
John Nahas on Why One-Size-Fits-All Blockchains are Failing Global Institutions
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CoinDesk Podcast Network — John Nahas on Why One-Size-Fits-All Blockchains are Failing Global Institutions. Machine-transcribed; use the interactive transcript above to jump the player to any line.
I think where we're going and where we've been is to a more distributed approach, kind of like what the internet looks like now, and you could kind of think of us maybe as WordPress. Like if you asked me 20 years ago, if I wanted a website, I think you're crazy, right? And now we take for granted that anybody, any business, smaller, large, can spin up a website and become a business, well, why can't we do that blockchains? Like why are we focused on this one large ever expanding pipe that's supposed to fit everything in it when the world doesn't work that way? All right, things are wild in the crypto space these days. And I thought it'd be interesting to talk to someone who's been in the space for a good number of years is helping to build and promote and do business with one of the largest blockchains out there that's doing some really interesting work. So we decided to have John Nehas who's the Chief Business Officer of Avalanche with us today.
John is very outspoken in his opinions on where things are right now, where they're going. I think that Avalanche has really taken a unique approach and the idea that what used to be subnets now is just tons and tons of layer ones that they're building as a custom tool for any business and the layer one is really focused on that blockchains solving a business need. I really appreciate that approach. We've spent a lot of time with Avalanche over the last couple of years. So we thought it'd be great to have John on and just get his perspective. We also talk about the recent New York Times article that talks about crypto is useless to stay tuned for that conversation. And really just talk about the idea that the industry is craving rules and regulations but also craving an opportunity just to build businesses. And Avalanche has a new tagline and built for business that they are focused on that I think really comes out in the conversation. So come back after the break, John Nehas from Avalanche.
History doesn't just happen. It's built by the bold, the brave, and the bolder. Consensus Miami is where crypto, culture, and trillions in capital can merge. And ideas that fuel institutional scale are sparked. A place for those who refuse to settle for the status quo. The builder's reprogramming the future of finance through every deal and decision. Breaking boundaries begins with being there. Experience that percentage. Let's go. All right, welcome back. We are here with John Nehas, Chief Business Officer Avalanche. John, we have spent a lot of time with Avalanche over the last bunch of years, seeing how much you guys have evolved. Been very impressed with the evolution of not only the offering but I think the evolution of the message. And here in 2026 really wanted to have a conversation with you on, but you and the team are building why this moment may feel transformative but also really giving a little bit of a look back
at all the successes you've had and all the things you guys have learned. So welcome to the show, really excited to talk to you. Thanks for having me. It's good to be with you. Thank you. All right, John. So I know you guys have this sort of new positioning, really focused on embedded finance, Avalanche's built for business. Give us a little bit of like the DNA of that. What's going on in that messaging that you're trying to say? So effectively, I mean, I think for the longest time the industry has been providing a lot of technology and a lot of infrastructure without many solutions. And for the most part, it's tried to fit kind of business needs and solutions onto existing technology where we're different and we can dive into it as, you know, we allow for tailor technology to meet your business needs, your geographic needs or compliance needs and everything in between. There's never been an instance where a product or a company has to fit onto the technology. The technology has to fit the business solution. I think that's where we are. I've been put out a great kind of North Star vision mission tweet, I believe last week, talking about how Avalanche is built for better business
and by focusing on embedded finance. What we've done, I think for really well for the longest time is we've focused on things and we kind of planted a flag in different industries and we've led in those things. We've been since day one focused on institutional. We had a period in which we were very focused on gaming and we still are. We have Nexon's Maple Story universe and off the grid that are real games that are very successful right now. We've done enterprises and consumer and the early days we came live with D5 of course. But all these things kind of lived in their own narrative and their own vacuum. What did they all have in common, right? Like the industry loves to kind of give people tags like oh, they're the gaming chain or the institutional chain or the payments chain. There is no such thing, especially when you're dealing with general purpose chains that kind of don't know what they're trying to do. We've had business verticals or focus verticals but what did they all roll in to? Like what was Adelaide's purpose and goal? And to me, better business makes sense. Better business to me means we can help existing businesses
make new money, new revenue by digitizing, by finding new ways to do it. We're seeing this with the Detroit Pistons, the Cleveland Cazin LSU with their FENT engagement platform, they're raising FENT engagement by 40% and monetizing that as well. Or you can help people save money, right? Through operational efficiencies, coming onto blockchain and digital rails, digitizing everything. So if your accounts are now wallets, your dollars are now stable coins, your yield is now defy. Your assets are now tokenized, right? Like we've had a distribution problem for the most part of this industry. We keep building technology that nobody's asking for that nobody needs. By being the backbone of a Fintech or a Neo bank, you multiply exponentially your users, your transactions, your assets and everything else in between. So that's kind of the angle we've done for a while and we're really doubling down on now under that kind of embedded finance stack. And by just being better business and better business can be an institution, it could be an enterprise, but it could also be the startup and the innovator.
You know, John, I was reading the Venn Eck report that just came out to you guys. And I was struck by the the stat that you guys are processing on your L1s about 40 million transactions a day. And so my question that I asked myself, but if I'm happy to be able to ask you is what are all of those transactions? What are those people doing? So in regards to those L1s, I'll give you an example. Denari is one. Denari is kind of the DTCC of blockchain. They have an avalanche L1 which they have a broker dealer and an ATS license. They have no action from Fenerade. These guys are as above board and regulated and compliant as it comes with public equities on blockchain. So their L1 is kind of a mint and burn mechanism. So think of it as the hub that issues equities that are then traded on public blockchain. So you can sell an IBM share on Kraken or Coinbase or whatever exchange that they're integrating with. You can be selling it there and I could be buying it on avalanche C chain or on salana or on a different chain.
It's kind of like the beacon for equities to go to other blockchains to be traded or exchanges or even neo banks and fintechs in emerging economies. So that's one of them. Another is FIFA. So of course, everyone knows FIFA. Up until now, it's been doing collections with their FIFA collect kind of like a better term NFT platform. But also something huge that they did was the RTBs, the right to buys. So effectively, these are options to be able to buy a world cup ticket. So you put a deposit, you get a right to buy. When the tickets come out, you can secure that. They are working now with a lot of other opportunities for people to be doing this. I mean, look, I'm a Southern California native. If you tell me I could pay $20 to have the ability to buy a Dodgers World Series ticket next year. At face value, I will take that every day. Whether they make it or not, it's an option. They could expire, right? So that's another one. We've got things happening on private permission chains as well. Program at last, this week just came out
they're bringing $2 billion of tokenized assets onto their avalanche L1. They used to be previously on court. We have balcony that is doing the deeds for Bergen County, New Jersey, and expanding into other jurisdictions. There's so many lists. I mean, I think we have like 70 plus L1s live now. We're all in track to be at about 200 by the end of this year. These are businesses that need their own environments, right? So whether it's jurisdictional or compliance-based or rules-based or gas-specific or gas-free, it really spans a lot of different industries, geographies, asset classes and use cases. And that's I think where we're different, right? Like we're spreading it out and allowing people to build the technology that supports their business and their use case. And what I sort of love about it, because you mentioned the number of L1s, right? Most of the time when we're talking to Polygon, they're talking about Polygon, they're talking about their L1. You guys really have allowed the idea to your point that we will sort of create the chain that you need
for your specific business. I was talking to one of the companies that was both incubated by Blizzard as building on Avalanche. And before this conversation, I said to them, tell me what you really like about working with the Avalanche team. And they said they really were impressed with the enterprise approach. They were like for us, it's like our custom chain is similar to spinning up a AWS instance or integrating HubSpot into our business. Like it's looked at in that same way that it's part of their business tech stack. And I'm just sort of intrigued by what feels like a much more plug-and-play system for blockchains that feels evolved compared to a lot of the ones that are out there now, we're kind of just saying, hey, this is the chain we've been building for five years. You know, if you know Solidity or Rust, you can play with it. But like you guys are actually sort of creating customizable software for folks. Pretty much, I mean, and that was the vision for Avalanche from the days of the white paper. Like this isn't like a, we built this chain.
We filled it with DeFi back in 2021. We need to scale what do we do? Like, you know, I used to talk about this kind of inverted pyramid situation. But like if you look at the legacy chain, Ethereum specifically, it's an inverted pyramid. It wasn't, it didn't know what it was being built for at the time. And kudos to them and we love everything that Ethereum has done and brought to the market. And we've taken that and built upon it. I kind of look at us as kind of being that extension. But L2s are general purpose and L3s are as a specific and they're just trying to figure it out. The current state is the ever expanding pipe, right? One chain, but everything through it. But we know that jurisdiction-wise and compliance-wise and asset-wise and whoever it is, doesn't want there, like an enterprise or institution doesn't want their asset alongside a meme coin, alongside a payment that needs to be privacy, there needs to be a million different things. And that's just the early days of the space, I think, up until now we've had kind of more recently a rude awakening where we just kept building technology for building technology's sake. There was no PMF and the token was the product and we used the tokens to go get people to use it
and to build upon it. Avalanche from day one was built from the ground up in order to take into account what we then called subnets. We've now changed the name to Avalanche L1s because that's what they are. They're sovereign layer one blockchains, your validators, your rules, your sets. And that allows for kind of that change. You know, I always like to say that the problem of the industry is that there's too many blockchains and too much block space. It kind of reminds me of like Avalanche the early days of the internet, right? You would log on, you have your chat, your finance, your sports, your email, your finance and everything on one page. That's kind of what general purpose chains have been up until now with very few successes overall. I think where we're going and where we've been is to be more distributed approach, kind of like what the internet looks like now and you could kind of think of us maybe as WordPress, like if you asked me 20 years ago, if I wanted a website, I think you're crazy, right? But now we take for granted that anybody, any business, smaller large, can spin up a website and become a business, well, why can't we do that blockchains?
Like why are we focused on this one large ever expanding pipe that's supposed to fit everything in it when the world doesn't work that way? So we're proliferating and scaling that way. We're adding more chains. So think of us as a highway. We have the sea chain, which is our chain, which is kind of like a global liquidity hub. You have stable coins, you have all L1 tokens, you have all other assets, but then those assets can flow to those other chains and flow in between those chains. So think of us as a highway and we just keep adding more lanes and everyone is working in the same direction. Some might be like a diamond lane, some might be like a cargo only lane. You can specify what you need to chain to deliver on for your business. And that's kind of where we are and that's like the WordPress thing. So paradoxically, yeah, we do need more blockchains and more block space, but that's purpose built custom tailor to the business use case that's emerging. And we're seeing this now across privacy and supply chain and payments and equities and everything else.
There might be chains that are needed for coordination and no value transfer. There's a lot of this. So effectively it's infrastructure. I do think that the network was envisioned correctly six years ago. The tokenomics do need to change to meet that mission. So I think you've seen the tweet on the vision from Eman, but you're also seeing the foundation on Avalanche's side working with stakeholders and community members and infrastructure providers to better align the system, right? So that there is more accrual of that value and that Avalanche and AVAX specifically are central to the growth of the network and of all of that traction. But yeah, 40 million transactions on all the L1s combined. If that was just on the C chain, which it could have been, we'd be top leader boards in all these metric sites, but that's not the way the industry works right now. And how much from a business perspective, when you're out there talking to prospective partners, how much of it is, let's hide blockchain behind and just say, this is just better technology for your business need versus blockchains are this revolutionary technology
that can do X-Baincy. It's the form. I mean, I think honestly, and you just mentioned to me earlier, crypto is useless like that New York Times headline. There is no other industry that has to focus itself on being the solution for everything, right? You don't log into Netflix and underneath, it doesn't say powered by AWS. So you don't log into whatever website powered by Azure or GCP. But we do this because the incentives have been inverted in that sense. So when we go to businesses, it's blockchain is great, it is revolutionary, it's fantastic and this is how it makes your business better. This is how it helps you make money. This is how it helps you solve money. So we're not sitting like, you know, a lot of ecosystems get pitched all these great ideas and it's just a headline grow. Like we are walking into businesses and saying, here's your business, here's your last port of the report. This is how much you're spending on X, Y, and Z. You can save this much by adopting these digital rails. You can make this much by changing other things.
And then the light bulb goes off and they're like, yeah, why aren't we doing this? Oh, come on. Yeah, no, you brought up the New York Times article, which was headline crypto's pointless, really talking about also the Trump administration. I don't want to talk about that part, but I do. We want to talk about crypto's useless. They wrote in the article, I'm just going to quote here, since it's peak last fall, Bitcoin, the world's largest cryptocurrency has lost almost half of its value, two trillion of wealth has evaporated. We have one question, what took so long outside of crimes and scams, the technology is useless and its economics are even worse. Then I know I'm talking to you, and I'm like,
these guys are working with JP Morgan, Apollo, Citibank, BlackRock. You guys are working with the biggest financial institutions in the world. Specifically, I think through the like the idea that internet money needs its own native platform. And, you know, if I'm a city group, I would rather partner with someone who just lives this and breathes this day and day out and have to build it off from scratch. What do you think is like missing in that narrative, the counter like crypto narrative, where they say, what point, you know, this is clunky, it's old, it's slow. I'm like, that's not real. Like there is so much else that is happening that they're not seeing. I mean, just peak their market, right? Like the naysayers come out, I'm waiting for Peter Schiff and everybody else to come out and just dunk on the industry. I would say half of it is misguided and just ignorant. And at the same time, like a people love to be the I told you so guys, when they were wrong for the longest time, so they have a data point to highlight and said, this is great. But at the same time, I think the industry needs to wake up. You know, I was talking to to somebody who will remain anonymous. And they were like, you know, everybody's waiting for the institutions to come. The institutions are here.
And they just don't like what they see, right? It's a lot of smoking mirrors. It's a lot of headlines. We deal with a lot of partners that tell us we work with the competitor X, Y or Z. And the minute the headline came out, they stopped talking to us and they moved on to the next thing. That's not how business works. That's not how partnerships works. Like you need to work with people in a proper and professional way. And this industry is very short term focused three month narratives that come and go. I think what we've done well is the medium to long term and we stick by that. But with that, there's ebb and flow. So in that, in that narrative kind of valley, you need to have my chair. And I think where we, we failed to do that for the longest time in telling our story. So that when we hit those peaks, you go from one to the other in a more consistent manner. But look, I do think a lot of it has been useless, right? Like more and more blockchains with high, high market caps and lots of things that just don't bring value. They don't make money. They don't businesses that need a token to sell the token to fund the business is not a business, right? And it's just been purely speculative and we needed to grow up. And I think, you know, this might be a good reckoning for the industry writ large.
I think, I think it's needed. I think you and I had were talking previous to starting this like everything we wanted and more is here now. And everybody is terrified because they don't know where to go from here. Well, where you go from here is providing that value. The technology provides that value. It helps create value or save money, right? That's, that's the exciting part. What that enables is for new innovative applications and use cases to emerge. We have yet as an industry 12 plus years to deliver on any meaningful killer apps, right? Like for the most part, like, you know, you had email with web one, you had social media with web to what have we delivered that's different that is only possible because of blockchain. We have not done that much of it, right? We like to kind of look at blockchains of cities, right? And economies that give the ecosystem growth part. And that's all everyone ever did. They built roads and plumbing and sewers and bridges and electrical. And if we build that, they will come.
Well, that's not always how many cities do you need that are uninhabited? Right? How many cities do you need with like four residents and maybe a business or like one major business? We are focusing on doing the business development side too. So that we bring in the great companies enterprises in use cases that will inspire, hopefully, right? The builders and the innovators to take inspiration from that and build something better and something new and something novel. For the most part, everything else has just been copy paste for the longest time, right? So it needs to be a one, two punch. It needs to be top down and bottom up. There hasn't been much bottom up, right? Grants and all this money flying around to fund things that come and go with the narrative cycles that come and go. And for the most part, if we're talking about cities, I mean, how many Las Vegas is doing it? There is a Las Vegas out there. You can attribute it to another ecosystem. How many more ecosystems need to be a Las Vegas? You need in New York. You need a Chicago. You need a Los Angeles. You need a London and a Paris and everything else. I'd like to look at us as kind of a city with different neighborhoods, come build the house that you want in the neighborhood that you want to be a part of.
Well, you talk about that, you know, we have everything we want. We have a friendly administration. We have a global opportunity that seems to be being adopted more and more at your sections around the world. You guys yourselves, I think, have done 1.4 billion in real world asset value on chain through all of your different partners, the Franklin Templeton's and Jonas Henderson and that kind of those folks. So to me, there's, you know, 1.4 trillion is not the market cap of Nvidia, but it's pretty damn good for something that was, you know, something that occurred on message boards 13 years ago and, you know, people really took on their own to build something from. So, you know, I would also argue stablecoins are starting to be one of one of those killer apps that just make a lot of sense to people. And I think we've seen obviously all the sort of up and down and but also the kind of consistent growth within the stablecoin industry. I know you guys are also involved in that too. But going back to my earlier point, if blockchain is doing itself favors, it doesn't want to be the subject of conversation, right?
It really wants to be just, you know, the power of a technology in the same way that the music industry ignored MP3 is, you know, when they were online buyer, but they couldn't when it was on the iTunes store. Right. And so I just wonder if we're just in that sort of awkward. Yeah, we're in that weird team exactly teenager puberty moment where like, but where that, but where that, but do you really still want to be that? Like, you know, there is in my opinion, there is one Bitcoin. There is only one Bitcoin. They'll never be another better Bitcoin, but there are different platforms and different use cases. And what they do is enable other things, right? Like, like regardless of your L wanted, regardless of the chain, it's not about the chain. It's about what the chain enables. It's what the chain allows. It's, and we have just, I think having been such a smaller industry or quite industry or or disregarded industry. We still have that chip on our shoulder where we have to make it about the tech all the time and talk about the tech all the time.
And now the world is just saying, no, we can use this for a lot of good stuff, but we're still saying, but what about us? What about us? Like, you know, there is that kind of push and pull. And I think it's a maturity thing. And I think with time, we'll grow into it in a proper way. It just, yes, it takes some time. We've been to the last two years of avalanche summit. We've met many founders who were building businesses on top of avalanche. And I do think there is a consistency that one, they get a tremendous amount of support from you guys. And the idea that you're really invested in helping them achieve their business goals. I think there is an idea that the community is pretty strong. You know, you don't really play into the sort of meme and trolling sort of talk that a lot of our industry does. You're, you're a little bit more walk the walk, I think, type people. So what do you think that someone who is building a business right now? And, you know, what's that thing that really pushes them over the edge to avalanche?
We did delve into the meme stuff for a while, but that's mostly community driven, right? So there's like this, this weird push and pull with crypto. And it's like, why aren't you supporting this and the other and everything under the song? That's the community. Like, people could do whatever they want. It's an open public permissionless network and they can build all that. What my team and what we focus on what we focused on from the beginning, and I tell people, and I think what separates us is that, you know, the best tech doesn't always win. At the end of the day, people work with people. And for as much as AI is replacing so many normal tasks on a daily basis, as much as blockchain can automate and digitize a lot of things. People work with people, people work with people they want to work with and who they trust. And I think whereas a lot of people in this industry have been fantastic partners up until the moment of headline and or launch and then they move on to the next headline because the perverse incentives have focused on that. And they do it differently. Like my team is judged 50% on what they bring in and what they win and 50% on the success of that thereafter.
So we continue to work with partners after they launch. We continue to connect them to other partners. My team is an extension of almost every other team that we work with on a daily basis. So if someone's launching something and they need to talk from an exchange, I'm talking to the exchange for them. If they need a stablecoin provider, we will connect them to whoever it is. If they need a wallet provider, we will connect them. It isn't kind of a come building in good luck. God bless and we'll see what happens. And that kind of stuff takes time, right? And those kind of projects and companies take time. I mean, you know, you just mentioned the one point something billion today in order to be ways, you know, we just brought two billion on in Japan for program. We're working with Mira asset in Japan and in Korea. We're working with next on Korea, right? For maple store universe, we're working with Konami in Japan, like also that person because those personal relationships matter, right? People work with people and what works in Japan doesn't work in Korea, doesn't work in Abu Dhabi, doesn't work in Turkey. Like we have local teams in different jurisdictions that know the language of the culture, the protocols, the things that matter more so than just the numbers.
Because if it all comes down to rough numbers, nobody really has that much of an edge. So I think that's where we've been different and we continue to to lean in on those guys that we want to work with. All right, John, I have two more questions for you and then I'll let you go. Number one is, you know, you can't be in this business and not see all the people who have really parallel path now crypto and AI. How does avalanche look at the opportunity, the agents, the opportunity, all the buzz going on around that and how blockchain should play a role? First and foremost, on a highlight, I think one of our one of our great partner companies in kite AI, they're launching their own avalanche. I want to think they go to Maynet and March, they're tokens out already. I think it's a couple hundred million or take number 80 or something in the 80s for market cap backed by PayPal and general catalyst. These are real builders in AI who are calculating the micro payments and the agentic payment space and they realize that they need their own chain for it. In a world where we know that AI is going to utilize blockchain rails for payments, you're going to need space for that.
You need that to be segregated. The liquidity on the C chain needs to be robust enough to facilitate all the payments that are happening on kite AI's chain or on other chains that they make launch. They might need more than one chain. So we're working with a lot of different people across a bunch of different AI use cases, supply chain automated payments, everything in between that trigger that again, right? I think the architecture matters and the rails matter and we give those people what they need. All right, my final question is, you know, we're sitting here when we're recording this Bitcoin 67 68,000 and obviously it was in the 120's. Anyone who's been in long enough you've been at I have a lunch over five years just knows there's ups and downs, but how do you personally manage the volatility of this business because I know, you know, people deal with very different ways. Now, you are from LA, I get that. To do look on a personal level, I have three little kids, I spend as much time as I can with them.
I think a lesson that I've taken and I think everybody in this industry needs to is to just unplug a little bit. Sometimes like you're not going to change anything in the moment, you know, have that family life that social life with that meaning outside of a screen and a number that comes and goes. We've been here before to your point like I've been here for over five years, then the space for like eight. This is not the first time it's not the last time. I think there's a lot of changes going on, but I think we've always seen collectively whenever we have these bare markets or, you know, peak flood situations where we're like it's over. From that, the real stuff emerges, you know, we saw DeFi emerge, we saw a lot of other things emerge last time. I think we're at the cusp of stable coins taking off or at the cusp of regulatory clarity that will allow everybody to be at least on some level playing field going forward. There's tons of capital waiting on the sidelines waiting to just get in to investments and use cases once they know where the line is drawn right when I talk to institutions and enterprises and everyone in between.
The one thing they always say is we want to do this, we want to do this yesterday, but we can't start something, even if it's super conservative. Knowing that one day and then there's no line and that line can be drawn and we can be on the wrong side of it. So once we at least know where the line is, you know, I think John, we said this a few years ago and got skewered for and I said the same thing. This industry used to always be anti regulation and then anti bad regulation, I think at some point and we're all working almost there now where any regulation is better than none. Because at least you know where that line is and what you can and can't do and then we can incrementally build upon that and get better. Look, the crypto native people get mad at me, probably for saying that, but that doesn't affect the one thing that I think is critical here, which is Bitcoin, Bitcoin is what it is and it'll never change. But for everybody else that's building companies, businesses, use cases, innovating, they need clarity and they need the space to run. And I think we're almost there.
All right, John. Thank you for the time today. It was great seeing you. Congrats on all the sort of updates you guys have made an avalanche. We look forward to keeping track. Appreciate it. Good being with you.
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