
How can Marketing lead AI transformation
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About this episode
Marketing teams struggle with AI implementation despite widespread availability. David Rabin, CMO at Lenovo Solutions & Services Group, explains how enterprises can move beyond experimentation to scalable AI adoption. The discussion covers three critical implementation barriers: calculating ROI on untested processes, organizing enterprise data for AI consumption, and developing internal AI deployment capabilities across marketing and IT teams.
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Each time MarTech Podcast ™ // Marketing + Technology = Business Growth publishes, we email you a written briefing from the transcript — the topics, who appeared, and any specific claims, with the ad reads skipped.
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