Labor Day Flashback: Marriott Vacations Worldwide Launches Experience-Driven Ownership: Inner Circle

Live experiences drive operating success because they create reasons to travel, reasons to spend, and reasons to come back. That's why Marriott Vacations Worldwide is building Inner Circle around them.

During ARDA, I talked with Mike Flaskey, President and COO of Marriott Vacations Worldwide, about what changes when the offer expands beyond the villa and into the full trip.

🎟️ Inner Circle launches June 22 and centers music, culinary, sports, and TV experiences
🎸 Launch example: a Lee Brice show in Orlando for about 300 owners
📊 Only about 6% of eligible North American households own vacation ownership today
🏨 The hashtag#timeshare portfolio spans brands like The Ritz-Carlton Hotel Company, L.L.C., St. Regis Hotels & Resorts, Westin Hotels & Resorts, Sheraton Hotels & Resorts, Marriott International, and Hyatt Vacation Ownership, with about 700,000 owner families
💳 Points give flexibility: choose unit size, choose trip length, bank the difference, and use points for flights, cruises, or Marriott Bonvoy
📍 The development lens shifts toward markets with big distribution potential, with Nashville high on the radar

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