Hotels Are Asking the Wrong Question at Check-In

Hotels are asking the wrong question at check-in — and Alliants just proved it.

🔑 Apple Wallet and Google Wallet keys at Resorts World Las Vegas are table stakes. Member Pass is the real play: loyalty recognition built into the digital key so repeat guests see their benefits the moment they arrive.

🎯 One customer captured additional guest names from 13,000 out of 20,000 check-ins. Hotels book one name. Alliants helps capture the whole group — the difference between selling one spa package and five World Cup packages.

❓ Nobody's asking "What's bringing you to town?" They should be. Tristan Gadsby, CEO, Alberto Santana, Chief Revenue Officer, and Andrew Pirret, SVP Customer Experience at Alliants, explained how the check-in moved to pre-arrival (#NoVacancyNews) — where you can actually tailor the stay and learn why someone came.

💰 Golf packages going to people who haven't golfed since junior high. Hotels finally have the data to ask the right questions.

From HITEC. Visit alliants.com or find them on LinkedIn.

Want the weekly roundup of news, videos, and what you might've missed from #NoVacancyNews? Text HOTEL to 66866.