How To Turn Natural Talent Into Real Income | Lewis Howes

0:00Few things are as uplifting as the greatest moments in sports, and nothing brings us together quite like Team USA at the Olympic Winter Games. From NBC Universal's iconic storytelling to the innovative technology across Xfinity and Peacock, Comcast brings the Olympic Games home to America, sharing every moment with millions. When Team USA steps onto the world stage, we're not just watching. We're cheering together. This winter, we're all on the same team. Comcast, proud partner of Team USA. Hi, my name is Lewis Howes and welcome to the Daily Motivation Show. What's the next step after identifying your value? You want to be thinking about the skills that can make you more money. And again, in the beginning, I had an assessment of my skills, but I didn't know how to monetize them. And I thought I really needed to learn how to develop different skills where I could maximize the original skills I had, good with people,

1:06curious, courageous, willing to fail. Like those skills I had, but I needed some other skills to marry them with, to partner them with, that could actually help me make money. So early on, I read a book called The Four Hour Work Week and it was teaching a lot about how to build an online business. This was in 2008 and 2009 when I read this. It was actually Christmas of 2007, but I started kind of researching more in 2008, 2009. At that time, I was learning from a lot of these thought leaders about copyrighting. They were like, if you want to sell, if you want to make money, you need to be able to sell. And you can sell through the spoken word or the written word. And at the time, I didn't know how to do either. I could type, but I didn't know how to communicate, right? All I did was ask questions. I didn't know how to sell myself. And so I was, I was afraid to speak in public still. I had courage to try things, but that's something that helped me back. And so there were two things I did. I started studying copyrighting

2:09like a maniac. I started reading copyrighting blogs, teaching about headlines, teaching about hooks, intros, you know, but more from marketing standpoint, not from school, you know, five-page essay structure standpoint. Like, how do you persuade someone to buy? And that became a fascination of mine is learning persuasion, reading the book, influenced by Robert Chaudini, and reading all these books and blogs about copyrighting and persuasion, gave me skills by practicing it. I was writing then almost weekly newsletters, blogs. I was creating landing pages for webinars. I was trying all these things to see what would work. And through that repetition and through the study of copywriting, that became a super power of mine, you know, building an email list, getting people to buy products and courses and coaching from me,

3:09getting them by books, whatever it might be. And so I learned that you don't have to be good on camera to make money, but you do need to learn to develop these other skills. So that was one skill was the written word. Then I also realized that a big fear of mine was speaking in front of other people. And I didn't want that to hold me back anymore. So I started going to toast masters every single week for a year to learn public speaking. And this gave me more skills, more tools that increased my value, right? So I had original value based on assessment and what other people told me. Then I saw where I was deficient in my skills. That if I really want to make money, I need to grow and expand my value. So copywriting was one thing, just consuming more knowledge. So I had knowledge and information was another learning how to do public speaking was another. Then I started creating webinars and doing online presentations, the more confidence I got. I started doing these weekly webinars, teaching what I was learning. So it was just like practice rep practice rep. Let me see

4:12what's working or people responding to this. And those practice reps gave me more confidence based on the feedback I was getting right people like wow, that was really helpful. You know, do you have any more information? I was like yes, I do. So it was okay, let me learn, develop new skills. Let me practice. And now I'm expanding and growing my value internally and externally. And I was building an audience in that in that in that process. And another skill that I was expanding on was just learning the value of building a personal plant, making content, doing photography, doing videos, you know, doing social media back in 2009. It's kind of the early days of personal branding on the internet. And there's something I was leaning into even that I didn't know what I was doing. But all these things, it's like marrying the innate skills that I had with developing money making skills. And then fusing them together and saying, okay, now how can I really make money? And that's where the school greatness eventually was born from was like, okay,

5:13I had years of these reps from learning these new skills. And now let me watch this show as well. And I was already making millions doing online courses, coaching, membership sites events, books, retreats, all these different things before the school greatness, through these repetitions, the repetitions of building and growing my value. And I think that's a lot of times people are so afraid to try something new or they'll just learn a skill but they won't apply this skill because they don't want to fail. I have a brand new book called Make Money Easy. And if you're looking to create more financial freedom in your life, you want abundance in your life and you want to stop making money hard in your life, but you want to make it easier, you want to make it flow, you want to feel abundant, then make sure to go to MakeMoneyEasyBook.com right now

6:17and get yourself a copy. I really think this is going to help you transform your relationship with money this moment moving forward. We have some big guests and content coming up. Make sure you're following and stay tuned to this episode of the Daily Motivation Show. Thank you so much for listening to today's episode of the Daily Motivation and I hope you have an amazing rest of your day. If you enjoyed this episode, make sure to click the link in the description that will take you to the full episode of our main podcast on the School of Greatness. And if you are loving the Daily Motivation, please follow us over on Apple Podcasts and Spotify and leave us a review over on Apple Podcasts right now. And if you want more exclusive content and ad-free listening experience, make sure to subscribe to our Greatness Plus channel on Apple Podcasts right now. And if you want to get even more inspiration from our world-class guests and learn how to improve your life and take it to the next level, then make sure to sign up for the

7:20Greatness newsletter and get it delivered right to your inbox over at greatness.com slash newsletter. Again, have an amazing day and I'll see you tomorrow with another episode of the Daily Motivation Show. Few things are as uplifting as the greatest moments in sports. And nothing brings us together quite like Team USA at the Olympic Winter Games. From NBC Universal's iconic storytelling to the innovative technology across Exfinity and Peacock, Comcast brings the Olympic Games home to America, sharing every moment with millions. When Team USA steps onto the world stage, we're not just watching. We're cheering together. This winter, we're all on the same team. Comcast, Proud Partner of Team USA.