From Continental Rider to Tech Founder: The Origin of JOIN Cycling

For this special episode Patrick went to visit JOIN’s Amsterdam HQ to sit down with CEO Jim van den Berg and trace his founder journey from struggling junior cyclist to WorldTour coach to building one of the sport’s leading adaptive training platforms.

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Timestamps: 

00:00:00 Introduction & Jim’s early cycling years

00:07:57 Returning to cycling, continental racing & starting as a coach

00:16:30 WorldTour coaching & the Thomas Dekker hour record project

00:23:17 The origin of JOIN, early development & first investment

00:33:40 Growing JOIN: content strategy, expansion & fundraising challenges

00:56:10 The Relive merger, JOIN Running & future vision

*Meet the team* 👇

🇦🇺 Patrick Broe - Host: https://www.youtube.com/@LanterneRougeCycling & https://www.instagram.com/the_lanterne_rouge_/ & https://www.twitter.com/lanternerougeyt 

🇧🇪 Benji Naesen - Host: https://www.youtube.com/@BenjiNaesenTV & https://www.instagram.com/benjinaesen/ & https://www.twitter.com/benjinaesen

🇳🇱 Luc Grefte - Producer: https://www.twitter.com/lucgrefte

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