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About this episode
AI is starting to decide which hotels travelers see — and what it says about your property may not even be right.
Michael Bennett, CEO of Cendyn, and Nicki Graham, CMO, join me on No Vacancy to talk about what happens when travelers start asking ChatGPT, Gemini and other AI tools where they should stay — and the information those tools return doesn't match what the hotel actually wants people to know.
That's the drift problem. AI pulls from multiple sources, and once the wrong information starts showing up, hotels risk losing bookings or disappointing guests who arrive expecting something the property never promised.
The opportunity here is bigger than simply fixing bad information. Hotels need to think differently about content, visibility and direct booking as search becomes more conversational.
See why Michael and Nicki believe hoteliers need to take control of their story now, before AI-driven hotel search really takes off.
Want the weekly roundup of news, videos, and what you might've missed from #NoVacancyNews? Text HOTEL to 66866.
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