Oliver Gottschalg on How Private Equity Firms Can Identify Their USP To Target LP's
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About this episode
Today’s Guest
Today we welcome Oliver Gottschalg founder and head researcher of PERACS, the leading private equity analytics provider. Oliver also serves as an associate professor at HEC Paris and as academic dean of the TRIUM Global Executive MBA. Combining all of his research and work experience in private equity, Oliver has been in the field for 20 years now.
What You’ll Learn
How PERACS deals with both GPs and LPs
Challenges in acquiring private equity data
How PE firms can identify their USP
Success metrics to look out for in PE firms
Company acquisition from a founder’s point of view
Breakdown
[00:49] Getting to know Oliver Gottschalg
[02:09] PERACS as a PE specialist advisory firm
[03:02] Gathering and analyzing private equity data
[05:17] Key indicators of success for GPs
[10:46] How LPs can identify good PE firms
[13:54] How PE firms can present themselves better to LPs
[18:45] Common mistake of PE firms in marketing and positioning
[20:27] How PE firms can identify their unique selling proposition
[23:06] Why Oliver founded PERACS
[28:46] The acquisition of PERACS
[34:41] Notable attributes of top-performing PE firms
[35:59] Data availability in private equity
[39:16] Oliver’s learning resources
Resources
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