From Amazon to Instacart: Optimizing Multi-Network Retail Media Programs

In this episode of Revenue Boost: A Marketing Podcast, titled From Amazon to Instacart: Optimizing Multi-Network Retail Media Programs, host Kerry Curran sits down with retail media expert Misha Cohn to explore the complex world of multi-network retail media. 

As brands increasingly shift budgets from traditional platforms like Google and Meta to retail media networks (RMNs), managing campaigns across platforms like Amazon, Walmart, and Instacart has become both a challenge and an opportunity. Misha shares his insights from years of working with Fortune 1000 brands, discussing everything from the evolution of RMNs and the consolidation of ad tech to the strategic use of data for optimizing ad spend and improving market share. 

Tune in to learn actionable strategies for navigating multiple networks, enhancing bid efficiency, and harnessing AI-driven tools to boost performance and streamline processes.

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