Joe Pulizzi on Diversified Content Marketing (THROWBACK)
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About this episode
Living in a world run by content marketing, it is time we start looking at more diversified, different, and arguably better ways to solve the problem at hand than just offering a service. This week, episode 158 of The Digital Agency Growth Podcast is about diversified content marketing!
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In this episode of The Digital Agency Growth Podcast, Joe Pulizzi shares the importance of diversifying your product portfolio and actionable steps you can take right now to build a roadmap towards these launches that are in alignment with where your business is.
Joe Pulizzi is the founder of multiple startups, including content creator education site, The Tilt, and is the best-selling author of seven books, including Content Inc. and Epic Content Marketing, which was named a “Must-Read Business Book” by Fortune Magazine. Joe is best known for his work in content marketing, first using the term in 2001, then launching Content Marketing Institute and the Content Marketing World event. In 2014, he received the "Lifetime Achievement Award" by the Content Council. He successfully exited CMI in 2016 and consequently wrote an award-winning mystery novel, The Will to Die.
In this episode, Joe and Dan discuss the following:
- Deconstructing what it takes to run an agency and exploring more diversified ways to solve problems with the new technology at hand.
- Goal setting and getting into the routine of reviewing them on a daily basis to keep them in alignment.
- Becoming the best at one thing vs. diversifying your offering.
- How you can still have a diverse offering while also being the leading expert in a specific niche.
- Starting with one thing and building upon it as you learn, launching as you go.
Thank you for listening! If you enjoyed this episode, please take a moment to follow, rate and review the podcast and tell me your key takeaways!
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