How Asheville Shapes This Embassy Suites

A major hotel brand doesn't need to make every property feel the same.

I toured the Embassy Suites Downtown Asheville with Jack Benton, Area Director of Sales & Marketing, and this hotel takes plenty of inspiration from its surroundings. Appalachian textures, mountain-inspired design, open public spaces, meeting areas that connect naturally with the rest of the hotel and guest rooms with unobstructed views give the property a strong sense of #Asheville.

The hotel also packs in more than you might expect. Its 188 suites include flexible connecting-room configurations, its meeting spaces handle groups of up to 300 people, and the Michelin Guide recommends its rooftop restaurant.

What I really wanted to understand was how a major #HotelBrand creates this much individuality within a familiar flag. Jack explains how the hotel team worked with the brand to develop an experience that connects directly to Asheville and the surrounding mountains.

Take the tour and see how this #EmbassySuites uses design, location and the Asheville experience to give guests something much more specific than a standard branded hotel.

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