How Bajaj's service-first approach is working out for it in the EV market

According to latest numbers, Ola Electric, the leader of two-wheeler EVs in India, is losing market share—from 40 per cent in July to just 29 per cent in September. Bajaj Auto, meanwhile, has gained the most market share. It started with just a 4% share in April and now it has gone up to 11%. 

Ola Electric maybe doing much better with more than 250,000 scooters sold so far but the discontent regarding its after sales services is getting louder. Bajaj, on the other hand, has had a more sustainable growth trajectory and it has a lot to do with its service first approach. 

Plus, there’s one more thing that Bajaj has going for it that Ola Electric doesn't—the power of nostalgia. In 2020, it brought out its iconic Chetak scooter out of an early retirement in an all-new, high-tech, electric avatar.

How far can nostalgia and focus on service take Bajaj in the two-wheeler EV market?

Tune in.

(With script inputs from Diksha Munjal)

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