Episode 17, Part 2 - Benchmarking Top Performers for a Sales Playbook, with Guy Rubin
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In part 2 of our talk with Guy Rubin, founder and CEO of Ebsta, we look at how sales organisations can drive growth by improving consistency across their entire go-to-market function. Guy highlights the widening performance gaps between top sellers and the rest, the shift toward full-cycle selling, and the crucial role of clean data, clear benchmarks, and effective leadership in replicating success at scale.
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