FL 96 – How to get more customers for your membership site with Facebook Ads

Need ideas on how to get more customers for your membership site with Facebook Ads? Listening in on today's episode might give you ideas as we help our guest take their business to the next level. In this episode of the Flipped Lifestyle, we have Jessica Stafford and Marilyn Parham ask us key questions on how to scale their accounting firm and transition online. With Marilyn having over two decades of CPA experience and Jessica manning operations and a ton of content on their website, they aim to diversify their audience in order to share their passion and commitment to helping online entrepreneurs manage their finances better. Join us, as we share tried and tested strategies in order to build and promote their membership site, learn how to invest in paid ads to grow the business, and know the importance of pricing their products according to its true value. [Tweet "We wanna catch people more 'just in time', than 'just in the nick of price' kind of deal."] [Tweet "The power of the retargeting pixels lets you turn cold traffic into cool traffic, and cool traffic into warm."] [Tweet "The first money on the first month of an ad campaign is like buying a course. You learn first."] [Tweet "The only metric that matters is the conversion."]  You will learn: The best way to use paid advertisements to promote your business. How to capitalize on your content and organic traffic. The power of retargeting pixels. How much should you spend on your business. Why you should test and invest. The importance of drawing the right people into your membership. Staying true to the value of what you're offering. Links and resources mentioned in today's show        Flippedlifestyle.com        The Bottom Line        USHistoryTeachers.com        ElementaryLibrarian.com Enjoy the podcast; we hope it inspires you to explore what's possible for your family! Click here to leave us an iTunes review and subscribe to the show! We may read yours on the air! Can't Miss Moments Each week Jocelyn and I share moments that we might have missed if we had not started our online business. We hope these moments inspire you to see the possibilities and freedom online business could provide for your family. You can connect with S&J on social media too!   Thanks again for listening to the show! If you liked it, make sure you share it with your friends and family! Our goal is to help as many families as possible change their lives through online business. Help us by sharing the show! If you have comments or questions, please be sure to leave them below in the comment section of this post. See y'all next week! Can't listen right now? Read the transcript below! Shane:  What's going on everybody welcome back to the Flipped Lifestyle Podcast. It's great to be back with you again this week. For those of you who may be new to the show, our podcast may be a little different than other shows you may listen to. We don't bring on experts and gurus, we bring on real people growing real online businesses and we help them take their online business to the next level. We are super excited to bring on our guests today because these are two -- not only friends of ours, but people we work with in our Flip Your Life community and on a daily basis – it is our Accounting Team, our bookkeepers, Jessica and Marilyn from The Bottom Line, and we are super excited to help them with their online business today. Jessica and Marilyn, welcome to the show. Jessica:  Hey Guys! Happy to be here, so excited! Marilyn:  Thank You. Jocelyn:  We love these gals for so many reasons because, well, first of all they are our accountants and bookkeepers, they're awesome.  Also because they are in our area, as in.. Shane:  The region. We're in Tennessee. Jocelyn:  Yeah, within a couple of hundred miles from us. It's pretty amazing because there just are not ...