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businessApr 29, 202546:49pending

Google’s Third-Party Cookie U-Turn + WTF are JBPs with Exverus Media’s Hillary Kupferberg

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About this episode

On this week’s episode of the Digiday podcast co-hosts Kimeko McCoy, senior marketing reporter, and Tim Peterson, executive editor of video and audio, talk about Google’s U-turn, keeping its third-party cookies in Chrome after all and the ripple effects of its anti-trust case fallout. Also on this episode, Hillary Kupferberg, vp of performance marketing at Exverus Media, breaks down the art of the JBP (joint business plan) deal in retail media (18:58).

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Google’s Third-Party Cookie U-Turn + WTF are JBPs with Exverus Media’s Hillary Kupferberg

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