How a ‘Day 1 Mentality’ Wins in B2B Sales and Marketing
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About this episode
This week's show is entitled, "How a ‘Day 1 Mentality’ Wins in B2B Sales and Marketing" and my guest is Rishi Dave, Expert Partner at Bain & Co.
Tune in to hear more about:
- The Day One mentality of B2B buying
- Building credibility and attention with decision makers before they're ready to buy
- How do RFPs play into the Day One mentality, and should we even be using them?
- The impact and importance of communities given specific data
Listen now, watch the video, and/or read the transcript on the Heinz Marketing blog (search "Rishi Dave"). I interview the best and brightest minds in sales and Marketing. If you would like to be a guest on Sales Pipeline Radio send an email to [email protected].
Get every episode summarized
Each time Sales Pipeline Radio publishes, we email you a written briefing from the transcript — the topics, who appeared, and any specific claims, with the ad reads skipped.
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