artsSep 27, 202420:55pending

Nike's CEO Shakeup: What It Means for Sneaker Culture

Fire Footwear: Sneaker Talk (with Matt Frates)

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About this episode

Nike hasn't felt like Nike for a while. Under John Donahoe, the brand lost some of its cool — and the sneaker community noticed. Now Elliott Hill is taking over as CEO, and the question isn't just about business strategy. It's about whether Nike can win back the culture. Matt breaks down what this leadership change means for sneakerheads, collectors, and anyone who grew up believing Nike was untouchable.

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