Remembering our context and humanity in our market research initiatives with Priscilla McKinney

The episode features CEO and Momma Bird of Little Bird Marketing - Priscilla McKinney.

Priscilla joined us on the show to talk about:

- The importance of understanding the context we’re in and the biases we bring to our market research projects, as these can influence the outcomes.

- The need for us to retain our humanity at each step of the market research journey so we respect everyone’s time and contribution, which will lead to greater long-term outcomes and insights. 

- The need of having different standards for both brands and the industry when it comes to qualitative and quantitative research.

- We looked into some of the key differences between reasons as to why we need to have different standards, as well as the role that brands and the industry play in shaping and adopting these standards.

- We explored some of the challenges that we face in achieving success in this area.

- And we finished on what success looks like for those in the profession when we get these best practices in place.

Enjoy the show.