Justin Bell: Formula 1 Is Way More Dangerous Than You Think | DSH #1740

0:00Okay, guys, fellow hosts here today. We got Justin Bell. We actually met in a studio a couple of years ago. So did I. We got you on. Yeah, I know. I know. I've been following it. You're prolific. Yeah. It's been a fun journey, man. I'm sure you like the lifestyles. You meet a lot of interesting people, right? Yeah. And also when you meet people, you think would they be a good guest, right? You turn into a bit of a predator. Kind of. Yeah. You know, I first thought when I'm talking to people in the sauna at the gym, wherever I am, I'm like, Oh, I think you do what you do. And also, I think when you are a storyteller or communicator, whatever you want to call it, you have a way of getting information out of people, right? Well, you're not in stock. It's not, you know, with, and it's nefarious. Yeah. But you kind of go, Oh, yeah, they start to tell you stuff. It's a skill. It is a skill. I noticed I've gotten a lot more curious being a host, right? And it is, it's like not just leaving a statement. Someone makes dead in the water. You just kind of go, Oh, what do

1:01you mean by that? Yeah. I know. Yeah. It's really good. Is your show strictly about racing or do you cover other stuff as well? Yeah. Well, it's called drive to win. Yeah. Obviously with me over at the win last Vegas and they fund it. We do have other sponsors getting involved. But it's, Formula One is what it's all about. And probably the win concours well, we we wrap into that. But, you know, it's a funny story. How I was at the win, just going for a meeting with my production partner, because I have a company and we do live stream for a big car events. And I'm very involved with the Pebble Beach Concord Delegance, the most famous show in the world. I'm like, host it and we do all their live stream. And so I come back. They, they were advised to talk to me about, you know, what we do for the win concours. And I go into their boardroom, you know, some pretty intimidating looking guys as suits. I mean, they're high, you know, the casino guys don't, you know, mess around. And then didn't really need what we were offering. But they were like, have you

2:01seen our big studio downstairs? No. I walk in and immediately, like we're just saying, I sniff an opportunity and I said, do you feel like a Formula One show? I mean, it's coming up in six months. Obviously, they didn't three weeks later. I was on air. Wow. So that's how it works, right? Yeah, yeah. I was, I was on it. And it's been, this is my third year. I love it. I really enjoy the people. And I mean, the world of Formula One, I've just caught the wave. Yeah. It's the right time to be 10 years ago. You're to be a Formula One, you know, now because it drives five because of the Vegas Grand Prix in Austin and Miami. Everybody knows about it and the movie. Yeah. You know, I didn't see it yet, but I want to. You should. Yeah. It's good. I mean, I feel like it was pretty accurate depiction. Yeah. It's funny because I generally, I've worked out that movies about a topic, football, basketball, baseball, whatever. And you're in the sport, you can always see the floor cracks, right? They're not made for us, but they're not made for insiders. But this is really good. I mean, a little side note, I remember 20, a long

3:08time when I was 18 and there was a, we had a drag racing school and these two Navy pilots came up and they're chatting and they're like, do you know, what do you think of days of thunder? It was like the only movie that had been around. And we're like, ah, you know, it's not, you don't really downshift on the high banking at Telodeger and to overtake. You're already going 200 miles an hour and they were laughing and they said, do you like talk here? And I was like, best movie. One of my favorites. And they went, well, we don't put the flaps on full at Matt one. The plane was disintegrate. Oh, shit. I didn't know that. So, so it made me realize that it's about getting more people to the mass audience. Yeah. I'm pretty sure the opening scene in Wolf, you know, Wolf Street with the coke and the hooker bent over. That's pretty real. But, you know, all my friends in New York say that's pretty spot on. But, you know, in sports, it's a, it was a high-scroasing movie. Wow, breath one was. Yeah, the F1 movie. High-scroping sports movie. Wow. Well, it makes sense though, because it has an international audience. Yeah. Other sports are mainly

4:10America or mainly other country. Yeah, totally. So it was just, I really enjoyed watching it. I like the fact that it was, a lot of it was around Vegas. Yeah. You could see the city that everyone here is so, you know, involved with. And of course, the wind was a big part of it. And hey, for us racing drivers, Brad Pitt, laying a racing driver, probably made girls and people think drivers are cool and they really are. Even my girlfriend's like, now that's what a driver should look like. Yeah. I mean, some of these drivers, they've got huge followings. Huge. I was looking them up on Instagram. Like 20 million, 50 million, 10 million. But it's a fully global sport. Yeah. So, and these are young, sexy athletes that risk their life. It's a pretty good mix. Yeah. Yeah. They seem to pick out a very young age in the sport, huh? Yeah. You start very young, get into karting. And really by the time you're 18, 20, you want to be sniffing at Formula One. And then if you're in it, you can last in it for, you know, Louis Hamilton, Fernando Alonso there in their 40s. But that's rare. Yeah. Everybody else, it's longer than a football career, right? Yeah. Because football is only

5:12three in a third year. What it is, that's the average these days. And then you better save some money because you're not going to make any more. Yeah. The Formula One is such a business. I mean, I know that the top, top, top athletes in America make a lot of money. But, you know, Max Verstappen's probably 70 million base hole, you know, it's big money. So Formula One might make the most per average average. I think so. They do 24 races a year. So, you know, I mean, it's pretty, it's, and there's not many of them. There's only like what 30 racers, 20 drivers. 20 drivers. So if you do the average, yeah, they probably make the most out of any sport. I think there's just more in other sports, right? I don't have, I don't need people on a roster in like basketball. Basketball 15. So, okay. But only the, I'd say the top, like, 7 to 8 make millions. Okay. Everyone says a bit of a journey, man. Yeah. Everyone else is on a minimum salary. They call it, I think that's like 500 kg or something. It's a lot of standing around if you're playing. And those aren't guaranteed also. So, if you get hurt, you're done. Yeah. Wow. So, you've got to be the best. Yeah. Same thing. I think it's like the top Formula One drivers that

6:14last a long time. I mean, Louis Hamilton's a fashion icon, you know, he directs. When he finishes racing, he'll be, he'll be, he'll be so, you know, only 20's not so. And how often are they changing drivers? It, it's interesting there. Oh, the lower end, some of the drivers are just as good, but maybe the cars bad. And it just was bad within the regulation. The team doesn't have the money. So they'll get cycled out. Oh, just like every spot, if you don't really get the chance, you can get bumped out again. And then you have, then you go to sports cars, which is what I do. Yeah. It's a bit more like doubles tennis. You know, you still are good, but singles tennis is where, where everyone really knows you. And there will be three or four drivers a year. I'll maybe shift it out. Right. I had one on my show this morning, a, a young guy called Jack Crawford, his America's top young driver that no one's heard of. I actually, I hadn't even heard of him to look up a month ago. He committed to go to Europe at like 14 years old. How? Move there, away from his parents to do the karting and to do everything in, in the European environment.

7:19And he just got signed for Aston Martin to be the third driver next year. I mean, it's like amazing. It was a lot for him. So yeah, I think we'll hear more of him, but he came on the show. That's incredible. It was funny. He was sitting in his little apartment and he's got his laundry on the rack. You know, in two years time, you'll probably be living in Monaco. That's a great idea. So how many drivers do we each team have? There's a three or two, but he is, they have a reserve. Got it. So he becomes the reserve driver in case one of them gets hurt. And all the big teams have that because I mentioned that investment. And well, with Aston Martin, for example, Lance Straw, one of the Aston drivers, he fell off his mountain bike. Cheers. You know, in the mid season, broke a finger. So the reserve driver steps in. But you have to be ready to go. It means you have to be as fit. You have to be, you know, as competent with the electronics, you know, the systems on the cars. And that's why Sim Racing is so big. Sim, the technology of Sim for a Formula One driver now is wildly important. Yeah, I saw you on another show talking about

8:21how the skill level has just got so much higher because back in the day, you didn't have those simulations, right? No, I used to have to walk around the track and go, oh, there's a hole. Yeah, there's a, you know, all this bit of grass. Now, I mean, they, they've do thousands of miles, thousands of laps behind the sim and it's better than the, the Formula One sims are better than the ones that we can have in here. You know, there, I think that $5, $10 million. I think I tried one last year out of one. It was crazy. Wow, right? Yeah, they, and they can feel a car and it's not just about driving because obviously that's part of it. But you've got to have the simulation of the physical car when the tires start to degrade, when the fuel load goes down, everything changes, all the while. It's the car. And they need that, you know, the turbulence in the air. And so they, yeah, it's a wild thing, which is why one of my, it was very cool about a month ago. I was in Whole Foods in LA. And this, the couple behind the, the kid behind the, the till, cashier, was talking to her, the other guy there about the, the movie that was about the Nissan did it,

9:29Grand, the Gran Turismo movie. Oh, wow. When they actually found a young driver in England who was racing a sim and took him all the way to Le Mans to win a race. And it was the first time anyone had done that. It's actually a good movie for anyone that hasn't watched it because the driving scene's a crappy, but the story is real. He killed someone in a race. And he almost went back by accident. He went over the wall and killed a spectator. I mean, it was a really, a really tough story. But he went from sitting like where you are with no chance of reaching top level of racing to winning an online competition to racing. That's nice. No, I can't believe it translates that well. Yeah. That's how good it is. Now, I think if you took maybe the thousand kids that were, were doing it or 10,000, I don't know how many. I'm sure height, weight, physicality took out 99% of the Dorito eating Pepsi kids sitting on the sofa. Yeah. But he happened to be fit, strong, right? The right side is a bit, it shows if that is how good sims are. So how much does

10:36weight really matter when it comes to racing? It's like this kid said this morning, you could see it's got big broad shoulders. And I asked him about his training. He says, I just have to really focus on cardio. Wow. If I put muscle on too much muscle, I'll increase the weight in the car too much. And it's about a horsepower, a pound loss. So if you wave 10 pounds over the next guy, that's 10 horsepower. Hold your car. Yeah. That's a big difference, right? Over time. Yeah. And and where the weight is in the car is something, you know, obviously the drivers in his cockpit, but how high they are, you know, you want to be low down, dangerous stone. You want to have a low center of CG. You want to have a low center of gravity. All this fax is into it. Yeah. There's a lot that goes into it, right? Yeah. Like I'm slim, but I was six foot. So I would, I mean, you'd struggle. You're head of the, yeah, I wouldn't let you in. They chop you and chop your legs up. But in old, you could race in a car. You'd be right in that. But there's some tall mask on. There are wall trip and those guys are very tall. I think it's where you go when you're

11:38tall. But yeah, the ideal race driver would probably be about 5, 8, 5, 9, and 110 pounds. Interesting. So very short and lean. That's the way. But wow. But you've got to be strong. Right. So you need to be mainly muscle, not body fat. Yeah. Yeah. Yeah. The newest Hamilton's jacked. He's, you know, he's, he's kind of got that physique and he's race, you know, he's, he's got it going for him. And then how much would you say other is skill versus the car? If you want to say that, ask that question. To even get into a Formula One car to get the chance you've gone up through the ranks, you've won championships, you won race like a process from a young age. But to beat, if you and I were the same skill, our car would play a, the different GAs are between us. But of course, it's, some teams are better and the difference circumstances, some drivers are just better in the wet. If it's a street circuit like Las Vegas, they're just better at driving on that. On the day, right? You've seen it with other sports. How the hell

12:41did that tennis player be so good? You know, what, how did that guy do to perform so well? We all have better days than others. So the raw skill is just like any other sport. It's just our tennis racquet or our stick is a multi million dollar car. Yeah. And it does seem to be similar to tennis in regards to like, there's a couple at the top that I've been there for a while, right? And that's a big part of the sport. You've got the experience level and then you've got the young guys. And it, there is a reason that we make soldiers out of 18 to 25 year olds. Because men, as we know, our brains do not develop our risk, our risk tolerance is so high, which is why we give you a gun and throw you out of a plane because you're going to just start, you know, run towards the enemy at 3540. You go, well, is there another way to do this? Yeah. You know, it's the same in racing. I mean, I still have the speed in a lot of ways to be very competitive, not in formal one, but in sports cars, but my will to be that fit and that risk my life when I have a nice life,

13:44I don't really want to kill myself, right? Never thought about it when I was testing. But now I'm like, ah, you know, you've had a couple near a death crash. Yeah, we have a couple and you go, all right, go down to that. You know, let's not revisit that one. And every driver goes through that. And I was like, I tell my, my son, he's 21. I hope he does something in life that'll risk show him what risk is like. Because if you live a life where you never really risk anything, I think you're missing out, you know, because it's today with again, you know, the simulation side of things, the fact that culture doesn't really want people to risk everything at the same level. I don't agree with that. And, you know, if you understand that you're lost on the line or you can lose anything, I think it sharpens the mind. 100%. I'm not here by accident. You're not here by accident. We took some big risks. And if you do, you take the rewards, most people don't. I say it's like luck, right? People were saying, hey, Sean, you're lucky. Justin, you're lucky. You go, that's a new salt. It's like, it is a fucking insult. You sit on the sofa and in your sitting living room,

14:46and I say to them, it's like, the luck truck doesn't come down the street, open your gate, come in the front door and hit you on the sofa. You've got to go and stand now in the street and make it happen. So, you know, I, anyway, it's a whole other thing about young generation, but you've got to go for it. Yeah, you have to. I do see that issue with my generation that a lot of them are pretty comparable. They really are, right? Yeah. And it's like, it's, it's what is, if someone, a friend of mine is a big head hunter in, like, CO level, and he sees a lot of resume and things, he said, hey, people are entitled and be. They, they don't really want to put in the work. Yep. So if you come to LA or Vegas and you're ready to outwork the next guy, you got it. Yeah. I think part of it's because everything's so easy now, too. You could look up anything, you know, AI can get every answer you ever need. So we're just like, we don't really have to put in the work like you had to read a book, you had to like go outside and person, get a mentor and person, you know, I mean, it's so funny, right? If you're a generation, to my, we were talking about it a couple of nights ago, I just have to go to the, I wanted to know

15:48more, I went to the library, I read the paper. And now we've got this world where we have so much data, but I don't think we're any smarter. We're actually, uh, dumber. We're dumber, right? So we, how do we have critical thinking, Sean, when we're not worrying about the Middle East and this and that and that and you know, and yet, you know, 20 years ago, you just went around with your head, you know, in a bubble. Yeah, the average IQ is lowered. I think they've done many tests on brain activity and we're not using our brain to the fullest extent like we used to. They've done studies on AI and how when you use it, you lose, you use way less of your brain capacity. Did you read that thing? I think it was yesterday. So the college were busting all these students for using AI and then they use AI to make their apology letter. So they look to the, you know, 200 letters, they're all written the same way. You know, funny. It's oh my god. Yeah. Are you playing around with it at all? I am, but in it, I resisted it. I think it's just, I wasn't off any particular reason. I was just like, I just resisted it. Yeah. And then I'm like, I need

16:49a social media plan. So I did Justin Bell social media plan. Then it asked me for the prompts. And the more you give it, the better it gets, the I'll go, holy shit, that was good. I mean, it does give good social media advice and business advice. It does, right? It does. But you still have to critically think through it and go, is that the right? You can't just blindly trust everything I don't. Yeah. But it does it really fast. Absolutely. So conchorus will probably be over by the time this releases, but you're putting on that. You're hosting that event, right? Yeah, I just have meetings all day today about it. It's, you know, the last Vegas concourse, the guys at the wind, Brian Galbranson and Pauli Friedman and Troy, they, they, they realized they had the opportunity to do this concourse a few years ago. But to get into that environment of the high net worth car world, it's not so easy because you've got Pebble Beach concourse, you've got Villadez in Italy, you've got Emilia Rowan, you've got some amazing established events, 75 years of Pebble Beach next year. Wow. So how do you get into it? How do you get these big collectors to

17:50bring their multi-million dollar cars to the wind? And they, I got involved three years ago and to see it grow is really impressive. They, you know, what those guys do is they understand hospitality better than anyone. Oh, yeah. You know, they know how to, to a lay and event on. And this weekend's going to be outstanding. I can't wait. Thanks for the invite. No, it's glad you're coming. I think it's going to be about 140 judged cars about, wow, about 500 cars in total and some big name collectors. And that's the words out you because at that level, everything's about freedom of choice, right? Especially for people with money. So who treats them better? Where do they, you know, where can they come to Las Vegas? You're not in the middle of a field somewhere. You know, you've got the golf course and you've got the wind and you've got Las Vegas. Yeah. So it's, it's the reason everything works here, right? It's the perfect venue for it, although like this because when you think of wind, you think of luxury. Yeah, you're doing quality of what they do. And so the Concours is definitely within the next few years,

18:51be one of the top three in the country. Nice. And yes, just great. I mean, I love it. And I love the fact that now people are asking me if they can come. Whereas last, you know, a couple years ago, I'm involving the wind Concours. Oh, nice. Now it's like, hey, buddy, about this ticket. So it's great. Yeah, it's really, it's really growing. And I, my role is, I'm an MC of it. But my production partner, Jason Jacobson, he, we have a company called Talk Media. He, he, he's actually helping them with production. So we don't live stream it, but it's just for the stage show, really. Yeah, we've got some cool things happening. Okay. I was actually at a dinner at Delilah a couple weeks ago, former president, yeah, Delilah is great. If you haven't been there guys, but former president of the wind gave a little speech there. I'm blanking out on his name. I think I was even, yeah, he resigned, resigned like a year or two ago. Yeah. Yeah. Okay. What he did at the wind was his mind blowing to me. I mean, he was talking about the restaurants there, how they didn't bring in any celebrity chefs because they wanted all their chefs to live in Las Vegas.

19:53To maintain the quality of the restaurants. Everyone else was doing celebrity chef restaurants and they all failed because in the end, the celebrity could never be there. Yeah, they would leave and then the quality would go down, but he wanted all the chefs in the wind to live there. Okay. To maintain the quality. Well, look at the food. Look, I mean, I've seen underneath that place and it's wild. Every restaurant there is amazing. Yeah, they bake like 55 types of bread. They have aged beef in these massive locus. They have lobster tanks and wow. Yeah, it's pretty cool. Yeah, I mean, I love what they do. And the VIP host totality on Saturdays, you'll see it's just so good. And so any of the concours growing and it gives me a reason really to be here in a big away and then we're leading up to go on pre and that's two in a month. It's better than two years ago when it was two in a week. That was too much. The first F1 was pretty Hector. It was Hector. Yeah, you couldn't drive anywhere. Couldn't drive. And I actually had the track builder. I met the tilt. It's a company called Tilka and they, the guy's name is Tilka, but I met the guy who

20:54goes into the early research of them on new tracks, built like HG tracks around the world. They designed this one and he was showing me photographs. He's standing on the corner of Las Vegas Boulevard by a lamppost going, well, this will be a good place to turn left. I mean, he just basically walked the whole city and he had Ariel obviously and came up with it and wow. He said how much the brine at the wind really helped guide them because Vegas is an unusual city. Yeah, you have to follow a lot of guidelines. A lot of guidelines here. The hotels are very powerful here too. Very powerful. And he and the LVCVA is very powerful. Yeah. So he, as he said, you know, you get this race that's become truly unique because Las Vegas is unique, but I said, the cab driver's, let's just say, or you're being driven around, or sweet to a local at first year, everyone was so pissed. But the second year, it's quicker to put out, right? They know where the holes go. They don't know where the sands go. There's no powerful about cutting down trees. It's all that. So now it goes that quick.

21:59Yeah. Now I feel like it's clockwork. Yeah. Yeah. And a lot of people come into town. Oh, yeah. The hotels love it. They're all sold out already. Yeah. I can't, that's one of my favorite weeks in Vegas. Oh, is it good? I mean, there's so many good events. Gordon Ramsay does stuff. All the hotels have their own showcase things. Yeah. I know that we've got Lewis Hamilton doing a pop-up for his L. Mauvee tequila, non tequila, you know, non-alcoholic and landed Norris. He's got his pop-up. It all happening inside the win. Yeah. Do you guys have them at Clarence store there? Yeah. Yeah. I do a lot with them. I'm doing an event on this Thursday night. And I love working with them. Yeah. They're great. It's pretty cool. Yeah. I'm gonna try to get on the paddock this year, actually. Oh, yeah. I heard that's a spot to be at, right? It's well. Yeah. Yeah. Absolutely. Yeah. Yeah. I'm sure you will. Yeah. I'll be a blast. And when you go in there, what you're going to realize, I was in the paddock at Austin two weeks ago. For this global sport, it's really good for you to see it up close because you realize it's a traveling circus. Yeah. It's just, it's just a small community. Relatively. The teams, the mechanics,

23:03they travel together. They know each other. It's on track rivalry. Not all the drivers hang out, obviously, because that level, they don't. But they'll know each other. They'll had the same path to get there and, you know, within reason. So some of them are great friends. You'll see them hanging out. Yeah. It's weird. They often they go on the same plane, like one of the Malona plane and the other ones will jump on it. There's some of the other drivers. And I always think it's like a recipe for disaster. You and I, you're cutting a ride on my plane, and then you take me out in the race. Yeah. I probably don't want you to be on my plane. Yeah. I want to give you a ride. Yeah. It's funny. Pretty awkward. But yeah, I just love it. That's cool. I can't wait to see it up close. I actually went to NASCAR in Vegas. Oh, yeah. And my respect for those guys went up a lot after seeing it up close because when I was a kid, I was like, they're driving 500 laps. What are they doing? This is kind of dumb. But seeing it up close, wow, there's a lot that goes into that. Yeah. That is the most orchestrated redneck sport. They drive them, you know, they have their, you know, Southern accent. They're driving these

24:08what look like cars you can buy on the road. And they keep that natural kind of feel to it and boy next door, then they get on their private jets, go to their yacht and go home. You know what I mean? It's like, they are players. Yeah, they're ballin. They are. They make a, I mean, Jeff Gordon's worth it, six or seven hundred million dollars. Yeah. No, it's it's because those races are long, man. You got to stay locked in for like, what, three, four hours from time before hours. Yeah. Big speed, you know, the big speedways at, you know, unlike any other sport, 200 plus miles and out, two or three inches or touching behind. And they push each other down the right. They get so close. They have the air at that speed is so clear. If you're alongside someone on the back, you can start to make their car slide. You don't even have to touch them. You just go like that. Well, you go in front and you make their car start to spin just by putting your car in the right place. That's nice. So the, like, the legendary Dale and Hart was, you know, who died, unfortunately, at Daytona. A long time ago now, but he was a genius at that. Tough, tough man. Yeah. And a sport born in prohibition. Mm-hmm. They were, you know, they were booze runners

25:13back in the era prohibition. Oh, I didn't know that. Yeah. Yeah. It was like a wild, wild sport. So it's crazy to see where it's calm down and grown. Yeah. Now it's a multi-billion dollar empire. Yeah. Same with that one, man. Coming to North America, what a move, right? Three races in North America changes everything. And I actually had a Emily Praiser, who's the CEO of CEO of the Las Vegas Grand Prix and Chief Commercial Director for Formula One. She was, she's based here now. She came on the show to understand what the economics of Formula One. I mean, the LVMH, with Takora, I worked with them. And Louis Vuitton, Moe Hennessy, they, that's a billion dollar deal. She did a one billion dollar deal just for Vegas. No, it's for the, oh, 10 years, 100 million a year, but still crazy though. And then bringing on Lego. How cool it, I mean, she, I've seen some of the, the, it's online, you know, some of the animations. Yeah. But each of the drivers, each of the teams have got their own little men,

26:14Lego men and cars. Wow. I mean, that's awesome. Talk about getting, getting, giving crack to babies. Get them in young. Yeah. Yeah. It's just, I saw they got the Hello Kitty collab this year too. Hello Kitty as well. Who would have thought, that's actually, I thought that was a smart move, because I'd imagine from their perspective, they're trying to bring a female audience in very much. So they partnered with Hello Kitty. Hello Kitty. And they've got a thing called F1 Academy, which is racing at Vegas this year. It's women only. There will be a woman breakthrough in the next two or three years. That's exciting. I have to, it is, she'll, whoever cracks it, is going to be like the opening the, yeah, not Pandora's box the wrong way of saying it. It's going to be opening the chest of gold. Well, I could see it now, especially with the WNBA, really picking up tracks and lately, you know, a lot of people are loving the woman's basketball. And isn't that interesting, but in Formula One, that's not going to be, Formula Academy, Academy, F1 Academy is just women to give them the chance to get their skills up. But when they hit the big time, you've got, it's unlike football, it's unlike baseball or tennis.

27:14A woman cannot compete at, they can skill wise they can, but they can't physically do it. You know, you couldn't put her on a football field. Right. The crap kicked out of them at that level, but they could beat them technically. It's like tennis. Interesting. But in racing physiologically, you could, you can have the same physics, right? Yeah. A woman will be able to race a Formula One. Really? There's going to be weight. Oh, yeah, they weigh less on. No, there's going to be really no disadvantage. So you think we'll see like a Danica Patrick in the F1 space. That would do very well for the business. I mean, my great friend, Elio Castaneroves, he's one Indie or four times, five times. I remember when Danica was racing, he said, Danica's the, she's not the highest paid Indie car driver, but she's the best paid Indie car driver, as in because of her endorsements, because of her popularity. I mean, I remember as a kid, not much about NASCAR when it comes to the names of the drivers, but I remember her name, even though she never really won like major

28:16events, you know, she didn't need to. Yeah. But we need, we need a great woman to come up and beat. So every once, every once it doesn't, I don't care who you are, what shape, size, where you're from. If you're going to be there, you just got to compete. That's a great thing about sports, right? It doesn't matter what you look like. No, it doesn't. It's a big win. And I think globally, we like winners. Yeah. Right. That's it. If you win, the door opens up. Absolutely. There'll also be, I think, I don't know if you had this last year, the F1 business summit. Did you see that? I did. Yeah. Yeah. Yeah. I can't wait for that. I've got Michael Rubin speaking, a couple big names. I'm going to definitely go by that too. Yeah. No, the former one is this ecosystem of excellence, really, and B2B and B2C. I mean, I was, you know, AWS, they bring 50 old people to every race clients. They now do the data from the races, instant analytics on what's going on while using all the AI and algorithms and things. It's pretty impressive. That's incredible. My mom works actually. Oh, does she? Yeah, AWS. Yeah, big company, man. Yeah. They have a big conference here in a couple of weeks, I think. Okay. AWS. Yeah.

29:20Yeah. Very interesting. Well, dude, this was great. I can't wait to see you this weekend, right? Concourse. Yeah. Yeah. Come on. Come say hi. I'm up on the stage. You'll have some great cars. Yeah. It's just a great people. It's, you know, for me, Las Vegas, having a car culture, we talked about it quickly. There isn't an endemic sort of car culture, but there's enough people coming here now. And with former one, why not? Yeah. Well, thanks for your time, man. We'll link your show and appreciate it, buddy. Thank you very much. Thank you, Mark, guys. Peace. Cool, bud. Killed it. Thank you. Thank you. Thank you. Thank you. Thank you. Thank you. Thank you. Thank you. Thank you. Thank you. Thank you. Thank you. Thank you. Thank you.