Influencer brand trips are a thing of the past
Get every episode summarized
Each time Big Business with Brittney Saunders publishes, we email you a written briefing from the transcript — the topics, who appeared, and any specific claims, with the ad reads skipped.
Email me new episodesFree for 3 shows. No card needed.
About this episode
Britt has been dragged straight into the studio fresh off the Fayt 8 brand trip to give you the full lowdown. Once upon a time, influencer brand trips were the big marketing play, but those days are fading fast. We’ve entered a new era: the era of the customer.
In today’s episode, Britt breaks down how people really feel about seeing influencers flown around the world, why brands should shift their focus towards celebrating and rewarding their customers instead, and how the return on investment from this approach is not only powerful, but truly priceless.
LINKS
Follow Britt on:
- Instagram - @brittney_saunders
- Instagram - @bigbusiness_podcast
- TikTok - @brittney_saunders
- YouTube - Brittney Saunders - Fayt The Label
- Check out FAYT The Label HERE.
- Purchase my book "Just Getting Started" HERE
CREDITS
Host: Brittney Saunders.
Senior Producer: Xander Cross
Managing Producer: Elle Beattie
Find more great podcasts like this at novapodcasts.com.au and follow Nova Podcast's Instagram @novapodcastsofficial
See omnystudio.com/listener for privacy information.
Get every episode summarized
Each time Big Business with Brittney Saunders publishes, we email you a written briefing from the transcript — the topics, who appeared, and any specific claims, with the ad reads skipped.
Email me new episodesFree for 3 shows. No card needed.
Hosts & guests
No transcript yet
This episode has not been transcribed. Request it and it moves to the front of the queue.
More episodes
More from Big Business with Brittney Saunders
How 'Haus of Dizzy' ended up on Ru Paul's Drag Race | Show Us Your Side Hustle
Big Business with Brittney Saunders
Does Fayt throw out returned items?
Big Business with Brittney Saunders
This is how you DOMINATE in a workplace!
Big Business with Brittney Saunders
Why is everybody obsessed with Matcha? | Show Us Your Side Hustle
Big Business with Brittney Saunders