He Lost Everything in 2008 and Built It All Back | Chris Prefontaine

0:00When you've got a job to do, Lowes knows how to help you keep it moving. My Lowes Pro Rewards members save more with member-volume discounts on eligible orders through a quote of $2,000 or more. Plus, save time with job site delivery and select purchases. Not a member? Join for free today. Exclusions, more terms, and restrictions apply. Can't be combined with any other discount, including but not limited to contract and or special price loyalty programs subject to terms and conditions. Details at Lowes.com slash terms. Subject to change. You've never been one to settle. Stand down or stand still. You're a lifelong learner. Energized by excellence. There's a fire inside you. You can't ignore. You've got competition to outrun, momentum to build on, and your own high standards to meet. Stop now? Not a chance. At Capella University, we help you catch what you're chasing because you've always had the drive. Now, go earn the degree. Capella University. What can't you do? Visit Capella.edu to learn more.

1:00Real quick, if any of these sound familiar, there's something you can do right now. Craving something sweet after every meal, hungry again, an hour after you eat. Weight won't budge, no matter how disciplined you are. These are all signs that your body isn't producing enough GLP1. The hormone that keeps you full and supports weight loss. The good news? Bioma GLP1 booster helps you increase its natural production. So you can quiet the food noise and enjoy smoother weight management when following a healthy lifestyle. Visit bioma.health slash GLP1 and use code podcast to get 15% off. So when I crashed, I was single, no family, no kids. So I was able to kind of just throw my hands in the air and say, okay, I'm starting over. My home went to foreclosure. The repo man literally took my car. I want to cry because I think I sold it for two, three. The house now is probably, you know, nine, ten million, you know, crazy. It's on the harbor in Newport, Rhode Island. You can't find that. So good lesson, good expensive lesson. Then I went to one better department though. One better department, 970 some odd square feet. That was a humbling experience. The department was dog stains everywhere.

2:01Like it was nasty. It was my wife's a dish. Like we got to restock. She said, we're just going to stay at six months. We stayed there six years in rebuild time. And that was one of the best things we ever did. That is up everybody at the Moore show. What is going on family? We have a hell of a guest with us today. This man, very similar to me, went through the crash and got crashed. And so him and I relate to this. And now today, coming full circle, he is on the ink 5,000, three years of the row of the fastest growing companies. Chris pre-fantane is with us. How are you, bud? Hey, I'm awesome. I'm awesome. I do remember that tie for you and I. I saw this kind of account. I'm like, this is awesome. We can talk about stories. Oh, yeah. And there are plenty. That's your right here. That was the, you know, that one is. So those are the good ones.

3:02Unfortunately, that's how we're learning, right? Unfortunately, we have to go through those battles and those wars. And sometimes not come out victorious, but that actually helps us to your point, right? You now have three years running on one of the fastest growing companies in the US. Yeah, I mean, I, that's great. But the, but I think what's important is for you and I to dig in like we do and help the people do that, right? So I think we're in like 82 markets right now actually doing deals with people, real people, real doing deals, not trying to sell a bunch of junk. Well, that's what separates you, me and those is actually doing deals. I mean, nowadays is an epidemic of the people that sell, but don't do the thing they sell. It's crazy. I had a guy in my show, actually not too long ago and we talked after the show and he said, because I have zero desire or, or, or, or need to help anyone after I sell these guys

4:03a great marketer. Before we dive in, I want to talk to you about LFS capital. If you're looking to build passive income through multifamily real estate, LFS gives you access to exclusive apartment investments that aren't available to the public. If you want to diversify beyond stocks and create real cash flow, visit LFS capital .com to learn more and to get on the investor list. I personally invest with LFS capital and they have been incredible to work with. Their team is top notch. I get passive cash flow distributions to my bank account every month and I'm always in the loop with what's happening with the apartments I'm invested in. The best thing is I don't have to worry about managing tenants or dealing with repairs. The team of LFS handles absolutely everything and my income is 100% passive. And that's just the way I like it. So if you want to build wealth and passive income without all the work and additional risk, visit LFS.com. Now let's get to the show. Yeah. He doesn't do anything after it. I'm like, man, oh man, that's awful. I have millions in product.

5:04So we probably suck at that, but we're good at doing deals, right? So I got to find a way to marry that someday. But right, for now, we just do the right thing. So talk about the deals that you're currently doing. Yeah. So we do. It's unique because when we bring some of our into our community into the family, we have a revshear model with them. And that can last from 18 months to 36 months. But while they're in that 18 to 36 months, they will consummate a deal. Let's say it's a terms deal and a financing and let's say it's a five year deal. We're tied to help them with that deal. Even though they're not in the community, maybe in four years, they could be. They might not be. But we're tied to that deal. And so oftentimes we'll get calls. My son will get calls saying, hey, what cash and elk, can you help me? And this is like three, four, five, six years later. That's really cool because to your point earlier, like these deals, all these terms deals we do, they're not the same ever. Right. Right. So they go to cash and they're like, ah, I did the beginning, but I don't know how to do this. And so we help them cash out and get to the juicy check.

6:06So that's what I mean by by doing deals. And we have an interest because we're revshearing with them, you know? Yeah, that when the values aligned, when everyone wants the same thing, it really can move the ball a lot further faster. Yeah. And everyone's fighting the same fight. Now are these all just creative finance deals typically? Yeah, typically. And I say that to your question because sometimes some of you will bring like, we have a woman that when she met us just did mobile home parks. Sure. So she said, oh, this is cool. We'll call free and clear mobile home parks that have no mortgage and I can creatively structure deals. So, you know, we'll do niches like that. But by and large, it's going to be all creative real estate deals and non-conventional by and large. Yeah. What do you see to be, you know, nowadays I'm, I was just actually in a room called the boardroom has about 300 or so very large investors, right? Not for the newbie at all. Yeah. Things that keeps getting brought up is, is like unclean title, right?

7:09You know, deals that just are so hairy and, you know, people are buying percentages of the asset and that kind of stuff. Do you come across a lot of that these days? We have not. No, I have not. But maybe because we're hunting in different areas too, like, well, we'll kind of fish in the pond of free and clear, for example, I mentioned earlier, or we'll fish in different ponds. And maybe that's not why we'll come up with that. We don't usually advertise or pull lists of necessarily problem properties. We will run into them, but not like it's prevalent. Yeah. Yeah. So, why do you stick to free and clear for, I mean, the obvious reason right now you don't have leans and, you know, banks, etc. But, you know, historically speaking, the education space would lean into, hey, you want to go solve a problem for the homeowner, right? So after the people that have problems, so you can add value to the homeowner, you're almost saying opposite. Let's go find the homes that are free and clear. Why? I do say I'll backtrack good question here and then I'll answer that because I tell people

8:11two things. One, what you said was solving a problem or two, in which case free and clear hits this, we're helping them accomplish a goal the market can't so far. So example, and then I'll tell you about the why I love them so much financially too. So we will structure on a financing on those. Great example of the market couldn't help is the building I bought. Louis bought my building and put all my companies in it back in the 18 and he said, Chris, he points out the window, busy street, BJ's across the street, like this is a travel road. He has a four by eight science says for sale by owner, owner financing and he said, Chris, they don't get it. They're bringing me offers like realtors, bringing me offers, full price cash. He said, I don't want it. A state plan reasons and tax plan reasons, I don't want it. I know. We'll sell on a financing. So that's a great example of, yeah, I solved something but it's really helping them accomplish a goal the market didn't because they're a problem. The guy in this guy was in stress, he was like one of the largest owners of land on this island we live on. So why else I like him is usually those free and clear owners, Justin, as you can imagine,

9:15are like great to deal with. They're not financially stressed. They were presumably pulled my out of their property, right? And the more, number two, they usually want their price and I'm okay with that if I get a long term because 99% of these are done with principal only monthly payments. So picture that is like a recession hedge. I'll call it. I'm not going to improve, but nice hedge. And without three pay days, when I go out and find, I'll give you three quick metrics. When I go out and help a student find a home that's $200,000 or more, any asset that's free and clear, $200,000 or more, four year term or more. That's not hard to get. And $1,000 monthly payment or higher, I got a six figure deal with my three pay days over four years. So that's pretty cool. That's why I love the free and clear. One of my favorite is that walk us through that math again. You get a six figure pay day. If what over 200,000 go through that and then walk us through the math of how you deal on it. Yeah, I'll give you an exact deal on it too. So it's over 200 grand purchase price. Anything high?

10:15A monthly payments of 1,000 or more. I'm rounding up. Actually, you can be a little cheaper. Those are principal payments and then four year term or longer because along the term if I'm getting principal loving it, right? Mm-hmm. Okay. So we bought a house. Most of the time when we do these deal labs here in my office in a little workshop, people blown away because they're conventional real estate people and they go, wait a minute. So you got a house. I'm going to give you an example. We bought this house for 183.9 and we pulled like 120, 130 grand out of it over the course of the term. Of course, right? PSL works. The buyer who needs time, he's not glorified renters. He's a truly buyer's at need time. We want them to get to the finish line. They come in with an honorary fundable. So that's payday one. Call it. That house call it 23 grand. Payday two is the delta between when I'm paying the owner on that house, it was 973 bucks, I think. And I was putting the person there in a rent-owned short term originally until he had some life stuff at 1,500 a month. Well, that delta is my payday two. Payday three is what? The full principal paydown of the 973 every month.

11:18And this deal went from four to five to a six year deal. And you mark up, of course, that I did. But the principal paydown is the killer. That's a lot of money per year. That's why I love those. And you get to, that's why you get to six figures and almost every one of these. Yeah. Because even if you're, your principal, let's call it a thousand, right? Just a, yeah. You have $12,000 a year times four, right? So you're talking about $48,000 just there. Let alone the down payment. Let alone the margin. You're not going to be able to be between your monthly payments. And then you have an appreciation, right? And so you're running a four year site, they wish. Yeah, it's great. So, and again, I like dealing with that sell too. Usually intelligent, usually financially set up well. They love doing deals, frankly. And then are you, how much is a markup, right? Do you actually project the four year assessed value? You'd say, okay, it's going to increase by two to five percent every single year. We're going to sell it to you at this, Mr. Byer, 10% down payment. How do you find that number? Yeah, I really ask this one because there's no set things.

12:18It's a little great. If I'm, I don't want to say still in the property. If I'm buying the property right, I obviously will have a lot more room. If I'm buying it, even Mark, and I'm going to be up in five, 10% markup either way, because I'm offering it in the terms. Of course, seller phone is true. Yeah. No one else is. Yeah. I mean, again, you may not be solving a problem in the classic definition of it. For the seller, but you're being flexible, you're being amicable, you're being easy to work with, right? And a lot of times that actually carries just as much weight as like actually solving a big problem, right? They're real. Yeah. And then by the way, you're, you actually are solving a big problem on the other side of it. When you go sell that off to someone who can't go to the bank, they can't go to bank in America, they can't get the loan. And or if they did, it would be totally egregious and like they just shouldn't, you're actually solving a rather big problem for buyers, especially in today's economy. Yeah. I said recently, one of our little deal labs, I said, you guys are affecting, like I call

13:18it healthy, healthy real estate, because you're affecting three lives, your own, great, but also the buyer in the cell, every transaction, three lines, minimum, minimum, because then in my opinion, I've seen it for over a decade, because we've been doing just terms deal since like 12 or 13. It's like generational. These buyers get in, they go, oh my gosh, I didn't think I could. They get emotional and they tell their kids like, now 10 years later, I'm dealing with the family. Yeah. It's really neat. It's when my son came on board, this would be 2014. He said, man, is it so healthy and fun and positive compared to he was a relative before, you know, everybody bicker in and they can stay on the market. Oh, that's stuff. We don't get it. It's healthy environment. How many markets you said you're in? You're in quite a few. My students about 82 now, meaning there's a student somewhere doing a deal about 82 different markets. And then our markets here just myself and my son along son, maybe three states, mass, Rhode Island, Connecticut, maybe a little north. And what's your direct way to find these sellers?

14:19You pull a free and clear list, but are you direct mail, coal calling, texting, all the above? Primarily, virtual assistance, calling first, looking for the low hanging fruit and then us calling after that. And the reason that model was built this way in our community, remember I was broke, coming out of the crash. So if you said, put a gun in my head and said, you know, do 200, 100 mail as I just couldn't like that. Yeah, yeah. My cell phone, you know the deal. Oh, yeah. My cell phone and a manual listed an old VA used to get me, but now it's automated. And do I an occasion do a two or three hundred piece? That's it. Mailer when I'm going after a unique asset. Yeah, once I did, I'm 275 pieces. This is crazy. So cheap, cheap, cheap to four to 10 unit building on is that we're free and clear and bought one out of two hundred and 35 pieces. Yeah. And then we're like, oh, that was good. So we did it again. And we want a six unit. So you could buy any asset class with this and the essay to vary light on the mailings. I'm heavy on the phone. It funny. You say that. My story is that cell phone broke in Starbucks drinking coffee, calling realtor stuff.

15:22Because back in, you know, back in the oh, wait, we didn't have the tools that we have today. Or I said, well, where am I going to go find a home? And I'm like, well, realtor has had them, right? And so I just started calling realtor's because you got to think that way. I mean, you know, with respect to all those groups and, you know, the higher level stuff to have a marketing budget. Great. That's awesome. And you should, if you have a budget, lean into finding more. But the phone still works. Yes. That's meant to just still work. Call still work. Now, you said you were broke coming out of the crash as was I. Is that why you went to the creative style? Did it force you to go into that because you're like, I'm never feeling this pain again? Yeah. And I don't ask me why I never piece it together. Like I knew pieces of it, right? I'm sure you did. Like when I was in a realtor build all this stuff, but I didn't piece it all together. So I fought my ego and just my confidence, frankly, emotionally, I was toast. So so figure this happened all through eight. It was like February of eight for me. I'll remember like it was yesterday. And why did I get back on the horse to like February 12?

16:23I don't know. I was a mess. I was like dealing with a full time job of fighting creditors and everything else off. So when I finally did, yes, I said, okay, I got to get back on the horse. A bunch of people told me, including my wife. And I said, all right, fine, but I still have trash credit, you know, little to no capital, etc. So yeah, it had to be creative. So all I did is, I mean, this shit, it's not new, right? Even I both know this. What we did is we wrapped a bow around it, put some systems together, trade, action things to make it so others could go out and run, right? Sorry. So when I crashed, I was single, no family, no kids. So I was able to kind of just throw my hands in the air and say, okay, I'm starting over, right? I didn't have a whole lot of like responsibility. I mean, I was old. I was 26, but not old enough to have a lot of responsibility. My home went to foreclosure. The repo man literally took my car, but I did not go through the bankruptcy path just because I didn't have a lot of, you know, his credit card debt and whatever else. And within two or three years, I'd credit cards again.

17:23Did you avoid that as well or how did you handle it? I avoided bankruptcy just because my ego said, don't do it. And I remember one of the guys, he wasn't a technically a mentor. I wrote about him in my book because he was a mentor to me, just indirectly. He owned about, I don't know, a lumber company and a building company. He said to me, Chris, look, you didn't take the national market down. You had to get your head out of your butt. You got to get in and stop blaming yourself. Like he really gave me a hard, you know, come to, you know, so, so all that to say, I did not file. I just fought through. He said, I don't care. But take your 10 years. You tell them it's going to take you 10 years. You pay, you know, just go to everybody. So I did. But that just was, it was painful. I'm glad I didn't like you. I didn't, I didn't file, but it was painful. I did move. So I sold a big home. I had a little water here, painfully and probably, I think I lost a teeny bit of broken even, but the mortgage was 27 grand a month. I was stupid. I couldn't do it anymore. When he said, I'm grand a month. Yeah. I was like, I can save my business. I'll refinance it. And I just kept hiring stuff on.

18:24It was ugly. I want to cry because I think I sold it for two, three. The house now is probably, I don't know, nine, 10 million, you know, crazy. It's on the harbor in Newport, Ohio. You can't find that. So good lesson, good expensive lesson. Then I went to one better department though. One better department, 977 odd square feet. That was a humbling experience. The department was dog stains everywhere. Like it was nasty. My wife said, yeah, she's like, we got to restock. So she said, we're just going to stay at six months. We stayed there six years and rebuilt a big time. And that was one of the best things we ever did. Yeah, it was a humbling experience. Lime green tub and like it was nasty. But it turned out to be super cool, it's brand, we grew close. Every 40 years has passed August. So that's all worth it. Congratulations. I think everyone, first of all, everyone should go find your book. Can we all get your book on Amazon? Where can everyone get your book? Actually, I'm going to give it to all you listeners for free. They don't have to spend the money on Amazon.

19:25Just go to three paydays books. So it's the numeric number three, three paydaysbooks.com forward slash more. So we know it came from you and wanted that. And that's no shipping to Justin. I hate them. They say free book and then you got to pay shipping. It's free. We're going to send it on our expense. We just need your address. Perfect. Well, there you go. I think everyone needs to go through some battle wounds, right? I think we come out the other side a lot better because the scars we wear. However, I would have all my listeners right now lean into Chris in what he does. And his world because there's just not a lot of people willing to be transparent today. Not in our space, not where Chris and I stand. There's a lot of people who aren't transparent. He is one of the good guys that is being transparent with you the same way I am as listeners. Now let's talk a little bit about, you know, if and when you see changes in the real estate economy coming up, I have a thesis. And are you seeing anything?

20:26No one has a crystal ball. I get that. I have a little bit of a thesis. Where do you see us going in the next couple of years? I hate to go forward only because the billionaires don't know. So I don't know. I just know like right now I was looking at this last week right now already. You should get every investor excited. You have sellers outnumbering buyers by like I think it's 51% and that was as of June of July. Like there's like double the inventory. So if you're an investor, you should be going all right, awesome. How do I help those sellers who would prefer not to take a price cut? Conventionally, that's what's going to happen. And how do you help a bunch of buyers that I'm not even including in those numbers because they can't get financing today? Like that's what my brain would go. I haven't seen that kind of statistically since since I've been back. I haven't seen that in my like my whole run with smart real estate coach, but certainly in 35 years in the business, this is a unique market for a lot of reasons.

21:28This turmoil with uncertainty, you know, media wise, this hard stats with the buyers and sellers saying this is a buyer's market. So how do I go out and help a bunch of sellers not lose a bunch of money, right? My view tends to be like our niche just in more less predatory, I'll say, you know, it's not, I said it really is healthy. So I don't, I think this is all great, but not because people are hurting. I think it's great because we can help a whole bunch more people. That's all. That's a long answer to your question. I don't know what it's going to go into. Yes. It's a great answer. It's an honest answer. That's the point. I have a little bit of a thesis. I'm very heavy in bullish in the apartment sector these days. I just think there's a lot of opportunity coming as we sit, the current challenge needs creativity, right? Because you have a higher interest rate than a lot of the buyers want. And you have a, I don't want to say flooded.

22:28It is trending to be a buyer's market, which means supply and demand. There's more supply and not as much demand, partly because it interest rates, right? So what you do and what you show people to do to me is actually a very big need. This is very second, right? I like that, right? Where you're really solving a need for people. Yeah, because it's not about price. Let me, a lot of my vests is maybe doing wholesale or fixing a flip. We'll, we'll, we'll love me for this, but it's not about price. It's about creating a term that can help solve, like we talked about earlier, or a whole structure, not just term that can solve. So yeah, it's about getting out there and doing the right thing and screaming from the rooftops that you can help all those people. Yeah. If you could give a piece of advice, I do know that there's people trying to break into this space. What would you suggest they do? Like today, what can they go? I'm big on like start taking action. Like you want to go get in.

23:28What can they start doing today? Because of what we said at the beginning, you and I that real estate is not only like a whole bunch of great niches, right? The great avenues to make money, but it's also flooded with a bunch of junk. So here's what I tell you to do, three things. Everyone. This could be outside of real estate too, but we're talking real estate only. Pick a niche that can get behind. Like I'm talking morally and ethically, you like it, you feel like you help people, whatever it is for you, whatever, master up with your value. So get behind one niche. Find someone in that niche that has done what you want to do, but also create the life that you want to create. And I say that because Justin, you and I both know people that have had success, but I might get divorced over it. I lost kids because at our cost type thing. So be careful. We follow. We tend to be very family. If that's for you, great. If it's not, find some of you can relate to. Third, it's a toughy and that is put the blinders on for three to seven years. I used to say three.

24:30I had Brian Tracy on my shoulder in COVID. He was like 82 years old at the time. I think he's still doing shows. And I gave him my philosophy and as a guest usually they go, yeah, three years. That's right, Chris. He said, no, you're absolutely wrong. I said, why? He said, because I've been broke and I've been very wealthy and it takes seven years because for the first two or three, I don't care who you are, you're going to suck and you're going to feel like you're not adequately doing what you need to do financially. But in the second two, you're going to break through and by the last two or three, you're going to feel like you, you know, you really had a big, a big win financially. So he said seven years. So now I say three to seven. So those are my three steps. Find a niche, find someone in it that you can lock arms with and then put the blinders on for three to seven years. You'll have a great experience. Like you said, just get after it and do that. Don't try to go do what I call drilling wells. Like I got to go look for this niche, this niche, this, this, you know, hit water. Yeah. Shiny object syndrome is, it's not even, it's an epidach at this point, right? That's everyone is just chasing something to make more money or have a side hustle.

25:32I have a six laws. We won't go through them because it's my podcast. But the first one is you got to decide what you want. Like it's got to be that or you will continue chasing two rabbits and you will not catch a rabbit. The second thing you said, no one lean into this first. I used it well and used a rabbit. I love it. Yeah. You said follow someone who has the life you want. I think that's really, really important. You know, Chris, you and I, we circle a lot of well to do financially people, but they're not always happy, right? And that's a big thing for me. I don't care how much money anyone makes anymore. It's literally, what does your life look like? Are you living for purpose? Do you have happiness in your soul? Do you have joy? Because if not, after the scars I wear, I'm sure you would say the same. It's all of it is meaningless, all of it. And I think that's a really impactful statement that you just said, Chris. Thank you. I agree. A million percent though on the lifestyle because look, I won't mention names, but I've had partners who literally divorce my kid went off and got a stop.

26:36And I'm like, well, it's because you weren't there, right? It's awful. So that's big at my brain anyway. And if that's for you, then yeah, be careful. Yeah. I guess the other thing we should say, we said it both of us better indirectly and that is please, please, please follow someone that's been through some cycles. Justin, I have been through cycles. That's why it matters because you are going to hit cycles and you are going to hit life challenges. Unfortunately, we all are. It's just part of the journey. So please make sure you're picking someone that has done that as well. No doubt. If you're in, if you enjoy this, if you want to be in real estate, if you're trying to break in or and or grow your business, strategic real estate, creative real estate, it is, I would argue priceless. I myself bought my own home in Miami. It started creative and it ended up being a little bit more traditional, but I got in the door because I offered this seller something that he was really looking for and then long story shorted it ended up. But please go follow Chris Prefonday. Where can they go to like inquire a little bit more about your coaching and your community?

27:42If they use that book link to threepatreesbooks.com for such more, they'll get told us everything but they can look at smiterealstakecoach.com as well. And then because we were talking about like sharing and all the other niches out there, I got a free workshop. Just go look at it and the reason I'm free, free, free is if you don't like it, then gosh, don't do it, right? But you won't be spending Godb's money to learn if you want to learn it. So go to smiterealstakecoach.com forward slash master's class. It's just a free workshop. Nobody's bringing Daniel Nekki. You can take it at your own time. You know, I would tell everyone that is a gift and the things that separate a lot of us is people willing to accept the gift in those that aren't your stubborn. You think you know it all. You think there's something behind the screen. He's just giving you a gift and I highly encourage all of you listening and watching this to take him up on that gift because he's been here. He's done that. He wears the scarves to show it. And he's showing that there's 89 markets, I think you said, that this is doable, applicable in right now, two day in today's market.

28:42This has been a pleasure. I do want everyone, if you did like this, share this with the least two of your friends. Make sure you give us a five dollar review. Chris, one more time, the website to check out the coaching. The free class is smiterealstakecoach.com forward slash master's class and the books are free paydaysbooks.com forward slash more. Right on, Mr. Chris, pre-fondane. I appreciate you. I appreciate your time. And again, share this with the least of your friends. Give us a five dollar review. We'll see you on the next episode. You've never been one to settle. Stand down or stand still. You're a lifelong learner. Energized by excellence. There's a fire inside you. You can't ignore. You've got competition to outrun, momentum to build on, and your own high standards to meet. Stop now. Not a chance. At Capella University, we help you catch what you're chasing. As you've always had the drive, now go earn the degree.

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