Druski shouldn't be encouraging black men to gamble

0:00Good morning, everybody. Good morning. Welcome to Monday in the morning, aka economic elevation, aka financial consciousness. My name is Dr. Boyce Walkins. I hope everybody's doing well today. As you guys pour in, I, I'm going to jump right into our topic today. I was, I was going through some stuff that that I really wanted. I realized I didn't cover it as well as I should have. And it has to do with what's been going on with the rise in sports betting. And the reason this is important to me is because a lot of you, you know, have a lot of you have sons and brothers and it may be some of you directly are being marketed to with sports betting. I saw this comedian Druski Tufani. Druski is heavily influential in the black community and and and beyond. He's he's a very good comedian. He's very creative and deserves all the success that he's

1:01getting. But I was deeply concerned when I saw him on a gambling commercial. I remember just thinking, man, like this dude, he has so much money already. Like, why, why would he need to promote gambling to make extra money? Right? He's not financially desperate. He's doing quite well. And I thought about this as an opportunity, really, talk about the fact that when you talk about wealth and money and I've been studying money my whole life. I've been studying money since I was about 18 years old. All money and good money, right? All, all money just because somebody pays you to do something does not mean you're doing something good for yourself. And also, I want to ask everybody in here, give me a guess or know, how many of you care about the black community, right? How many you care about how many you care about being black? How many of you love being black? How many of you are proud to be black? Like, there was a whole debate about whether or not you should tell people that your business is a black owned business. And and and I, and some people say, well, you shouldn't do that because, you know, white people don't like you and stuff like that. And I'm

2:04going to say in that debate, I took the side of saying, I'm okay with telling people that I'm black because I think that that's important, right? Sure, there are going to be some people that aren't going to like me because I'm black or don't want to do business with a black person. And I can't help you with your racism. I'm sorry, sir. I can't help you with your stupidity. That's your your ignorance is your problem, not my problems. And so with that being said, you know, if you if you if you agree that money should be made in a way that's beneficial to the people that you love, you have to really know the difference between, you know, times where we're building a healthy economy versus when we're just basically becoming dope dealers. If you really study what gambling addiction does to the brain and we're going to talk about that a little bit, you really know that when you're pushing gambling, you're really pushing dope, draft kings, other companies, they love love, love, love, love sell on their product because all economic theory pretty much says that the best customer in the world is somebody who's addicted to your product.

3:05There's a term for that in economics. You may have not have heard of. Tell me if you've heard this term, it's a it's in it's what's called an any elastic commodity. And any elastic commodity is a commodity that people will pay at damn their any price for. It's something that people just got to have they think in for it. Remember anybody member Chris Rock? Anybody know, anybody old? Don't remember Chris Rock in New Jack City where he was pookie the crackhead and he's like, it be calling me man, it be calling me. And so so if you know, if you go to a crackhead and you say, well, we decided to increase the price of crack by 20%. You think that's going to stop them from buying? You think the you think that the crackhead is the what the the discerning consumer are they the they're the careful are the price conscious consumer? They well, you know, they're the price of crack is just gotten now rages. So I think I'm going to pull back on my crack habit because the cost is too high. They're not going to do that right because crackhead that's crack is that's what they do. They're good at it. Right. So they're going to they're going to find it their way to get them on the credit card. You're going to do

4:05what they got to do. So here's my point. Gambling is is the financial version of a crack epidemic because the best product for corporation to sell is one that is addictive. When they went into and did the research on a meta and they were going through all the private emails that the people in the meta were sending to each other. Did you know that they were literally comparing themselves to drug dealers? Did you know how many of them said, go look, go look it up. Did y'all know that they literally Yeah, we're the dope dealers and we got to we got to serve these fiends like that is because social media is designed to be addictive. They deliberately use the techniques of casinos and drug dealers to manage your dopamine levels in a certain way, create a certain type of randomness that trains you similar to what they call Pavlov's dog. You may not have some of you may know that experiment. I don't know how many of you heard of Pavlov's dog. Anybody? You heard that? Yeah, well, Pavlov's dog basically was a famous experiment where

5:06they trained the dog like he would get fed every time he would hear a bell. But he wouldn't get food all the time. It was like kind of like this randomness. But every time he heard the bell, he'd say, oh my God, there might be food. And he was so salivating, but it wasn't so much the food that would get him salivating. It was the anticipation. It was the this could be it. This might be it. Right. So that's what the gambling addict does. The gambling addict is like, one more time. This might be the time that's going to fix everything. This might be being losing. I'm down a little bit. I'm down. I'm down a little bit, but this might be the if I wrote one more time, I'm going to shake the bones, man, that's going to fix everything. And that's that that's what the devil gets you. Remember, I told you the devil gets you with your desires and your deficiencies, right? So, so you really are sitting here. And this is this is where the gambling addict is. So, so messy is that you really are sitting here like your way down, you know, you're down $80,000 and you ain't got no but $3,000 in the bank. So you know,

6:07mortgage the house, you're going to lose your family, your life's in the pits, you're scared to death. You'll never repay that amount of money because you only make $1,000 a week. And in your mind, you're you're so far in a hole that the only way out of the hole is to go deeper into the hole. That's the that's the that's the devil of it all. That's the scary part. It's like the devil says, oh, you're doing bad. Oh, man, 80,000. How are we going to pay that? But we can't pay it back with the job because that don't pay us enough money. We ain't got no money in the bank. Well, hey, you know, if you hit that seven, or you you land on black or or you win this hand, right? You'll you'll you'll you'll we'll be back on top. And then we get back on top. We're going to stop everything's going to be over when we get back on top. And but you never get back on top. In a lot of cases, you you stay down and you go deeper into the hole to the point where

7:09it becomes almost like life and death. Like there have been many, many, many people that have gotten so deep in the pit of gambling that they've taken their own lives because the shame is is huge, you know, and and I just and so the reason I was bringing up Druski and I shared something on my Instagram about it. And I like this kid. I get nothing against him. But it just bothered me because you know, as you guys know, I'm teaching the more house now and and I and I've come to really love the students I teach. I spent the whole weekend. I said, I'm so bad with names guys. I'm so sorry, but I got to respect all of you. And I'm going to learn every single one of your names. It's hard to do this, but I'm going to do it. It's hard for me because my brain doesn't do that so well. And so I took video of everybody's name and face. I said, say your name and I spent the whole weekend studying. They had a quiz to study for and they were sweating. Some of them sweating through that quiz, but I had a quiz and I said, I'm going to learn their names by by Tuesday and I did. I learned every name and a damn every name in the room. And and I just see the potential, right? I see the

8:13possibility. But here's the thing about, you know, about sort of succeeding, you know, in general, it's already hard enough because you're black. Being black is already crazy enough. But then you have this financial chain that's dropped on you. This big heavy 80 pound cast iron chain called debt, which is designed in a capitalist society to be a form of slavery. Student loan debt is the big, it's one of the big chains. And then you throw gambling debt on top of that. And what you've basically done is you've taken an eagle that was supposed to fly at 3000 feet in the sky. But he stuck to the ground like you literally turn an eagle into a chicken. You're not a bald eagle anymore. Now you're bald chicken. Nobody wants to be a bald ass chicken. So I felt that it was important. And I was like, okay, how do I have this conversation without being mean or judgey? Or because I already know I know you you are old. I had one dude, one guy who uh, he's a financial, he's like a financial influencer, you know, I guess private trading stocks like a year. And he said, Dr. Boyce, you ain't no but a

9:19old ass hater. And I was like, yeah, I guess I guess I'm that's all I'm going to have to be because when you're doing dumb shit, I'm gonna have to be the one to say, your daddy should have told you, but your daddy wasn't around. So let me be your daddy for about 10 minutes. And I know you're gonna get mad at me the same way I got mad at my daddy when my dad would tell me that's stupid. You don't do that. You're gonna ruin your life. I learned about addiction from addicts. My biological father was a heroin addict who went to prison. My stepfather was a heroin addict who stopped using heroin. And so when an addict tells you how hard it is to deal with addiction, you listen, if unless you're stupid. And one of the things that I remember my father, the former heroin addict telling me is he said, oh, gambling addiction is the worst addiction you could ever have. He's, I say worse than heroin. He said, yeah. So, so at some point there's like a thing

10:21where you got to kind of draw a little line and just say, I'm not stepping on with his line. And everybody else could step over the line. You know, it's, it's the, here's the thing. I'm not going to be the cool kid in the room when I talk about this. I already know this. All the latest celebrities out here are promoting gambling. They done bald. You got the drug dealers running the police station now. They done get a Donald Trump on the whole black community. They done paid off every damn Negro on TV, every damn black dude I see on TV is is draft brought to you by draft Kings. The line is sort of the, you know, they're promoted. And here's the thing. I know too much. When you do research the way I do, you know, I mean, I'm a researcher marketing works. The crazy, the funny thing that where people are like, no, it don't matter. It don't affect me. I'm like, dude, are you kidding me? You think McDonald's spends billions of dollars marketing cheeseburgers to because because they won't make people buy cheeseburgers? The connection was established a hundred years before you were born. They've been knowing

11:23that advertising works. Like they do that. For example, let me give you an idea. Let me give you an example. By the way, let me do a quick audio test before I give you this example. Can y'all hear me? Okay, give me a guess if you can hear me. Okay. Sometimes when I'm in Atlanta and I'm on the Wi-Fi, it doesn't come through as much. Can y'all hear me? Okay. I'm good. Okay. Thank you, Angela and George and everybody else. And by the way, for those of you that are in B1 Village tomorrow Saturday morning, after class, I'm going to do a private black wealth conversation for members of the village where you can come in. You can ask me questions and we'll talk about wealth for about an hour. And you can ask me any financial question you have and I'll answer every single question. And share some strategies on building wealth. So that's just a thank you to members of the village. And if you want to join the B1 Village and connect with other members of this class, just go to b1village.com. It's b1village.com. You can email everybody on our team, Monty, Lene, David, Teresa, you know, everyone, Lawrence, everyone on the team. You can

12:25email them and ask them questions about the black business school. We're wide open. We're very transparent that way. We'd love to get to know you. So b1village.com. It's where you can go sign up and when you, if you want to join the black wealth conversation, just look inside the feed and it'll be right there. The link for the private zoom will be right there. All right. So, so here, here's an example of how marketing can manipulate people's minds. I think I've mentioned this before, but I got to mention it again. I was really blown away when I found out that a hundred years ago, when men got married, they didn't feel like they had to buy a diamond to prove their love. Did you know that? They would just say, I love you on my marry you. Let's go buy a house and have some kids and whatever. They weren't thinking like, oh man, if I get married to this lady, I got to go buy diamond and diamonds are expensive. That was all a marketing campaign. That was an ad campaign. They diamonds are forever. You've heard that. And they said, let's pimp people into believing that if you don't buy your woman of overpriced diamond, you

13:28did you a sucker. And let's trick women into believing that if that man don't buy you no diamond, he don't, he don't even like you girl. He don't even want you. All right. Like, like, they, they, that was, that was pimpin. That was psychological manipulation at an epic level. And they put it in music. They had a whole song called Diamonds are forever. They had a movie in the James Bond movie. I think it was called Diamonds are forever. Like they, they immortalized it. They said, we're going to find whatever you think is cool. And we're going to attach this, this false idea to whatever you think is cool, whatever you, whatever you're already committed to, we're going to stand right there. Right? You, you love your mama. You, your mama is the gospel. But we're going to put a add on your mama's face. And she got me like diamonds are forever. Right? And then you're going to do it. Not because you inherently believe that buying a diamond means you love somebody. You're going to do it because everybody else is doing it. You're going to do it because other people will shame you if you don't do it. Right? That's why you're going to do it. And then, and then we're going to, we're going to pull a rope, a double rope

14:29would open up on you by making you believe that diamonds are rare when they actually are not the debars family who pretty much pimps half of Africa. You know, they, they, they control the diamond supply in a lot of areas. They pretty much were like, okay, we're going to keep the diamonds off the market and make it appear that they're rare, even though they're not. So ultimately, marketing works. So when I see a string of black celebrities, mass marketing, sports betting, as if it's okay without, without doing your job, you got to do your, you have a responsibility, you're 45, 50 years old. You've seen your friends lose their lives, sports betting. You've seen your friends go to prison. You've seen, you've seen the devastation that occurs. Why, why are you participating in this? Oh, I get it because ESPN told you to and that's the plantation that you have to be committed to. I understand that. But Lord Jesus, can we like get to the point where we, uh, where we can say, okay, we have enough money. You know, and I think about, I thought about the comedian Druski and I didn't mean to, I don't want to try to pick on him because

15:31he's young. He, he may not understand this. Uh, but I'm like, dude, you got enough money like you're telling jokes, black people love jokes and people don't love, people, people don't love jokes far more than they love scholarships. So you'll always have more money than people like me. I got enough money if draft Kings called and said, hey, Dr. Boris, you know, we want to let draft Kings sponsor the all black national convention. I'd be like, man, you better get up out of here. That day that somebody, somebody might get slapped that day. I might, I might go to jail that day. Don't you dare try to do that, right? You know, liquor brands. No, I'm not. The people can get liquor outside. They can go somewhere else and get liquor. They're not going, I'm not going to come in and be like, this is brought to you by Kovasi, you know, and, and what's interesting is if you really process this and really think about this hard, most black entertainment celebrities are typically enticed to promote something that is very unhealthy for black people. They tend to promote liquor a lot and they promote gambling. They'll be, and then, and then we will mistakenly believe that that is some type of black excellence. When many of us, how many of you, let's just

16:33start here. Let me ask you a question. I'm not, don't take my word for it. Let me ask you. Take your word for it. How many of you have ever had an alcoholic in your family? How many of you have ever had to deal with a parent that was an alcoholic, a child that was an alcoholic, a spouse that was an alcoholic? How many of you have seen somebody, some do go, you know, in your family, go to the club and get shot because everybody was drunk and and people weren't thinking about the consequences. How many of you have seen the devastation that occurs when a father is such an alcoholic and such a drug addict that his own kids don't even like him, don't even respect him? You, you 50 years old and your children see you and they're like, man, that ain't my dad. I don't know who that dude is. Right? Drugs and alcohol have just done so much damage to the black community that Lord Jesus, I say this as a financial expert. I study finance and money for living. And one thing I know is I know what money can do to give you power, but I also know that money can be the damn

17:33devil if you are over committed to putting dollars in your bank account and you don't ask why? When you don't know the difference between good money and bad money, the money will destroy you. I do not share when I see another rapper getting a liquor brand. I do not get excited when I see an athlete worth $200 million. Get a draft king's endorsement. What do you need a draft king's endorsement for? What kind of person are I'm sorry? I sound mean and I don't make friends when I talk this way, but I have to be honest. It upsets me very much because we know where your money's coming from, Drake. Your money's coming from the impressionable young men and women that are listening to you. So you make all this money and because they're going to pay you 10 million because they know that they're going to go get 100 million out of your freaking community. That's the trade off. That's called

18:36the doctrine of unequal exchange. Dr. Claw Anderson writes about that in his book, Power Nomics. That is not a win for the black community. I'm sorry, it's just not. A win must have a positive ROI. It has to say that that sure I can get rich. There's nothing wrong with being rich. I want everybody to get rich. But wouldn't you get rich in your whole family gets poor because you got rich, then that's not really a win. A win is when I get rich and you get rich and he gets rich and she gets rich. It's not to say that people can't do that. I was talking about LeBron James the other day. I'm really proud of him for the fact that he did well and all his friends did well. Now his friends are doing all these amazing things. I think that that's really awesome. That speaks a lot about him as a person. It's more of a nuanced argument. It's not to say it's not to get into calling people good people or bad people because sometimes good people can make a bad decision. Sometimes you can do something where you say, you know what, if I really know him better, I would have done it different.

19:36One of the most important things to understand about money is that all money ain't good money. Let me give you a few stats that'll help you to understand this. Then I'll lighten the mood a little bit. I don't want to be all Malcolm XC today because that scares people. So I'll do something funny later because Drew Ski uses comedy to what is it? What do they call it? Get people to let the guard down a little bit or get like decompress. So maybe I got to like be funny or something. I don't know. Anyway, all right. So here's what I was curious about. I was like, how did sportsmen? Does anybody remember the days where gambling and sports was like an absolute no-no? Like you go back 10 or 15 years, if you had a sports commentator on ESPN, dumb about like, let's all go bet on the game together, the person will be fired. Like that wasn't even a loud, right? Like so I was like, how did what happened? What happened? Well, it's almost like crack appearing in the black community. Like where there were people like, wait a minute, this was a nice neighbor. They're like, why did? Why is that 12 year old have an AK-47? That's not supposed to be here. It's the same thing, right? So the

20:40way they polluted the neighborhood was around 2018, the Supreme Court struck down some sort of federal restriction on sports betting. And this opened the floodgates. This is what capitalism does. Capitalism unfortunately has a greedy side. And so once the legislation spread, a lot of the major leagues moved from keeping gambling at arms and lid to actually signing sports book partnerships with, you know, so the NFL formerly partnered with Cesar's, Draft Kings, and Fandole and MGM and all so so. I thought that they were forced to do it. I was like, well, maybe they just had no choice, but no, they had a perfect choice. And the choice was come get this money or not get this money. It wasn't like, oh, we have to do this. It was like, no, we want the money because we know addicts make the best customers because the addict is going to be our little sucker that makes our pockets fat. All we got to do is make him think he has a chance to win because if you look at the statistics, the house always wins. I mean, they don't, they don't,

21:43they're not going to play with you if they think you're a winner. Do you understand that? They will only play with you if you're losing. How many of you know this? This is, I'm a mathematician. This is, they know, they know how to do math. And if they find out that you're winning too much, they're going to block you. They're going to make sure you can't play anymore. They, they won't formally block you. They won't tell you. It's almost like when my YouTube channel got Shadowband. And I was like, wait, I used to do videos that would get 100,000 views. And now my videos will get 3000 views. Did y'all Shadowband mean for me? You're like, what? And YouTube was like, we don't Shadowband anything. We don't Shadowband any channels. I'm like, yeah, right. Yeah, really, really in a world with Alex Jones and Andrew Tate and all these crazy people. I just say it all kinds of stuff. You know, whatever. Like really, you don't Shadowband nothing, right? But, but that was their official policy, right? We don't, you know, so, so the apps are not going to tell you that they're doing this. The algorithm would just kind of shift in a way that doesn't favor you anymore. That's why Rizza Islam is brilliant as he is. Has a really hard time getting his message

22:46out on Instagram. It's what it is, right? It's life. That's why my Instagram, I had 450,000 followers on my Instagram. And it just miraculously disappeared one day. I had to rebuild from zero. I'm up to about 360,000. I'm kind of proud that we were able to rebuild, but we literally had almost half a million. They just wiped it out. So these things happen, right? So the NBA jumped in and they started granting sportsbook access to official NBA data. They gave them league logos that they could use. They integrated fan experiences. So they literally like didn't just go along with it. They were like, okay, let's help the drug deal is so more crack. Like, let's let's bring them in, let them control the system and let them actually market to our customers in the most effective way possible, which is really fascinating. I mean, it's really just a case, a textbook example of how money and capitalism, if you don't manage it properly, it can't make you a little bit crazy. It really does. But it reminds me back in the day when they used to do cigarette ads and they would

23:49have like a doctor standing next to a pregnant lady who smoking like, like some real, some cigarettes, like one cigarette after another and the doctor would confirm that the cigarettes are safe and healthy for the mother and the baby. And in fact, the more cigarettes she smokes, the healthier the baby is going to be. So you got like some straight lens, lensy clancy stuff going on. People like just like, yes. Right. But if you don't know about the lensy clancy case, you got to look it up. Thank God. My mom, my mom was so depressed with if you don't know about lensy clancy and I know people have different opinions, but she was, she, the, the kids, the babies, she'd, yeah, you can imagine what she did to the babies. And, and they said it was like, post-partum depression. And I was like, first off, I was thinking about my mother, a 16 year old single mom with no money who was sitting in the car and crying, you know, for hours because she didn't know what she was going to do, but she chose to, you know, buy the dip. So to speak, she invested in me and, you know, and I grew up and I paid off her house. I did, and there's nothing I wouldn't do for my mom.

24:52I got my mom on trips, cruises, whatever you want, mama, I got you, right. So, so kids, if you raise them, right, and they grow up, they're going to want to serve you, right? A lot of y'all like this, right? How many y'all love you, mom? I love your daddy to the point where you do anything for them, right? Like, you know, so, so it's kind of, you know, it's kind of like short-sighted to think kids are just a burden. But then the other thing I thought about too, not that this, this doesn't have a lot to do with money, even though you could connect in a very direct way, if you want it, but I'm not going to do that today. But literally, I thought, okay, so if you tell me that it's okay for her to take the life of her kids because she was having a mental health issue, that means that you can't convict any former NFL player who commits a violent crime. You can't because their CTA is confirmed. It's confirmed that 90-something percent of those poor guys that play in the NFL have some type of brain damage because any, most scientists will tell you that the brain is not even designed to take that many hits to the head. So you don't play an NFL 14 years, you don't,

25:52you don't been in 25,000 car crashes. That's the equivalent of how many hits if you're taking to the head. And then you go off and you decide you want to hurt somebody because your prefrontal cortex is so damaged that your impulse control has been affected, then we got to let you go, right? And so, so you can see where this would take us down a really interesting slippery slope. But first, I think people sort of have these special rules that are designed specifically for white women, right? White women don't have to take accountability for their behavior, but everybody else does, right? So this is Welcome to America. That's the racism that I see. But again, you're welcome to disagree. It's totally okay. All right, so basically the leagues embrace gambling because of the money. Sports betting is really big. Americans wagered about $166 billion in 2025. And the sports books took about 17 billion in profit from people. So this is money that they're pouring down the pockets of the sports books. But they're, what they do is they sell you the possibility that you're going to win, right? But you usually don't. Now, here's what's

26:56happening to young people. This is what concerns me. And this is why I hope Adruzky or whoever would consider joining me in staying. Okay, let's draw some lines around this. They did a survey of 3527 Americans age 18 to 22. I'm concerned about them because their brains are not fully developed. It's like drugs. If you introduce drugs to a 40-year-old, that's not the same as introducing drugs to an 18-year-old. The 40-year-olds brain is a lot more developed than the 18-year-old. The 18-year-old is you're developing being the brain in a very distorted way. When you're introducing them to that many dopamine triggers at an early age, and their impulse control is not the same. When I was 18-19, I didn't have the discipline that I have now. Tell me if you agree. How many of you can think about dumb things you did when you were 18 that you would never do today? How many of you can relate to that? Tell them if you agree. And so to some extent, there's an expectation and a hope

27:58that the young person is going to be protected by their mentors. About that society, we all agree. All this whole people would agree. Like a young buck, you don't want to pull out a gun for something like this. Let's find another solution. Let's think this through. Okay, let's think about what 50 years in prison might look like. These roles are really important. And when you lose that, you see the consequences. You see so many kids suffering long-term consequences from choices they made in a moment. And then they have the next 50 years to think about it because nobody had the courage to intervene and say, no, no, this is not it. Because instead, they were going with what was lit and cool and everything else. And then now they're dealing with the consequences. And that's the part that I think is a concern. So they did a survey of 3,500 Americans, age 18 to 22, they found a 58% reported participating at least one form of sports betting. And the number reached 67% among students that were living on campus. Among students on campus, 63%

29:00remember seeing a sports betting ad, 58% of those students that they had made them more likely to gamble. Just so you know, it's mostly the men. It's not, I mean, don't give me wrong. Women can get into sports betting too, but it's mostly the men. And where the women are typically affected is that they try to form relationships with these men that end up having secret addictions that they don't tell their spouse is about. And the woman does not find out until all the money's gone. And this is something I learned about when I wrote my book Financial Love Making Back in 2006, when I was on the Faculty of Syracuse, I interviewed a lot of people, men and women. And I found that a lot of women would be surprised by what was happening in their finances secretly. One lady told me that she lived, she lived a great life. She said, we live next door to Bob Costes. You know, Bob Costes, the multi-million dollar NBC guy. And she said, I didn't know my husband was smoking crack. And then suddenly all, you know, one day all the money was gone. You know, I, the house had been four clothes. I had no idea. I was living the little soccer mom life. And suddenly, I find

30:02that we have nothing, right? And there's so many other stories I could share with you, but I won't right now. And so 16% of young adults survey by the NCGET AA report at least one risky gambling behavior. So that's 16% of young adults. Remember, they're surveying the men and the women. Most of these habits are probably among the men. And 6% said they lost more than $500 betting in the single day. That's a lot of money when you're in college. And FDU poll check this out. 10% of men ages 18 to 30 screen as problem gamblers. 10%, the overall population is about 3%. So one in every 10 men under 30 screens as a problem gambler that they have a gambling addiction. So this is, this is interesting. Let's see, 36% of American men under 30 have been on sports during the previous year. Now, they also found that 30%. Now, this is where black people come in. 30% of black adults been on sports during the previous year versus 19%

31:04of white adults. So the reason that they have so many black celebrities promoting gambling that is because they know that the drug dealer is better at selling drugs to the addict that is most likely to be the same ethnicity as the drug dealer, right? So basically, they are hiring lots of these black celebrities to promote sports betting because they know that a big percentage of the men betting on sports are black men. A lot of the black men bet on sports because the study show that the more financially desperate you are, the more risk you're going to take to try to get out of your situation. So and unfortunately, what ends up happening is it doesn't improve the situation. It actually makes the situation worse, right? So, so this, this is what it is. And the reasons conversations are really hard is because a lot of the celebrities that are influencing these men to engage in extensive sports betting are the coolest people out here. I am not cool. Ain't

32:06nothing cool about me. I'm just a little college professor who just sits and reads books all day and shit. Now, they never been cool, apparently, in some spaces of society. But for those of you who think that that's cool, I love you too. You and I are the coolest kids in the room as far as I'm concerned. But but if you go into comedians, rappers and athletes, they tend to have an outsized amount of influence that is unfortunately harmful and detrimental to black people. So if I am draft Kings and I'm looking to say, I say, wait, the data shows me that these black men are the big suckers. They're the one giving us the most money. Let us go get a black comedian that they admire and let's feed them the poison through a food that they will readily digest. Right? Let's market the product right through the channel that is most effective. It's going to get it right to the blood stream that's going to get right into the psyche and the subconscious of that individual. And then they're going to end up thinking that everything's okay. Why will because my favorite comedian,

33:06my favorite rapper, my favorite athlete just told me that it's okay when the reality is that you're on different sides of the equation. Let's just keep it real. You're in a situation. This is this is what they call the picks and shovels kind of thing. There's almost links into some other financial theories are going to but I'm going to too many things. But process it like this, you make money if you win. So you lose 60% of the time. You win 40% of the time. So but so your net loser, but every now and then you get a chance to win, which makes you keep coming back. Great. That's how addiction works. That's what you do. It's the randomness that makes addiction addictive. They win no matter what. They don't they don't win just when you win. They win all the time. Like they're like, you know, if if Kevin Hart is going to get 10 million to promote draft kings, his 10 million is not contingent upon all the black men that you're influencing, becoming winning betters. There's no part of the business model that's built around you winning.

34:07There's not there's not it's like Michael Jackson in the Wiz remember you can win. You can break even and you can't get out of the game. People say things are get better, but really they just stay in the same. You know, right? So you can't win. You're not you're not so so you got the win the the biggest winner that's draft kings. The second biggest winner, which is the sponsor. And then you got the loser and the winner and the biggest winner make their money by extracting wealth out of the loser. You become the loser. You're the sucker in the room. I'm not making fun of anybody. I'm just telling you how to get you can't it's it's what is in economics. They call this. Oh, I froze damn. See, I think that there's a conspiracy theory here. There we go. I think it's a conspiracy every time I start getting into stuff. They they freeze it. I think it's the co-entail pro. They don't want us talking about this. They don't be warned us talking. So we got to be quiet. Okay, don't tell no don't tell me. So we're talking. All right. So

35:10so anyway. So so literally it's what is in economics. They call this a zero sum game. Process this. Think about this. Draft kings says we need to sell more gambling to Negro. So let's go see Kevin Hart. So they go see his little short ass and they say we'll give you $10 million to go get all the all your black friends to go to come give us money. They they know algorithms and and they have PhD level mathematicians that have already done the calculus to make sure they get paid. So they know they're getting paid that like there's no question about that draft kings. If you look at their revenue and their profits. It's quite extraordinary. Kevin knows he's going to get paid because Kevin wants his 10 million. Where's the money going from? Oh. Uh, where's the money coming from? It's coming from you. Damn it. I like it has to come from somewhere. Jesus didn't send the check. It's coming from you. It's a zero sum game. So

36:14right? If if two plus two plus X equals zero then X must be negative four. Does that make sense? To you know, we make two billion. They make two billion. You lose two billion. Whatever. Like not you by yourself, but all of everybody. Right? So you're not entering into a game that you're supposed to win. So so it's like, uh, it reminds me of the difference between having equity in your life versus being a commodity. I was asking the guys in morehouse. I say, what is a commodity? And we really had a long conversation about what a commodity is. What it means to be commodified? Said I said, well, one way to look at it, especially we think about things like GAMP sports betting and social media is that you can go into situations where you think someone's going to sell you a product, but then they don't sell you a product. They give you something that might look like it's free or whatever. And then you realize that you actually

37:17are the product. Like that's why social media is free because they're not selling you a product. You are the product. They sell you. They take your data and they take your audience and they have you build a big Facebook page and then they sell that to advertisers and that's why Mark Zuckerberg's worth of quarter of a trillion dollars. Right? So so so so so I compare it to the KFC chicken who thinks he's being invited over to dinner when really you are the dinner. Right? He's sitting there thinking like he's going to be sitting at the he's like, do I sit at the head of the table or the side of the table? They're like, no, you can sit on the table. We want you right in the middle. So we can carve your ass up and we can share you. Right? So you're the KFC chicken and tell me if if my math is wrong, then tell me where I'm wrong. Tell me where I'm wrong. So so if you want equity and ownership in your own participation in this economy, first thing to learn about capitalism is don't be a damn sucker. Don't make a sucker. Well, don't commodify yourself. Find a way to get involved in the game where you're not going to be the biggest loser because somebody in that

38:20equation has to lose. Kevin ain't losing, draft Kings ain't losing, but you're losing. That's why all the algorithms pretty much are set in such a way that if you're winning, they will boot you out. They will not play with you because he knows well, banned people that win too much. They they can do this. But if you're losing and you're losing big, they're going to feed you. You go, you become a high roller. They're going to send the private jet to come pick you up. They know that you're going to lose so much money. So just be careful. If you're the chicken that's invited over for dinner, just you know, protect your neck because it could be bad for you. All right. So here's something I want to share. Let's let's lighten the mood up and I sometimes boy, she just you just get all serious. And then then I wonder why I don't have no friends and I'm trying to make friends. I'm trying to learn, you know, I told you my therapy taught me that I have a dismissive avoidant attachment style. And I gained that because I had a really mean father. I got loving but didn't.

39:22But he was sometimes he was a part-time asshole, but he was a strong man. But he was he was hard. And so I'm trying to get over there. I'm trying to make friends. And and and I just have to remind myself like you keep talking like this. You know, I mean, if I go and be your friend, if I meet Drew Skies, I'll be like, man, you are older. I say to her, but I got to tell the truth. So let me let me let me share something with you really quickly. This is I don't know if I if I played the latest episode of the financial godfather or not. I'm going to play it. And if I did if I already played it for you, then forgive me because that's just me being an old man who forgets things. But I also tell you how to how to how to like watch all the episodes at once. So let me just play so this one's about three minutes long. And I battle that's my wife, she's cute. Look at that. She's her and and Raquel Wilson are doing like a money mindset thing every every Monday. It's more therapy based. It's like financial healing stuff like that. It's really good. If you want to get stuff from Dr. Alicia, just text the word love to the number eight seven nine four eight. So text love to eight

40:24seven nine four eight. And you can join her on Sundays where she does therapy. She's the head of our black financial therapy department. We this we're the first ones to ever do this. And that that I know of and she's really good at what she does. She's a licensed therapist on a full professor of social work and the other thing too. Oh, and and apparently her work is getting out there. Nick Cannon reached out and wants to interview her which I thought was really cool. And TD Jakes and all these other men. I'm getting a little bit jealous. All these really powerful men that you know much more relevant than I am. I started to really catch on to what she's doing. And I think that that she deserves that because you know, we got a chair for our women and she's in and I chair for my wife. So anyway, let's go. So here's the next episode of the financial godfather. Give me a yes in the comments if you can hear it. Here we go. So this is a confrontation between Salomon King and Dr. Boyce. Now this is not the real Dr. Boyce. This is the actor that that that he plays on TV my twin brother, but what you'll see this. So let's play this. Let's see if we

41:25can see what the financial lesson is, but it's it's an interesting scene, I think, but you I'll let you be the judge. So here it goes. So you finally come from my company. No. I came to ask one question. Where are the dividends? Dividends? That certificate is older than half the people sitting at this table. Old doesn't mean worthless. Your side of the family disappeared for 40 years. We didn't disappear. Nobody told us we owned any. Because you don't own anything. It's father owned 5010 of a company that doesn't exist anymore. That's exactly why you're here. Enough. Our father's built this together. And then his father walked away. My father didn't walk away. You don't know that. You knew about those shares. Watch yourself. You knew. Don't talk to my father like that. Then tell your father to answer the question. 50 percent belongs to this side. And who benefited from it? Stop talking over each other. Now give you half my company. It says 50 percent of the old company. 50 percent is 50 percent. This is exactly why families lose wealth. Everybody sit down.

42:27Forget Solomon. Forget me. Let's learn something. If a company has 100 shares and your family owns 50, we own 50 percent. Correct. Years later the company needs capital. It issues 900 additional shares. You still own 50 shares. So we still own 50 percent. No. 5 percent? That's dilution. 5 percent. Before you buy a stock, understand the business. Understand what your shares actually represent. And understand what you're paying. A stock isn't just a number moving on your phone. It's ownership in a business. Then what about the dividends? Good question. So no dividend doesn't automatically mean somebody stole the money. A profitable company can distribute some earnings to shareholders or keep some money inside the business to invest in

43:30future growth. Correct. But shareholders deserve to understand what happened to their ownership. Dr. Boyce, I found something. Put that down. Why? The original company was re-organided. We know. But Dr. Boyce's father shares weren't simply erased. They were converted. Into what? Preferred shares. Preferred? Solomon, you knew this? What else haven't you told us? Everybody calm down. Dad, did you know? Answer him. Wait, there's more. These preferred shares carry special voting rights. This meeting is over. Sit down, Solomon. You don't give orders in my house. Then maybe we should find out whose house this is. Dr. Boyce, the voting rights are enough to challenge the chairman. That's him. You wouldn't dare. This isn't personal. It's family. Exactly. Call the shareholders.

44:33We call the shareholders now. It's getting intense. It's getting intense. Okay. All right. So I can't remember if I showed you all this or not. I showed my guys in more houses. They were on the edge of the seat. But did I show this to you? I don't remember if I did or not. You have to forgive me. I remember sometimes. I'm like, okay, I did show it. Okay. Well, we watched it again. I'll either way. But still, if you want to watch the whole series, actually, from start to finish or share it with other people, just go to my Instagram, which is Dr. Boyce Finance. And put the word Godfather in under any post. All one word. Not two words. Just Godfather one word. And it'll send you a DM with a link where you can go watch the whole series for free. So just go to the page and it's right there. Also, I'll put the link inside B1 Village as well. And so you guys can grab it. So we'll keep doing it. Since everybody seems to like it, it's like, okay, wow. My IG is at Dr. Boyce Finance. So

45:37somebody can type in in there. I'd appreciate that. Thank you so much. I appreciate all the this is fun. This is really, really fun. Okay. So let's finish up on this whole thing with the impact with sports books and gambling addictions and things like that. So we know black people are more likely to participate. And we know that's why they pick black celebrities more than anyone else. The journal of gambling studies found that when celebrity endorses are perceived as fitting the target audience, betting intentions and positive word of mouth toward the sports book increased. So basically when they pick a black person to promote to black people, surprise, surprise. They're more likely to go to that company. Let's see, racial similarity contributes based on identification, right? So celebrity advertising it matters because a young guy may not experience the message as, you know, a gambling corporation is selling me a product. Instead, he sees it as, you know, Kevin Hart sold

46:40me this LeBron sold me this Drusky to funny, so be this Marcion Lynch sold me this, this kind of thing. Now here's what gambling addiction looks like. This is why I'm so concerned. If you want to know what it looks like, it's recognized as an addictive disorder warning signs include needing larger bets for the same excitement, obsession over gambling, like I'm thinking about it every day, unsuccessfully trying to stop, like I tried to stop and I couldn't. I become in irritable when you have to cut back and gambling when you're when you're distressed or you're feeling emotional. One of the most dangerous symptoms is when you're chasing your losses. So when you have one loss and then you bet bigger and bigger amounts, they call that the Martin Gale method. The Martin Gale method will get you in trouble. There was a young influencer. Again, it's so great to see, you know, these overnight financial influences like, I don't know why the hell I spent all those years getting a PhD in finance when I could have been a financial expert in 30 days. And he was basically getting people to gamble with stock options. And they were and went, I mean, when it's going good,

47:40it feels good. Like when it's going good, you feel like it can't end. It's almost like those movies, like that movie about the drug dealer where when he was making money, it was so much fun and they were just living the best life. And then everything came crashing down. And so what happened to him was he had all he had this big community. Thousands of people making millions of dollars. And he had them doing something called the Martin Gale method. And all that is is basically where when you lose, you bet a bigger amount and then you lose again, you bet a bigger amount, bigger amount, bigger amount. And so probabilistically speaking, in terms of probability, it seems to make sense, right? Like what are the odds of losing five times in a row? I mean, my God. But the problem is, the one time when it happens, it destroys everything that you've made. This is why a lot of day traders get get body slam and stuff like that. And so it's something crazy happened with the market. Does it stop market will really break your heart? And literally this dude, his community lost like $50 million in a couple of in like two days. They lost 50 million. And there were people online

48:44saying, I'm homeless now because I was with this. And so, so, so, so, so really when you go into the world of investing and all that, I'm not really here to be anybody's police. I'm not here to tell somebody what to do. I don't enjoy doing that. I didn't like it when people try to tell me what to do because I don't know what people want. Right? I don't. I who am I to tell you anything? But I will say that it's important to know the difference between gambling and investing. A lot of people think they're investing. They'll say, I'm investing just like you. And I'm saying, I don't know. I think that's kind of gambling. Right? And so when they talk about trading day trading, that's not really investing. Investing is very simple. Investing is planting a seed and letting it grow. The lay gratification, sacrificing something today so you can have more tomorrow. Anything that involves impatient behavior where you're cycling through one crazy action after another. They ain't really investing. That's something different. And I'm not saying that you shouldn't do that. I mean, I think I just to be to be, you know, transparent. I got, yeah, I bet on

49:50stuff before I've done it. But never once did I think that betting on a football game was the same as investing, but I've done it. You know, and also the reason I'm passionate about it is because I had a really bad experience with it. I mean, I remember losing so much money that I was sick to my stomach. My credit score was wrong because I had to go do an overdraft of my credit card to pay the gambling debt back. And what makes it makes gambling so dangerous now versus back then is back then I had to work hard to find a place to go gamble. I had to go find a friend and find his bookie and all of the sudden, those are called frictions. Those are called market frictions. Frictions make it harder for you to get something done. What they've done is they've created a frictionless society with computer technology and AI. There are no frictions. It's like the drug dealer delivering crack to your front porch. You don't have to go to a dangerous neighborhood to get drugs anymore. You can get it on your phone. You can have, they'll come to your house and every day, imagine if every day somebody just rang your doorbell and said, hey, would you like some crack?

50:54They ain't, I'm going to tell nobody. Just, here they came in your bedroom and said, hey, crack delivery, right? Really, that's the difference. So you can imagine how, so all economics pretty much shows that when you reduce frictions, you make more money. They make more money that way. They reduce the market friction successfully. So the sports betting companies are making more money than ever. And all this theory also says that when your customers addicted, they make the best customers because they become easy ATM machines. And given that we know that their wealth is contingent upon taking wealth from you, then who's the sucker in this whole transaction? Who's going to win? Who's going to lose? Who's family is going to sell? Oh, and another sign that the gamblers kind of get out of control. It's a really acquired epidemic. It reminds me of two things. It reminds me of like using the bathroom, like every day millions of people use the bathroom, but you never hear about it, right? Because nobody runs out and says, hey, I went to the bathroom.

51:55Let me tell you what just happened when I was on the toilet. Nobody does that, right? But everybody uses the bathroom. Sex, millions of people are having sex every day, but you don't hear about it. STDs are rising, right? It's like this, but it's so it's like this quiet reflection of the fact that more and more sex is happening, but no one talks about it, right? So the sports betting is the same way. It's very quiet. A lot of people sit there quietly on their phones. They don't tell everybody what they're doing, and they definitely might hide it from their partner or their spouse because they don't want them to worry. But you're seeing signs, right? And the signs that they're seeing is that credit card overdrafts are increasing. Bankruptcies are going up. People are starting to show these other symptoms, you know, financial symptoms. Their savings, levels are dropping, things like that, right? So ultimately, this is real. All the scientists have been pointing this out for years. I've been kind of talking about this for two or three years actually in terms of because that's when it started taking off. I think you're going to probably see it like it's

52:59going to get heavy when something big happens. A couple of big things will happen. Like you have a couple of big scandals. You'll find out 50 NBA players were betting on games and or whatever, and they're going to get 30 years in prison. And then suddenly everybody will say, oh my god, this is a problem. We got to do something about it. But it's always been a problem, right? Just because you saw that it's a problem. It doesn't mean it wasn't always there, right? Seeing the symptom doesn't mean the cancer wasn't always in your body the whole time. In fact, I sometimes look at pictures of my mother three or four months before she got her cancer diagnosis. And I was like, man, that cancer was always sitting right there. Like that cancer is in the family photo. And we just didn't see it, right? She looks good. She looks happy. Everything looks fine. You think she's going to live forever. And then three months later, bam, right? So, so the cancer is always there before you get the diagnosis. The diagnosis does not cause the cancer. It's a reflection of something that's already happening, right? So early diagnosis is the key to prevention to almost anything that might cause you problems. Couple more things I'll mention on this. Basically,

54:01sportsbooks don't have to predict every game correctly because the one thing that they do is they add something called the vague or the juice, which is a transaction cost. So they make money no matter what. There's a really smart guy I saw. He was a some white dude and he did it. He did this experiment with his students where he created like a stop market in the class and he had them trade skittles. And he said, okay, you know, your jobs get as many red skittles as you can get. You want to get as many green and they will go trade it with each other to get the as many green as many red. And the rule he had was he said every time that you make a trade, you have to pay a fee. You have to give me one skittle. I'm the commissioner. So I you have to pay me a fee to even be in the game, right? And when they got done, I don't know if I told you, I'm gonna tell you again, when they got done, guess who had the most skittles? Was it the red team, the green team, the yellow team? Who do you think had the most skittles? It was the commissioner. It was the person collecting the

55:02transaction costs, the fees. So so basically they're not gambling with you. They're not that that draft Kings and gambling with you. They're not they're too smart for that. Kevin Harding gambling with you, Drake and gambling with you, they're too smart for that. You're gambling with you. And if you think like you're drinking and you everybody else has a cup and they're doing you're doing the chair, the toast together, your cup is full of liquor, that cup is full of water, he got water, he got cool, because he ain't drinking whether the hell is in your cup. That's specifically for you. But but then you think you're not drinking alone because you really think that these celebrities care about you. And I'm not saying they can. I'm just saying they don't. So so let me just kind of I was really curious about like how many I just said, man, it's so strange. I keep seeing all these black people promote. We always sell in liquor and and and liquor and gambling. It's like, oh my god, we like we all we love the drug dealers. Who are the

56:04drug dealers that we have that are selling the gambling to black people? Some names here, Druski. I mentioned Druski's names, but he's not the only one. There's also Marshawn Lynch, Reggie Busch, football stars, Joe Budden. Somebody named Big Ex, the plug. I don't know who that is. Megan the Stallion. So I guess women are getting into it too, because you got to go get as much money as you can. Blake Griffin, Jamie Foxx, Jaylin Rose, Kevin Garnett, Barry Sanders. Oh wow, dang. Let me see LeBron James, Shaquille O'Neal, Charles Barkley, Alan Iverson, and Alan should know better. Alan lost. I mean, his whole he killed his whole generational wealth in the casino from what I understand from what I saw. It seemed like he he probably dropped at least a hundred million, a 50 million, something like that, a lot of money. So his grandkids are going to suffer because of that. And I hate saying it, but that's just the truth. JB Smooth, Halle Berry, Chad Ocho Sinko, Mike Tyson, Ray Lewis, Ed Reed, Edran James, Nicki Minaj, is Michael Jordan doing this?

57:12Okay, it looks like Michael Jordan, from what I'm reading, draft came and gave him an equity interest in exchange for serving as a special advisor whose responsibilities include marketing strategy as well as product and company strategy. And this is sad to me because most of these people don't need the money, you know, I know Michael don't need the damn money. I think I'm disappointed. So basically, you're going to see I saw an ad and I think that somebody was asking like, how did draft kings get enough money to put all these celebrities in the same ad? It's because drug dealers have always been rich. Drug dealers always have more money than everybody else in the hood. Drug dealers always have more money than the drug addicts. It's the drug addicts that are suffering, the drug dealers are doing great. And if you look throughout our society and you look at the people that are economically suffering, and my heart goes out to them, you know, this part of what the reason I do, what I do, the way I do it is because there are other ways to make money.

58:17But it's not as much of a, it doesn't sell as well because getting rich slow is not as interesting as getting as the idea possibly getting rich quick. But a lot of people stay in poverty because they're chasing one get rich quick scheme after another. It's like, you know, remember the devil knows your desires and your deficiency. So it reminds me of the little girl who's looking who never got love from her father. So she's been looking for love from all the wrong men. So the very thing she's chasing is going to elude her because the pattern that she's embraced to chase this thing is not the one that's the most healthy for her. Right. So ultimately, I would say that this is what you're saying. And the reason I have to address this is because nobody else is. They don't bought out, they don't paid off everybody. They don't paid off all the black celebrities. They don't pay them off. All the sports people. I mean, all people, they're on TV. And I don't know, Stephen A Smith has come into the all black national convention. I'm going to ask him about

59:21it actually. I want to do a fireside chat with him. It's going to happen on Friday. His team just confirmed it because I like I like talking to people they have different ideas. I just want to hear what he has to say. And I want to ask him, I what he thinks about it. I'd be curious to know if he has any thoughts. I have not seen him in any of the ads. I'm not going to presume anything one way or the other, but I'd like to ask him about that because I just am so concerned about what I'm seeing. So either way for you guys just be mindful. I'm not going to judge you. If you tell me you bet on a game, I'm not going to judge you. It is not my right to do that. It is my job to simply let you know what I see. And I am honored and I'm so appreciative that you at least consider what I'm saying. I'm not asking you to agree. I'm just honored that you will hear me and just let me have my little two cents. So that two cents will go in and you can make the take the rest to make it into a dollar. And just know you always have a choice. And then also it's very important to think about this in terms of family structure. You don't have to necessarily be the one who's

1:00:22blowing all the money. If in your ecosystem, there's somebody who's blowing all the money and they come in with an addiction, that addiction is a psychological virus that can affect everybody. If you ever had a drug addict in the family, you see how disruptive that can be to the family. You know, this guy's beaten up mom and beaten up mom and took a person that's stealing from family members and all that. And those viruses unfortunately had to be cut out. You have to cut them out of the ecosystem. And so ultimately, these little things are really important because all of us, and this is why black wealth differs from white wealth because white families have issues for sure. I mean, I remember Lindsey Clancy was white and that's a whole bunch of shenanigans. I can't even understand. So don't let's not act like white people are perfect. But they specifically, addiction specifically hit the black community very, very hard. And trillions of dollars in generational wealth was lost because of that. When the father is cracked out or the mother is an

1:01:26alcoholic or whatever, and the family structure is disrupted, no wealth gets built out of that. Because the deficiencies emotionally and otherwise are so overwhelming that you can't build nothing because you're trying to come back from being 100 yards behind in the race. You're trying to get back into the race. You ain't going to win nothing. You, you, you, you, you, most of the time, you're not going to win nothing because you're just trying to survive, right? And this is a freak. This is a vibrational frequency issue. This is a consciousness issue, right? When you cleanse the space of all the distractions, when you cleanse it of all the shenanigans, all the negative that they try to jump dump on this. Negatries award. I mean, like, a negative, negative, uh, niggerosity. That's what I call it. Just all the stupid black problems that we run into, like, like, I, I was going to build a business with my cousin, but then he got shot. That ain't supposed to happen. That don't happen to white people. Really? I mean, but we act like that's normal, right? These are just the weird things we have to go through that not only keep

1:02:34you from winning, but they don't even let you, you can't go into the game now. You're spending all your time overcoming the trauma of your cousin being killed. So you're not going to be a multi-millionaire flight. You see what I mean? Right? So the mental health and the physical health and, and really thinking carefully and consciously about the culture that's around you is essentially important when it comes to building well, it's like it's ground zero. It's almost like when the kid comes to school and you want to teach a math, but you got to make sure that he had a healthy breakfast that morning and that he got a good night's sleep and that his mom had it murdered his daddy, his daddy overnight or whatever it is, right? Whatever shenanigans, kids comes to, because you know that in, if any crazy things like that are going on in his life, he's not going to be able to focus on learning math. He's not going to win the math, because his daddy's on drugs and it bothers him. Right? Do you understand what I'm saying? Right? You got to handle the basics before you can get to the advanced stuff. You got to, I mean, you got to handle them like, like literally me making a million

1:03:35dollars with you. One assumption that must be true is both of us, what we probably can't be drug addicts and go make a million dollars together. I can't be addicted to things that are going to take me off the path and cause me to embezzle all the money and do something crazy or be so depressed that I can't get out of bed and therefore we can't build a bit. Do you know how many really great black businesses I see that die because of an unaddressed mental health issue? I kid you not. I saw two women I was, I knew, started a great business. They were going to make great money. They were doing really well and then one of them just stopped showing up to stuff and it turned out that it was because she was so depressed that she couldn't get out of bed. So a million dollars got lost because there was a mental health issue that was not addressed. Do you understand? So do the basics first and part of building wealth is to prepare yourself to build well. Part of being blessed means preparing yourself to receive that blessing. Part of winning the game means preparing

1:04:39yourself to even be in the damn game. So don't let stuff like this take you out of the game and don't let stuff like this take your children out of the game. Like you got college age children and stuff like that. You got to talk to about this stuff. This is black wealth 101 and as far as I'm concerned because when you get in and you're healthy and you have a clean mind and you're motivated and you're focused and able to do the damn thing then your chances of winning just jump probably tenfold because you simply prepared. So building wealth a big part of building wealth is preparing yourself to be in a position to be a wealth builder. Go do that. That's what you do. All right. Thank you for listening. Thank you for letting me get this out. I hope that this was helpful to you. And again tomorrow we're going to do the black wealth conversation Saturday morning. We'll do this after class. It's just something for the B1 Village members. So if you want to join the village go to b1village.com. I'll be over there now. You can send me a message or anybody on my team. Amani, Rian, Teresa, Vanessa. Anybody on the team you can message them. They're all on there and

1:05:45they have little badges that show you that their team members. So we want to jump into swimming pool with you and connect with you and we want you to connect with each other and you can also get wealth certifications. You'll see congratulations go up when anybody completes a certification which here in each other on. It's a very collaborative supportive space. So if you want to get black wealth certifications we have that as well inside B1 Village. So it's b1village.com. You can do monthly is $29 a month or you can pay for the year at $199. That just gives us the revenue we need to run the school and it's really appreciative. Everything that we do we appreciate you participating and because we want to build the next great HBCU. That's what we're doing. I love more house to the ground. I will always rep more house because it's one of the greatest institutions on the entire planet. The only institution on earth that could have gotten me to take a job. I didn't I if harbored had called I would have been too busy and I love more house but I also want to build the black business school and I want that school to be around for the next 500 to 1000 years. So that's what we're doing now. We're building the foundation. So God bless you for those of you who are

1:06:46participating with us because we're dead serious about this. So God so have a good day everybody. I'll see you soon in the website is b1village.com. I'll talk to you later. Take care. Peace.