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newsMar 31, 20261:33

Prom Season Boom at Atiana's Boutique

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“Promces in his hitting heart at Aoteana's boutique in Milford, Connecticut, where owners sum it hand and says the place is packed. On weekends, 200 to 300 shoppers flood the 35,000 square foot store, complete with 53 fitting rooms and over.”From the transcript

Atianas Boutique in Milford, Connecticut, is a prom hub with a vast selection of gowns, catering to customers from various states. The store, owned by Sumit Tandon, offers a self-service experience with gowns organized by color and size. Staff assists with recommendations and specific styles. The boutique expanded from a small New York store and filled a gap left by a closing competitor. Peak Saturdays see up to fifty-three staff members, with a focus on preventing duplicate dresses. After prom, wedding season begins, but Milford remains the core spot for prom options.

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Prom Season Boom at Atiana's Boutique

Hartford News Today | 2 Min News | The Daily News Now!

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Hartford News Today | 2 Min News | The Daily News Now! — Prom Season Boom at Atiana's Boutique. Machine-transcribed; use the interactive transcript above to jump the player to any line.

Promces in his hitting heart at Aoteana's boutique in Milford, Connecticut, where owners sum it hand and says the place is packed. On weekends, 200 to 300 shoppers flood the 35,000 square foot store, complete with 53 fitting rooms and over. 15,000 gallons ready to go. The setup stands out, organized by color and size for easy self-service, unlike other spots grouped by designer. Staff jumps in with recommendations or hunt down specific styles, letting customers browse freely to match their vision. Tandon, who took over 19 years ago, grew up in the family biz started by his parents in New York back in 1984. From a tiny 2,000 square foot spot at Connecticut Post Mall, they expanded than consolidated everything into this Milford flagship in 20, 12, focusing on variety and sizes from double 0 to 32. It filled the gap left by the old Cooper's dress shop closing around that time, drawing crowds from New York, Jersey, Mass, Rhode Island and Vermont.

Peak Saturdays mean up to 53 staff on hand, cycling folks through with just six gallons per try on to keep lines moving, even if parking gets tight. They run a smart registry blocking duplicate dresses in the same color for any school nationwide, keeping proms unique, Sherry Hill leaves the pack as. The top brand, after prom wraps, wedding season ramps up, but Milford stays the core spot for options and comfort. Tandon welcomes all, cementing Ateanas as Connecticut's go-to prom hub for years ahead. That wraps Hartford news today, brought to you with AI.

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