide - Seven Actions Businesses Need to Take Now
In house analytics and marketing technology
Adjusting to Covid-19 in Q2 - rising to the challenge
OTT going crazy during shutdown
Hamilton!
Looking back on 2008 and 2001
Why you have to do both performance and brand marketing
Join the Analytics for Marketers Slack Group! (Get the Job reports!!)
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