Mastering Sales and Business Development with Nick Adams, CEO of Sense
Get every episode summarized
Each time OnBD with ALF publishes, we email you a written briefing from the transcript — the topics, who appeared, and any specific claims, with the ad reads skipped.
Email me new episodesFree for 3 shows. No card needed.
About this episode
In this episode, Amanda Rosevear speaks with Nick Adams, CEO of Sense, about the evolution of new business strategies in the experiential marketing sector.
Nick shares insights from his extensive career, discussing the challenges agencies face in winning clients today, the importance of data in sales, and the shift towards more transactional relationships.
Find out how Sense identifies their top prospects, the opportunities of collaborating with other agencies and the value of building genuine relationships in a fast-paced industry.
00:00 Introduction
00:43 Meet Nick Adams, CEO of Sense
01:09 Nick Adams' Career Journey
03:22 Evolution of New Business Strategies
06:08 Balancing Outbound and Inbound Marketing
11:10 Challenges in Winning New Clients
12:10 Specialising vs. Generalising in Brand Experience
18:58 Importance of Data in New Business
23:17 Impact of COVID on Client Relationships
26:08 The Shift in Client Expectations
27:14 The Importance of Chemistry in Client Relationships
29:47 The Future of Relationship Building in Sales
32:26 Adapting New Business Strategies
34:00 Collaborations and Audience Segmentation
38:30 Quickfire Questions with Nick
43:30 Final Thoughts
If you want to do business with the UK’s leading brands, request an ALF Insight demo.
Hosted on Acast. See acast.com/privacy for more information.
Get every episode summarized
Each time OnBD with ALF publishes, we email you a written briefing from the transcript — the topics, who appeared, and any specific claims, with the ad reads skipped.
Email me new episodesFree for 3 shows. No card needed.
Hosts & guests
No transcript yet
This episode has not been transcribed. Request it and it moves to the front of the queue.
More episodes
More from OnBD with ALF
Summer Special - Highlights on Great BD, Outreach, Follow-Up, Community, Sales,...
OnBD with ALF
The Follow-Up Queen: Building a Strategic Process That Converts with Evelyn Oluw...
OnBD with ALF
Outreach That Works: Quality, Relevance, and Relationship-Building with Becky Hi...
OnBD with ALF
How Time Out is Reinventing Content for Modern Audiences
OnBD with ALF