Podcasting 🔜 NYC, Magellan AI's Q2 Podcast Measurement Benchmarks, & More

0:00This is the Download Your Daily Source for the Essential News in the Business of Podcasting on Gavin Gattis. Here's what you need to know for today Monday, September 14. First up, Podcasts Takeover New York. Podcasting has arrived in New York City. Pod news has laid out the highlights of the week with three events stacked back to back. The networking first sounds profitable business summit today and tomorrow. The 2026 IEB podcast up front on Wednesday, including the official after-party at Terminal 5 and podcast movement closing out this week Thursday and Friday. In preparation for the event Tom Webster has teased his keynote presentation. He anticipates data from the podcast landscape. The 26th will spark quote consternation, debate and hallway conversations and quote adding that he has spotted quote a thing I am concerned about and quote that he hopes the industry

1:04takes seriously. Next up, Q2 2026 podcast measurement benchmark report Magellan AI's latest benchmark on podcast measurement found that roughly 41% of site visits from podcast ads happen within the first seven days. Only 76% land within 30 days, meaning an early read can make a campaign look like it under performed by more than half. The report also reinforced that format matters with host red spots posting a 3.22% median response against 2.09% for produced ads and video shows outpacing audio only. For video breakdown of key findings from the report, you can catch the full webinar recording linked in today's issue with Sounds Profitable Partner Brian Barletta and Magellan AI President Jim Ballas. Next 0 seconds by Adam McNeil. Adopter Media SVP of client services Adam McNeil shares his experience debating YouTube's new view metric change with company founder Glenn Rubenstein.

2:07Rubenstein argues platforms need to make a declarative statement that they will only consider the new engaged view from YouTube metrics, not the public facing view that counts even one frame of video played, an update that can nearly double public view counts without changing actual engagement. McNeil initially figured the ship didn't warn new contract language demanding engaged views reporting until Rubenstein convinced him the term is about setting a standard everyone can hold networks to any network keeping it CPM flat on the inflated count just got a raise a definitional one that buyers can only counter by insisting on engagement based numbers up front. And for a final top story, Substack adds a dedicated podcast tab. Substack has rolled out a dedicated podcast tab in its app a discovery space alongside the read tab that lists shows from substack creators and the company says helps them reach existing listeners while getting found by new ones.

3:09Substack tells pod news that creators publishing podcasts collectively earn over $200 million on the platform. A figure it's leaning on as a position itself as a direct to listener home for audio and not just long form writing podcasting get to get some carve out within substack is a particular win from a company that rebranded one of podcastings old cohorts blogs into just being quote a substack and quote podcasting brand is strong enough to justify keeping its name even within a walled garden. As for the rest of the news audio stack rolled out a multi agent upgrade to its AI voice production platform that reasons through a brief before generating anything handling scripting casting and broadcast compliance. Odyssey landed an exclusive multi year sales and distribution deal for smashes podcast slate that starts October 1st. AI voice replicas of blue wire podcast host outperform outsourced announcer reds by 26% on net new subscriptions for IP vanish coming within 9% of live host reads headliner has

4:16launched a free YouTube video clips automation tool that turns the shows YouTube playlist into social clips and shorts automatically mission media introduced a proprietary quality score that grades podcast inventory as premium long tail or unverified across signals like downloads ratings, recency and invalid traffic checks. And finally pod go expanded its leadership team naming Steven Smith chief revenue officer and David Moses SVP of advertising sales. It does it for today's issue of the download you can find links to everything I just talked about by clicking the link in your show notes that takes you to today's episode post on our site where you can also subscribe to get the newsletter version of the show every day. Today's issue was written and produced by myself prime bra let a Tom Webster and Molly Demilleer for sounds profitable I'm Gavin Gattis and I'll see you tomorrow morning

5:18for the download recap.