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About this episode
Take Off the Loan Officer Hat: Align Your Marketing With Modern Consumer Habits
Frazier shares an exercise inspired by a recent call to help mortgage and business professionals shift perspective by taking off their loan officer, marketing, and sales “hats” and thinking like a consumer. He highlights how consumer habits and attention have changed, using a Gen X comparison of finding products via catalogs and TV versus today’s discovery through YouTube, social platforms, and influencer-style content like unboxings and mommy blogger reviews. The key takeaway is to evaluate whether current marketing, sales, and business strategies align with how people now search, use AI, and make purchasing decisions, rather than relying on what has always worked. He also reminds listeners about the Green Zone workshop at 1:00 p.m. Eastern with DC and Jim Bell, focused on real compliance issues in a non-boring way.
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