How AI Podcasting Can Boost Revenue

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1:00That's three times points for touching down in new cities or revisiting places that keep calling you back. Learn more and apply for the Amet's gold card today at AmericanExpress.com slash Explore-Gold. Terms apply. If you want to get access to this episode and my next 30 episodes all ad-free, so there'll be no ads on them, go check out my podcast AI chat. You can go search for that on Spotify or Apple. It's AI chat. I'm going to post all of these news episodes and I'm also posting interviews. Like I just interviewed the CEO of Cohear. They raised over a billion dollars for their AI model talking about what they're going to be spending the money on and the direction of the AI industry along with all of this new stuff. So if you want to go check it out with no ads for free, it is AI chat. Hey guys, welcome back to the podcast. Today we are talking about podcasting as a side hustle. Yes, we're podcasting about podcasting. But this is going to be, there's a really a lot of opportunity right now, especially with AI podcasts. We're going to break that down for you today, especially going into Q4.

2:01Brands are spending a lot of money on ads and there's a lot of opportunity. And it's one of those markets that we believe is relatively untapped. So Jayden, why don't you break it down for us and how you're using AI to make podcasts. Okay. So the first thing that I wanted to say that's interesting is, will it, we'll just go full disclosure. This podcast in the last 30 days from automatic ad placement. So there's a lot of ways to monetize the podcast. We monetize it with our school community. You could get sponsors on your podcast. But then automatic ad placements are, you know, kind of like a low hanging fruit. If there's not an ad spot filled, it pulls in this podcast in the last 30 days has made about a thousand dollars from automatic ad placements. And we're about to go into Q4, which Q4 is typically about three X, what you would normally make. Presumably, they don't make three thousand dollars a month for Q, Q, four. This is just from us, you know, doing our own podcasts, talking about it. But one of the biggest opportunities that I believe that exists right now is in actually

3:03creating AI generated podcasts. Or if you really could like wanted to mass produce podcasts yourself, you probably could do this with a human voice, but I'll break down how I would recommend doing it with AI. And also the one other thing I wanted to mention is that this podcast, Jamie and I record for a one hour a week. So one hour a week and then it does, you know, a thousand dollars in ad revenue. So it's, you know, 500 bucks for that. But then there's a lot of different ways that I'm on it actually. Yeah, 500 each per month plus our school community, which you should definitely check out if you haven't yet. It's a great way to learn how to actually find the right hustle for you, what suits your personality traits best and then actually go for it and how to actually make money with different AI hustles. We have all kinds of different categories. So go check that out and we'd love to have you be a member. It's only $19 a month. We have over 1300 members of just a great community of like minded people. So let's go back to podcasting. Tell us about some of your different AI podcasts and how much they make.

4:05Okay. So scrolling through I have a network of over a hundred different podcasts and they're all different. I'll tell you one of them is like a fitness podcast that I just pulled up and the way that a lot of these work like the basic overview and there's a lot of strategies we have in the school community on how to do this. But the basic overview is I will go and create a podcast in an industry. So for example, this one's fitness. I will use AI to generate my goal and I don't always do this perfectly. Sometimes I create like a hundred episodes, but my goal would be to create 365 episodes high quality, right? So you go work with cloud to come up with a script and chat you BT you like it's not you don't just shotgun it and hope it works well. I usually do some research to find really good topics. That's all in school community. And then I have prompts to help write high quality scripts. Go look at other popular podcasts. I'm sure you can figure out how to make this high quality. Once you get the quality nailed down, then you try to scale it. So I do either a hundred or 365. Sometimes I phase it. So I'll do a hundred first. I'll take those episodes and I will schedule one a day for the next year.

5:08And then after a year, you have two options. One is you literally just get us a tool, which I built, which takes my oldest episode from a year ago and reposts it one year later. And honestly, for most people, if they really enjoy your content, they're not going to remember what if it's evergreen content. So it's like how to an informational, not news related. This wouldn't work with our podcast or news related. But if it's evergreen content like fitness, right? It's fitness strategies, fitness mindset, anything like that. You post it one year later. And most people still like the content one year later. And if you want to spice it up, you can add it. You can sprinkle in a handful of new ones. So it kind of is at a different balance, even if you created like 50 new ones, then there's like a sprinkle of new ones and kind of old ones and it all is basically the same. So, but basically I say this to say you can maintain this or make it completely passive. So that's how I'd recommend doing one podcast. Cold up a fitness podcast here that I have and it's generated $46 in the last month. It had about 2000 views in the last month.

6:10So for 2000 views, it generated $46. And I have the way I'll typically do it is I'll pick like one specific industry. So like fitness, for example, I'll create 10 different podcasts with 10 different names. And I'll just take the 365 episodes or 100 episodes and I'll just post them in a random order on them all. So it's like no show is posting the same episode on the same day. And it's not usually it's never usually the same listener listening to multiple podcasts. It's just people might search for a different keyword and find that podcast and that's the podcast that they like to listen to. For me, it does a couple things. One is that but two is I don't have to generate. I don't have to regenerate like I can take one episode and get like 10 uses out of it. So that is a strategy for AI generated podcasting. This one is making $40 a month. I have 10 different fitness ones and then I have a whole bunch of different industries. So there's fitness, there's health, there's history. There's literally an unlimited amount of listeners in the history. niche guys. I'm serious.

7:11I'm not even worried anyone will compete with me there because there is just like a billion people on the planet that want to listen to history podcasts apparently. So it's just an unlimited amount of goldmine there. So yeah, there's a lot of different things. I have a network and they all generate a lot of revenue. And this is one of the best times get started on this. I was recently telling everyone in our school community they got the early scoop on it. But revenue is about to go up in the fourth quarter this year. So yeah, but Jamie, if you're going to do the side hustle, what would the questions? Yeah, I said probably talk about this before. What would the questions be that you would have on this? Yeah, I mean, I guess like as far as the voice generation, well scripting and voice generation, I went to biggest. What would you suggest for having like a natural sounding script? And then what types of tools are you using for the voice generation? Do you care how robotic it sounds? Or is it just like if volume or like how do you balance volume and quality? I guess that's the question. I say go max on quality because it's already AI generated. So like if I was if I was anymore, if I had any more time in the day, I would either hire

8:17someone to voice them myself or voice them myself. And I probably actually will do that for some of these shows. Once I grew them enough, which is where they're making enough money, I'll probably actually hire people to start taking over some of these shows, especially because I don't really feel I don't really want to sell ad spots to actual companies on these as much unless it's a real person because you know, I'd have to go like AI generated with this voice. And anyways, it just feels it feels less authentic. So my my first step actually and this isn't going to be for everybody, but for, but I guess I'll just say this to illustrate the point that quality is really important. My first step would be to like get reach. So now I'm getting thousands of downloads and get revenue. Okay, it's making money. And then I would probably switch to getting a real person to run this network because remember, it's not just one show. I have like 10 shows and some of my shows make eight like some of my completely AI generated shows make $800 a month. And that's also I wanted to share like our podcast revenue with everyone at the beginning because this show, yeah, might make like whatever like $1,000 in the last month, but I have

9:18like literal AI generated podcasts that need no effort from me. I had my studio manager build them and scheduled them and set them up. I literally didn't do anything. And some of those individual shows are making $800 a month completely a generated. So and I wouldn't say that that's a dig on having a real person voice it. I think it's all just about finding the right algorithm and the right content fit. And so for me, what I'll do is some of these will be AI and once they get big enough and they make enough money, I'm going to hire like a real person to like have a face to the podcast and a real voice and like it seems really, really authentic. I think that's how you can you'll really scale them in the future. I only bring that up to say that quality is really important to people. And if you're on 11 labs, you need to use V3. It's the highest quality and it's the most expensive tier. But I mean, I basically think it's non-negotiable because nobody wants to listen to a podcast that is, you know, completely scripted by AI. I mean, that's a completely different thing. You need to make your script high quality. They don't want to listen to something that's like scripted by AI and it's like a bad AI voice. Like it just make this this not like an arbitrage opportunity where you're like hacking

10:20an algorithm or you're like figuring out a way to extract scam money. Like make a quality product. The people enjoy listening to and they get value out of so make it as high quality as possible. And like I mentioned, one episode could go to 10 different shows. And in a year, you can repeat that same episode. So like make it the highest quality piece of content. And that's why I eventually I'll lean towards human voices because with that same strategy, a human voice makes it even better. Even if it sounds exactly identical, what's some no knock on AI, even if it sounded identical, but just to know it was a real human talking, I think there is going to be an intrinsic value to that. So anyways, there's a lot of ways to there's a lot of ways to cook it. But at the end of the day, it's a huge opportunity for evergreen content. I would say like the news stuff, which is what I do day to day is annoying. And I get sick of it because it's refreshed. It's like, oh, you're only as good as your latest episode. But when you did this evergreen content, like history, it's just good forever. That same history episode could be listened to for 20 years. I love that. Yeah. Thanks for man. There's a lot of gold nuggets in this episode. If you're listening, that should give you a little bit of taste of what our school

11:22community is like. But I totally agree. I do think there is a window of opportunity here, I think as time goes on, they'll be, you know, even Spotify just recently, sorry, Apple music recently just allowed video podcasts because I think there's a little bit more authenticity there with the video. It's like harder to to fake. So I do think eventually this hustle may slow down. Who knows really? But there's definitely a window of opportunity right now. And you should. And I would say out yet 100% agree. Also I would say beyond just slow down, like think of it as a transition. Like if you really had a podcast that is because my goal with all of these shows is they should all be making $1,000 a month in ad revenue. And so my goal would be grow them. And if for some reason you feel like that window of opportunity is closing or whatever, just get a real human to now come in and take over the podcast and then and like record the video, whatever. Now, and then I think that the podcast should be able to scale way beyond that. And you can get bring on brand sponsors who will pay way more.

12:23But it's like a real person really recommending the product, really talking about it. So that's like the way I would say to transition. Even if that means yourself, like if you love a topic and you make a podcast about a topic, it gets really big with AI, you know, you could just go over and take it over. But something you love talking about and you could, you know, make 20 or 30 grand a month doing that, you might as well, you know, it's a good thing to move into. That sounds pretty good to me. 20 to 30 grand a month. Let's go. Well, hey, thanks for listening to this episode. If you guys got any value out of it, we'd really appreciate a rating or a view. We're trying to get to 200 and we're getting close. So if you could do that, that would be amazing. And don't forget to check out the AI Hustle School community. We'd love to have you be a member. Thanks for listening and we'll see you next time.