Hannah Munro: Real Reasons Change Fails | Accounting Influencers

From unclear goals to digital missteps, this episode outlines what it takes to transform with confidence.

Accounting Influencers
With Rob Brown

Change isn’t slowing down. It’s speeding up. And according to Hannah Munro, that’s precisely why finance professionals can’t afford to treat transformation as a one-time event.

• More Accounting Influencers with Rob Brown here

In this episode of Accounting Influencers, Munro—managing director of ITAS Solutions and host of the CFO 4.0 podcast—discusses driving successful change in accounting and finance. She dives into why so many transformation initiatives fail and outlines a smarter path forward for firms looking to adapt, evolve, and thrive.

“The pace of change is accelerating,” Munro explains. “That volatility and uncertainty are forcing finance professionals to elevate their role.”

According to Munro, a startling 70% of transformation projects fail, but she believes it’s not because change is impossible—it’s because the foundations are shaky from the start.

This was originally published April 19, 2025.