Glenn Rubenstein on the AMP Accords

Glenn Rubenstein is the founder of Adopter Media, one of podcasting's largest media buying agencies. Through Adopter, his team helps brands plan, buy, and optimize podcast advertising campaigns at significant scale. Glenn recently reacted to a proposal by the Alliance for Measurement in Podcasting (AMP), a cross-industry task force assembled to address what its members believe are some of podcasting's biggest measurement challenges in the industry's transition into video. Their proposal, a document known as The AMP Accords, was published in July 2026 and is a set of non-binding industry recommendations designed to reduce friction for advertisers and encourage broader adoption of podcast advertising. Today’s conversation will cover: What the AMP Accords hope to accomplish. Where podcasting is currently coming up short as a medium. The place of marketing in the future of podcasting. You can find Glenn @podcast-advertising on LinkedIn. I’m on all the socials @JeffUmbro The Podglomerate offers production, distribution, and monetization services for dozens of new and industry-leading podcasts. Whether you’re just beginning or looking to bring a popular show to the next level, we offer what you need.  To find more about The Podglomerate: Website: https://podglomerate.com/about/ Email: [email protected]. Twitter: @podglomerate Instagram: @podglomeratepods LinkedIn: https://www.linkedin.com/company/podglomerate Looking for more actionable podcast strategies after today’s episode? Check out The Podglomerate’s free resources: YouTube Podcast SEO: Metadata, Structure, and Visuals: https://podglomerate.com/youtube-podcast-seo-metadata-structure-visuals/  Edit Smarter: Using Analytics to Shape Your Podcast: https://podglomerate.com/edit-smarter-using-analytics-to-shape-your-podcast/  One Episode, Ten Assets: Your Podcast Repurposing Playbook: https://podglomerate.com/one-episode-ten-assets-your-podcast-repurposing-playbook/  Learn more about your ad choices. Visit megaphone.fm/adchoices