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artsFeb 16, 202415:05pending

Has Nike Ruined Shock Drops?

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About this episode

Shock drops have been a staple of sneaker culture for years, and were an essential piece to driving up demand and hype for upcoming releases. In 2024, Nike has gone the route of announcing shock drops publicly. While a courtesy, has this approach ruined shock drops for the sneaker community?

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Has Nike Ruined Shock Drops?

Fire Footwear: Sneaker Talk (with Matt Frates)

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