Ep. 087 - Reinventing the Horse Business: The Solo Select Model

Melanie Smith didn’t grow up around horses but now has one of the biggest brands in western equine sports.

From a young age she was driven to be around horses as much as possible and because her family and friends weren’t involved in it and really didn’t want her to be either she had to put in lots of hard work to do it.

It started with an unpaid job cleaning stalls and other grunt work that most people don’t want to do these days.

She worked her way up to giving lessons herself, helping other trainers, flipping ponies, and selling other people’s horses for commission.

Once she had success selling other people’s horses and realized how profitable it could be she was hooked. Melanie began buying and selling her own horses and using a very unconventional model for the horse industry at that time.

Solo Select has evolved into one of the biggest most recognizable brands in the western equine sports industry.

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