How a Brewer Turned Passion into Profit and Built Wisconsin’s Most Creative Craft Brand
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About this episode
Grant Pauly, founder of 3 Sheeps Brewing, shares a story that starts in his family’s concrete business and takes a bold turn into beer – after a handshake deal at a local brewpub launched what’s now a thriving, award-winning brewery known for creativity and craftsmanship.
He built 3 Sheeps Brewing from the ground up, balancing passion with practicality, and along the way learned how to build a brand that stands out in a crowded market, manage supplier relationships the right way, let customer demand drive innovation, and keep cash flow king while staying creative. He calls this creative twist 'one off of normal'.
In this episode, we explore:
(00:00) Barrel-aging beer explained
(04:13) How barrel aging enhances flavor
(07:41) Hops, prices and recipe stability
(11:27) Rebel Kent, a unique amber
(15:12) Crafting drinks for Wisconsin
(18:00) Boosting grocery store sales
(21:50) Why entrepreneurship takes grit
(23:06) Teamwork, challenges, and beer
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