From Scientist to Business Owner: Rewiring Your Mindset to Build a Purpose-Driven Brand with Maria Azzurra Missinato

Maria Azzurra Missinato, co-founder of Mercury Legacy, a financial education and planning business that helps high-achieving professionals protect and grow their wealth while reducing market risk, fees, and taxes.

Through personalized financial strategies and one-on-one guidance, Maria and her husband Joe help scientists, doctors, healthcare providers, and law enforcement professionals better understand how money works so they can retire earlier and with more confidence.

Now, Maria’s journey from spending over 15 years as a scientist to stepping into entrepreneurship demonstrates what’s possible when you’re willing to completely rewire your mindset, embrace discomfort, and keep growing through every challenge.

And while balancing business ownership, personal growth, health transformation, and family life, she’s proving that success becomes far more meaningful when it’s built alongside purpose, freedom, and service to others.

Here’s where to find more:

https://mercurylegacy.com/life-insurance

https://www.linkedin.com/in/maria-azzurra-missinato-phd-b815a3136?

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Welcome to The Unforget Yourself Show where we use the power of woo and the proof of science to help you identify your blind spots, and get over your own bullshit so that you can do the fucking thing you ACTUALLY want to do!

We’re Mark and Katie, the founders of Unforget Yourself and the creators of the Unforget Yourself System and on this podcast, we’re here to share REAL conversations about what goes on inside the heart and minds of those brave and crazy enough to start their own business.

From the accidental entrepreneur to the laser-focused CEO, we find out how they got to where they are today, not by hearing the go-to story of their success, but talking about how we all have our own BS to deal with and it’s through facing ourselves that we find a way to do the fucking thing.

Along the way, we hope to show you that YOU are the most important asset in your business (and your life - duh!).

Being a business owner is tough! With vulnerability and humor, we get to the real story behind their success and show you that you’re not alone.

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Find all our links to all the things like the socials, how to work with us and how to apply to be on the podcast here:

https://linktr.ee/unforgetyourself