Playbook for using Agile principles to integrate AI into your martech stack

Integrating AI into your martech stack requires agility. Greg Kihlström, principal of The Agile Brand and advisor to companies like Adidas and Toyota, shares his expertise on agile marketing technology implementation. His playbook emphasizes assembling the right team, setting clear goals, working iteratively to achieve quick wins, and implementing regular retrospectives to continuously improve AI performance and processes. Show Notes 

Connect With:

• Greg Kihlström: Website // LinkedIn
• The MarTech Podcast: Email // LinkedIn // Twitter
• Benjamin Shapiro: Website // LinkedIn //  Twitter

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