Jacob Eiting - CEO of RevenueCat: Extreme dogfooding

Jacob Eiting, CEO of RevenueCat, joins us to discuss mobile developers and how they're different, RevenueCat's recent acquisition of Dipsea - and how it helps them dogfood.

We also go hard on content - something RevenueCat is great at.

We also talk about charisma in founders (but don't worry neither of us said rizz)

This was especially fun because I actually used RevenueCat way before I started this show. 

We discuss:

• How RevenueCat simplifies in-app subscriptions and why mobile monetization is more complex than it appears.
• Making developers feel like heroes instead of struggling with tedious implementation.
• RevenueCat’s acquisition of Dipsea—a customer with over 100,000 subscribers—and how it benefits both companies.
• The advantages of operating an app at scale to better test and iterate on new RevenueCat features.
• How in-app subscription businesses differ from traditional SaaS in terms of pricing, churn, and optimization.
• The importance of content marketing and transparency in building trust with developers.
• The role of personality and authenticity in developer-first marketing.
• The long-term vision for RevenueCat and how they plan to expand beyond their core subscription infrastructure.

This episode is brought to you by WorkOS. If you're thinking about selling to enterprise customers, WorkOS can help you add enterprise features like Single Sign On and audit logs. https://workos.com/

Links:

• Jacob Eiting (https://x.com/jeiting)
• RevenueCat (https://www.revenuecat.com/)
• Dipsea (https://www.dipseastories.com/)