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About this episode
Michael Wolf sits down with Matt Barnard and Matt Amicucci, PhD, the cofounders behind one.bio and its newly launched consumer brand GoodVice, to discuss why they believe the modern food system is broken and why it starts with fiber.
The conversation examines the science of dietary fiber as a biological signal and how decades of food processing have stripped those signals. They talk about why most fiber on the market today either doesn’t work or creates trade-offs consumers won’t tolerate.
Barnard and Amicucci explain their new consumer line, GoodVice, which they view as a reference product, why GLP-1 drugs have accelerated awareness of fiber deficiency, and how restoring whole-food signals to everyday products could change the future of metabolic and gut health without requiring discipline, restriction, or sacrifice.
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