How TUNE Marketing Aligns With Sales for Lead Mgmt and Conversion 5 Minute Podcast

 

Jonah-kai, was the Senior Director of Marketing at TUNE, when this interview was taken.  Hew is a proven leader with 15 years of experience creating content, building marketing programs and leading highly-functional teams.  He is now head of marketing Algorithmia

His experience encompasses Product Marketing, Online Marketing, Marketing Strategy, and Content Strategy for B2B focused companies. Follow Jonah-kai on Twitter

This is a five-minute extract from the longer program: 

Marketing Operations 2.0: How One Company is Managing the Next Generation of Martech Stacks

Join us as Jonah-kai, answers some GREAT questions: Here are just a few:

• How do we get better at driving campaigns that focus on target accounts?
• How do we get better at working regionally in accounts to focus on that?
• How do we get better at measuring those things so that everything we do drives around a strategy that drives performance?
• Where are you putting focus in building systems that can directly track marketing's effectiveness and impact on the sales pipeline?
• What cadence do you use to make adjustments?
• How often are you looking at those results?
• How often are you making changes to your execution?

Read the transcript of this episode on the Heinz Marketing Blog

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Sales Pipeline Radio is hosted by Matt Heinz of Heinz Marketing which is a program on the Funnel Radio Channel.  Heinz Marketing is the sponsor of Sales Pipeline Radio.