GMA Gains on Today in Morning Show Ratings

0:00It's April 30th, from red carpets to breaking stories. This is Entertainment and celebrity news, powered by AI. Fresh morning show ratings just dropped for the week of April 20th, and it's a win for ABC's Good Morning America and NBC's today. Today still leads with 2,996,000 total viewers and 639,000 in the key adult, 25, to 54 demo. GMAs write on their heels at 2,924,000 total viewers and 508,000 in the demo, just 72,000 viewers apart. Both shows posted solid gains compared to last year. Today jumped 17% in total viewers and 5% in the demo. GM may climb 10% overall and 9% in that prize demo, showing real momentum with hosts, Robin Roberts, George Stephanopoulos, and Michael Strahan steering the ship. Viewers are loving the energy from today's Savannah Guthrie and Craig Melvin, who just

1:01welcomed her back, helping hold that top spot even as total. Viewers stayed flat week over week. GMA actually ticked out 1% overall and 5% in the demo from the prior week, steadily eating into today's lead. Meanwhile, CBS Mornings with Gail King and Nate Burleson took a hit, averaging 1,756,000 total viewers and 3. 110,000 in the demo. They dipped 2% overall last week, but gained 4% in the demo, though year over year, they're down 7% in viewers, and 1% in the demo. The Morning Wars are heating up as GMA keeps the pressure on, and these numbers hinted shifting habits and how we start our days.