
Ep 34: Former Math Teacher Raises $55 Million to Buy Websites
Get every episode summarized
Each time Digital Investors publishes, we email you a written briefing from the transcript — the topics, who appeared, and any specific claims, with the ad reads skipped.
Email me new episodesFree for 3 shows. No card needed.
About this episode
How do you raise $55 million to buy websites without any prior website buying experience? That's what Adrian Johnston has done and in today's interview, the co-founder and VP of strategy of Una Brands is going to share his insights into how they did it.
Tune in to hear:
- How do you go from a complete beginner to raising $55Mil to buy websites?
- Where and how he buys websites
- How he does website due diligence
- What kinds of websites does he buy and what does he look for?
- His background as a beginner online
- How do you raise $55Mil to buy websites and what was it like to raise $55 Mil to buy websites
- How do you value websites (he buys)
- What are the main growth strategies for growing the websites?
- The opportunity for sellers of smaller websites to big buyers
If you want to learn more, then register for our upcoming masterclass to learn the digital skills that started it all at: https://www.ebusinessinstitute.com.au/dip
Learn the Online Income Skills That Can Make $10k/mo from your laptop?
You don’t need tech skills or prior experience, just the right strategy and a proven plan. Learn how 6-figure earners are buying profitable online businesses (the smart and safe way in 2026): https://www.ebusinessinstitute.com.au/dip
Get every episode summarized
Each time Digital Investors publishes, we email you a written briefing from the transcript — the topics, who appeared, and any specific claims, with the ad reads skipped.
Email me new episodesFree for 3 shows. No card needed.
Hosts & guests
No transcript yet
This episode has not been transcribed. Request it and it moves to the front of the queue.
More episodes
More from Digital Investors

Ep 149: 7 lessons from selling $7 million worth of websites
Digital Investors

Ep 148: How He Built a Six-Figure AI Branding Side Business
Digital Investors

Ep 147: From Rock Bottom to Six Figures: Lucy’s Incredible Comeback Story
Digital Investors

Ep 146: Could Digital Advising Be Your Ticket Out of the 9-to-5?
Digital Investors