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businessAug 18, 202525:10pending

How can Marketing lead AI transformation

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About this episode

Marketing teams struggle with AI implementation despite widespread availability. David Rabin, CMO at Lenovo Solutions & Services Group, explains how enterprises can move beyond experimentation to scalable AI adoption. The discussion covers three critical implementation barriers: calculating ROI on untested processes, organizing enterprise data for AI consumption, and developing internal AI deployment capabilities across marketing and IT teams.

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How can Marketing lead AI transformation

MarTech Podcast ™ // Marketing + Technology = Business Growth

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