How Anton Derlyatka got over 150 million users on their feet through Sweatcoin

How much stubbornness does it take to build a user-base of 150 million users?

In our second episode, Co-founder and CEO of Sweatcoin, Anton Derlyatka, walks us through the key ingredients of ultra-high consumer growth. Sweatcoin has inspired more than 150 million people worldwide to move more via behavioral nudges and real-time incentives, and was the most downloaded health and fitness app globally in 2022.

We discuss the role of robust referral programs and tapping early into the influencer market, as well as the power of storytelling and the challenges of scaling up across borders and boundaries. This episode is a deep dive into the tools, strategies and persistance that founders need in order to build large and loyal consumer bases.

👓Learn more about EUROPE BUILDS: https://byborrn.substack.com/p/does-europe-build-real-innovation

🏃Read about how Anton Derlyatka built an app converting your steps into currency: https://www.maddyness.com/uk/2022/01/06/meet-sweatcoin-the-app-converting-your-steps-into-currency/