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About this episode
In this Marketing Over Coffee:
In this episode learn about Negative SEO, Entity Poisioning, PR vs. The Algorithm, and more!
Brought to you by our sponsor: Miro
Previous Interview on The Digital Pivot - Secrets of Online Marketing
Get the White Paper: Defend Your Reputation
After years of doing consulting on creating content for SEO advantage he was drawn to check out Black Hat tactics
18 months on the wild side
Link to Eric's report on Negative SEO
Denial of indexing attacks, and entity poisioning
9:30 - 11:10 Miro – Your first three boards are free forever, just sign up at miro.com/podcast
Exploring the implications of negative SEO
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Topical entity poisioning attacks
So is the algorithm all they really say it is?
Technical SEO as Gray Hat
Determining entities
PR to Wikipedia to entity relevancy
PR is cheaper than constantly adapting the algorithm and crawling the entire internet
The most common self inflicted negative SEO problems
Join John and Chris on threads, or on LinkedIn: Chris and John
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Our theme song is Mellow G by Fonkmasters.
Get every episode summarized
Each time Marketing Over Coffee publishes, we email you a written briefing from the transcript — the topics, who appeared, and any specific claims, with the ad reads skipped.
Email me new episodesFree for 3 shows. No card needed.
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