PodFest 2022 - Sierra Reynolds - Social Media Management
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About this episode
Mark Savant meets fellow podcast hosts, creators, artists, and entrepreneurs at this year’s PodFest Expo in Orlando, Florida.
Sierra Reynolds is the social media manager for Rush49, a lifestyle company that promotes live events hosted by big businesses and popular brands. With social media’s potential to grow your audience and community, Sierra believes this accomplishment can depend on the platform’s features.
An ad-driven social media platform can help promote your brand or content, but it can also complicate your newsfeed. Comparing Tik Tok and Instagram, she explains why the former continues to become more popular than the latter. There’s a bigger chance to generate more organic views on Tik Tok than Instagram where ads overshadow original content.
Action tips:
1. Enjoy every moment of your life.
2. Connect with people.
3. Engage with your community.
Resources:
Find out more about Rush49 here: https://rush49.com/
Connect with Mark Savant: https://marksavantmedia.com/
Timecodes
0:00 - Introducing Sierra Reynolds
2:07 - What does Rush49 do?
3:01 - How does the company generate revenue?
3:49 - What is the impact of TikTok on social media?
5:02 - What does Instagram lack?
6:49 - Is influencer marketing relevant?
8:18 - Reach out to Sierra!
9:03 - Rapid Fire Questions
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